Oversaw product strategy, category management, operations, and brand positioning for robotic engraving machines & ID products division. Modernized the technical infrastructure of a complex, high-asset division representing $65M in revenue, leveraging resources across the larger enterprise to transform legacy tools into next-generation systems.* Led and mentored a team of product managers and designers, fostering a customer of innovation and continuous improvement in hardware product development*Oversaw end-to-end product lifecycle management, from ideation to post-launch support, ensuring products met quality, performance, cost and timeline objectives. Managed over a dozen product platforms totaling $75M in capital assets and increased location performance by 25% through innovative product launches and improvements. *Served as Product Owner for eight years on Agile scrum team, writing user stories and prioritizing backlogs on multiple simultaneous projects. *Managed a global product portfolio, driving ideation, development and execution of new products. Set product specifications, pricing and market position for 5000-sku product line. *Designed technical and user experiences for new and existing platforms alongside engineering, software and sales teams, leveraging data-driven insights to influence feature development and drive product adoption. Collaborated with US and Global clients to develop over 100 custom UX programs*Responsible for creating and evangelizing the division’s GTM strategy; tracked market share performance, competitor data and macroeconomic trends to ensure data-driven planning and execution.*Launched the organization’s new B2B/D2C website and marketplace initiatives, incorporating ERP integration capabilities and a full suite of marketing and production functionality to significantly accelerate business development – increased B2B sales volume by 40% and incremental D2C revenue by $300K in year one.

After successfully driving the growth of the retailer’s Automotive category, I stepped into a newly-created role to enhance the Merchant Group’s operational capabilities. I drove the implementation of new processes, tools, and workflows related to reporting, analytics, packaging development, compliance, and internal communication, unifying multiple cross-functional teams through shared resources and best practices. Under my leadership the division saw a significant improvement in time-to-market rates, productivity, and organizational accessibility.

Directed cross functional team comprised of global sourcing managers, forecasting analysts, marketing, pricing and product managers for $400M automotive category. Responsible for ongoing pricing analysis and testing for 1000+ skus and multiple price tiers and customer segments. Responsible for product lifecycle management from inception thru engineering design, patent and trademark filing, QA testing, packaging development, marketing, and price management. • Developed over 25 new products and launched a new automotive coatings brand• Beat margin and sales plan 2011-2013

• Drove three years of double digit sales growth, over-indexing to site and outpacing industry by over 200%. Grew Walmart.com Fitness business to #1 in Ecommerce market share (US) by identifying program and product opportunities, negotiating with over 40 new suppliers and developing alternative freight programs which improved shipped profit by 200 bps• Collaborated with cross functional teams to optimize search results, extend customer engagement with best in class interactive content and develop brand shops and marketing campaigns to support Walmart strategic partnerships

• Directed merchants and cross functional support groups for $85M tool business. Identified market opportunities, re-invigorated stale assortments and created compelling marketing programs to drive 5-8% comps• Achieved improved product value, substantial cost savings and increased marketing support through highly aggressive strategic sourcing reviews• Directed merchant teams in support of two separate retail chains, 320 outlets and combined $175M tool business• Analyzed, re-assorted, developed layouts and planograms and negotiated vendor labor support for a 250-store Sears Hardware remodel which resulted in 16% YOY sales comps

Assistant GM of Merchandise and Project Sales• Recruited and trained a diverse staff of 250+ sales managers, kitchen & bath designers, floral designers, operational staff and sales associates at a new 140,000 square foot upscale home décor and remodeling showroom; drove $35M in first year becoming the fastest profitable store at that point in the chain’s historyNew Store Team Leader • Pioneered the New Store Operations program, enabling The Great Indoors to open 25 stores in 18 months. Developed operational processes for launching new stores, created the chain’s Store Operations processes and developed the training materials for subsequent New Store Team Leaders• Project managed IT, telecomm, security and warehouse setup for 120,000 square foot retail stores in Texas, Michigan and Arizona