Managing end-to-end digital marketing campaigns for small and medium-sized businesses, encompassing both paid and organic strategiesProficient in content creation, including video editing, graphic design, and crafting engaging captionsDriving lead generation efforts and optimizing conversion rates for enhanced results

Affiliate Marketing: Full revision of workflow; Budget optimization; Established/Restored relationship with the best publishers; Develop & execute digital marketing campaigns for events, rebates, deals, and promotions; Setup and monitor campaigns and promotion KPIs, creating reports, identifying testing/optimization opportunities and developing contingency strategies as required;Email Marketing: Manage email marketing program and calendar; Manage email production & development process from creation through a deployment (creative, copy, scheduling, A/B testing, list segmentation, reporting, etc); Develop email performance reporting against key KPIs & goals for all email marketing campaigns and make recommendations for testing and improvements;Social media paid advertising/ PPC channels (LinkedIn, Connexity, eBay Commerce, Facebook, etc.);Online Reputation Management (eKomi, Yotpo, Podium, ResellerRatings, ShopperApproved, Zillow, Trustpilot, Sitejabber, etc.)/local listings on an ongoing basis.

General management of group (work distribution, control, instruction);Developed automated templates for media plans and reports;Provided deep data analysis and in-depth consulting services for high-profile advertisers;Generated periodic reports to company management, maintained database;Analyzed account performance to identify relevant placements, ads, and keywords;Refined all elements of clients’ accounts to reach target goals.