- Conduct market research and recommend revenue-driving assortment of key stationery categories including Holidays, Wedding, Graduation, Baby and Thank You for Shutterfly, Inc. partnership

- Branding and logo design that is research driven with creative results- Thoughtful event and product design to create strong brand recognition- Marketing & social management for community non-profits

- Brand refresh with updated fonts and color palette to reflect a community-focused educational foundation bringing fresh ideas to their school district- Lead yearly design of Annual Report to promote major foundation goals and milestones- Thoughtful event stationery and signage as well as promotional materials to engage the local community- Marketing and social management across multiple channels

- Develop and execute the merchandising strategy across multiple categories of stationery, driving 12% of total Inc. revenue- Own go-to-market calendar and assortment plan driving execution through project management, brief development, creative direction, stakeholder reviews and performance management- Drive product development for stationery category, including launches of new papers, print techniques, form factors and the wedding standard samples program - Owned Wedding category since 2007, covering all wedding sub-occasions and the launch of new product categories covering letterpress, thermography, foil-stamping, personalized raised foil, favors and our wedding standard samples program- Managed merchandise transition from Tiny Prints & Wedding Paper Divas stationery platform into Shutterfly, Inc. platform - Partner with key x-functional teams including GM, R&D, S&P, Operations, Content, Marketing, e-commerce & Creative to support business objectives and revenue goals- Analyze complex business data to hindsight current performance, identify opportunities and inform key decisions- Build and manage relationships with a large network of internal and external designers responsible for creative development- Design strategic creative briefs to inspire internal and external designers to deliver best-in-class assortment- Curate product for all marketing channels to support business initiatives, integrated marketing campaigns and brand aesthetic- Present quarterly presentations of category assortments and product learnings to senior leadership- Manage and develop Merchandising Assistant

- Develop and execute the merchandising strategy across wedding stationery driving $18M in revenue annually- Conduct deep-dive analyses within product categories and perform market research to ensure curated collections drive revenue and hit brand aesthetic for target audiences- Launch greeting card category, including product development, assortment and go-to-market plan- Partner with Content and Product teams to improve efficiencies in the product launch process and calendar- Curate product assortment for all marketing programs