Photographer for book: Who Lived There - The Stories Behind Historic New Zealand Buildings, published by Penguin, Random House, November 2021. (Nominated for NZ Booklovers Award for Best Lifestyle Book 2022.)Photographer for Kiwi road trips book published by Penguin Random House, October 2018- Let's Get Lost.Author of two non-fiction books published in November 2017 by Bateman Publishers:- The Hauraki Gulf – An Iconic Kiwi Playground- The Kiwi Cyclist's Guide to… Show more Photographer for book: Who Lived There - The Stories Behind Historic New Zealand Buildings, published by Penguin, Random House, November 2021. (Nominated for NZ Booklovers Award for Best Lifestyle Book 2022.)Photographer for Kiwi road trips book published by Penguin Random House, October 2018- Let's Get Lost.Author of two non-fiction books published in November 2017 by Bateman Publishers:- The Hauraki Gulf – An Iconic Kiwi Playground- The Kiwi Cyclist's Guide to LifeEditorial feature and advertorial writing - MINDFOOD MAGAZINEWriter for Grow Tourism - writing online course modulesContent producer for NZPhotographer Magazine & New Zealand Photography WorkshopsContributor for World Nomads Travel content online (U.S. based)Journalist for Tourism Ticker – writing columns for New Zealand tourism industry news provider tourismticker.com.I work with clients on a broad range of digital content needs: website content, blog posts, newsletters, social media, business proposals, brochures and marketing communications. Show less

In this role I managed a team of passionate digital specialists. Together we worked to ensure that newzealand.com offered our international audience an exceptional digital experience. Our vision was to produce rich, engaging, useful content supported by a seamless user experience. My main areas of focus in this role were:Digital content strategy - managing and implementing for the 100% Pure New Zealand campaign on TNZ's owned channels.User experience & usability -… Show more In this role I managed a team of passionate digital specialists. Together we worked to ensure that newzealand.com offered our international audience an exceptional digital experience. Our vision was to produce rich, engaging, useful content supported by a seamless user experience. My main areas of focus in this role were:Digital content strategy - managing and implementing for the 100% Pure New Zealand campaign on TNZ's owned channels.User experience & usability - identifying opportunities to continually improve and optimise.Localisation - managing and improving existing systems and processes to achieve workflow efficiencies and cost savings.Content management system improvements - enabling increased flexibility & efficiency for content creators. Enabling new ways of creating, curating and delivering compelling and visually rich content.Project management - the largest example of which was a project to refresh the design of newzealand.com (web and mobile channels). The objectives were to enable an enriched and refreshed digital content experience for our audiences, improve website performance, and enhance content management tools enabling increased flexibility and efficiency. The project was successful and delivered a greatly enhanced newzealand.com digital offering and significant referral rate increases. Show less

In this role I managed two Digital Content Specialists. We functioned as a small content team within the wider digital team and were responsible for content creation, curation, management and supporting off-shore markets with the production, implementation and success measurement of their digital marketing campaigns across newzealand.com web and mobile channels.My main responsibilities were:Content production - producing high quality branded destination content for the 100% Pure… Show more In this role I managed two Digital Content Specialists. We functioned as a small content team within the wider digital team and were responsible for content creation, curation, management and supporting off-shore markets with the production, implementation and success measurement of their digital marketing campaigns across newzealand.com web and mobile channels.My main responsibilities were:Content production - producing high quality branded destination content for the 100% Pure New Zealand campaign across Tourism New Zealand’s web and mobile channels.Content standards & policies - overseeing content standards, policies and internationalisation processes in order to drive preference, maximise engagement and conversion.SEO - optimisation of the search marketing investment via organic optimisation practices and effective integration with paid search activity. Managing relationships with content creators - briefing and advising as well as advocating best practices across the organisation’s network of content contributors and publishers.Project management - the culture at Tourism NZ was to deliver solutions and improvements via a project-based approach. I managed content strategy, content production, translation, re-design and SEO projects. We worked with Digital Arts Network on many of these projects. Building good relationships and working collaboratively was an important success factor and I enjoyed working as part of a wider team of digital experts. Show less

Redesigned NZ Listener magazine's web/mobile site using responsive design & implemented a paid content model/paywallRedesigned and re-platformed the New Zealand Woman's Weekly website

Redesigned, re-platformed and launched APN's Regional News Websites

Produced integrated advertising solutions for clients on nzherald.co.nzWorking closely with the commercial team, we delivered a bespoke solution for small businesses for Telecom on nzherald.co.nz in the Small Business section.This project won Best Sales Proposal of the Year for nzherald.co.nz at the CAANZ Media Awards in 2009This co-branded online resource centre for small to medium businesses helped Telecom (now Spark) launch new services and engage with SMEs.

Worked with agencies and clients to plan and develop bespoke integrated digital solutions. Key clients were Tourism Australia, AA Tourism & Oxfam

Produced interactive content to promote TVNZ's lifestyle, factual & documentary programming on tvnz.co.nzBuilt microsites for iconic NZ programmes & TV events - e.g. Country Calendar, Test the Nation, Hunger for the Wild & Here to Stay.Managed local programming events online and working closely with TV producers

Developed, promoted and sold display & integrated media solutions on tvnz.co.nz Account managed all tactical advertising on tvnz.co.nz from all agencies in New Zealand and Australia

Promoted and sold television rights to TWI Sports and Factual & Entertainment programming to global Inflight, Cruise and Closed Circuit marketResponsibility for over 25 airlines and 4 major global cruise ship companies with US$3 million turnover