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Janel Wiley is listed as Market Researcher and Merchandiser at Petite Lemon, a with 3 employees, based in Sunnyvale, California, United States. AeroLeads shows a matched LinkedIn profile for Janel Wiley.
Janel Wiley previously worked as Senior Merchandising & Creative Manager at Janel Wiley and Communications Consultant at Sunnyvale Education Foundation. Janel Wiley holds Bachelor Of Arts - Ba, New Media from Academy Of Art University.
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Hands-on merchandise expert with 15+ years of e-commerce experience, product development agility, design expertise, analytical skills and the x-functional know-how to achieve long-term, sustainable growth with a diverse team. Merging a stellar design eye with a project management mind-set ensures projects are delivered on-time with outstanding results. Proven ability to manage a wide range of talent including employees, designers and internal and external partners.
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California, United States
- Conduct market research and recommend revenue-driving assortment of key stationery categories including Holidays, Wedding, Graduation, Baby and Thank You for Shutterfly, Inc. partnership
United States
- Branding and logo design that is research driven with creative results- Thoughtful event and product design to create strong brand recognition- Marketing & social management for community non-profits
California, United States
- Brand refresh with updated fonts and color palette to reflect a community-focused educational foundation bringing fresh ideas to their school district- Lead yearly design of Annual Report to promote major foundation goals and milestones- Thoughtful event stationery and signage as well as promotional materials to engage the local community- Marketing and social management across multiple channels
Redwood City, California, United States
- Develop and execute the merchandising strategy across multiple categories of stationery, driving 12% of total Inc. revenue- Own go-to-market calendar and assortment plan driving execution through project management, brief development, creative direction, stakeholder reviews and performance management- Drive product development for stationery category, including launches of new papers, print techniques, form factors and the wedding standard samples program - Owned Wedding category since 2007, covering all wedding sub-occasions and the launch of new product categories covering letterpress, thermography, foil-stamping, personalized raised foil, favors and our wedding standard samples program- Managed merchandise transition from Tiny Prints & Wedding Paper Divas stationery platform into Shutterfly, Inc. platform - Partner with key x-functional teams including GM, R&D, S&P, Operations, Content, Marketing, e-commerce & Creative to support business objectives and revenue goals- Analyze complex business data to hindsight current performance, identify opportunities and inform key decisions- Build and manage relationships with a large network of internal and external designers responsible for creative development- Design strategic creative briefs to inspire internal and external designers to deliver best-in-class assortment- Curate product for all marketing channels to support business initiatives, integrated marketing campaigns and brand aesthetic- Present quarterly presentations of category assortments and product learnings to senior leadership- Manage and develop Merchandising Assistant
- Develop and execute the merchandising strategy across wedding stationery driving $18M in revenue annually- Conduct deep-dive analyses within product categories and perform market research to ensure curated collections drive revenue and hit brand aesthetic for target audiences- Launch greeting card category, including product development, assortment and go-to-market plan- Partner with Content and Product teams to improve efficiencies in the product launch process and calendar- Curate product assortment for all marketing programs
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Janel Wiley works for Petite Lemon.
Janel Wiley is listed as Market Researcher and Merchandiser at Petite Lemon.
Janel Wiley is based in Sunnyvale, California, United States while working with Petite Lemon.
Janel Wiley has worked for Petite Lemon, Janel Wiley, Sunnyvale Education Foundation, Shutterfly, Inc., and Tiny Prints.
Janel Wiley's colleagues at Petite Lemon include Jen Dockter.
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Janel Wiley holds Bachelor Of Arts - Ba, New Media from Academy Of Art University.
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