Connecting users across Equine Network's platforms, creating automated communication journeys, and optimizing user experience across email and digital marketing channels.

Manages Shopify Retail Program, Email, Affiliate, and SEO marketing programs.

Ecomm Manager for US & Canada instances of frank green's digital presence. • Implemented new Shopify theme, resulting in 66% overall revenue lift in first month of redesign• Expanded sales channel to Amazon Seller Central, managing product catalog, imagery and content, replenishment, and branding• Conducted RFP review for affiliate programs; implemented ShareASale platform to increase referral traffic via influencers, coupon sites, and publishing houses (with recent high performing articles in NYMag and theKitchn)

Channel leader for Buy Online, Pick up In-Store and Curbside Pickup. • Optimized customer journey from acquisition, conversion, and post-purchase experience for guests using BOPIS and Curbside Pickup from Petco stores. • Developed strategy and messaging for transactional and marketing emails to ensure a cohesive customer experience and increase customer retention. • Implemented Shipt Same-day Delivery service nationwide; led store partner training as well as co-branded marketing campaign to support program launch.

Swap.com is a startup dedicated to bringing consignment and thrifting into the e-commerce space. We are working to keep quality apparel out of landfills, prevent waste in the clothing industry, and extend the life of garments while providing low cost operations to thrifters across the country. • Developed marketing campaigns and website features to increase purchase conversion, engagement, and social sharing.• Created customer journeys for mobile and web users using Braze and Webengage platforms, including automated campaigns for Welcome, Winback, and Loyalty programs. Optimized using A/B and multivariate testing.• Collaborated with channel leaders in Social, PR, and affiliate marketing to develop cross-channel campaigns and maintained strategic content calendar.• Analyzed website behavior and conversion KPIs using Google Analytics, SQL, and Excel, and create actionable plans to improve results based on success rates.• Implemented discount campaigns and codes for weekly sales, clearance items, seasonal and flash sales using internal back-end platform. Promoted seasonal items and top selling brands based on behavioral segmentation using the RichRelevance retail CMS. • Managed the RFP process for successful Refer-A-Friend program using Extole; continually updated and optimized referral campaigns to balance referral volume and ROI.

• Cross-functional product manager of new initiatives to provide customers with subscription-based styling services. • Analyzed costs, benefits, marketing strategy, and operations for initiatives involving shipping options, sustainability, and new customer acquisition.• Conducted A/B tests to identify the most successful site conversion. Recommended site details to test, determined sample sizes and developed corresponding proposal decks.

• Managed a team of 5 to successfully pitch a new project to executives to personalize customer's shopping experience. Hired on to continue project implementation.• Developed project plan and market research on dynamically personalized email strategy, with content populated based on customer segment and purchase history.• Worked in cross-functional role to develop and deploy three strategic partner campaigns to acquire 175,000 email contacts. Analyzed revenue increase per lead to show a 5 year return of over $300,000.• Built excel dashboard to monitor key performance indicators, combining data from website and email analytics platforms.

Managed the existing digital properties and new initiatives for the MIT Technology Review, the magazine from MIT covering new technologies in Energy, Materials, Web and Communications. • Created scope, schedule, and project plans to guide the development of digital projects with over 3 million monthly active users, including flagship site, event sites, mobile properties, and social media channels.• Led a redesign of the flagship site, which increased visits by over 30% in 4 months due to improved social sharing UX, site speed, and reduced bounce rate.• Managed Google Analytics implementation and tracking across sites; created company-wide web analytics reports.• Selected, implemented, and trained teams in the use of tools for project management, documentation, and bug tracking. • Created user-flow documents and wireframes; hands on with Drupal CMS, HTML and CSS; executed code pushes via Git.• Collaborated with designers, writers, and engineers to ensure smooth and efficient development process.

Hit the ground running as a producer of interactive marketing projects. Learned from the best at a large, award-winning firm with a focus on innovative, creative advertising materials. • Led both vendor and internal teams to produce digital projects from inception to launch. Managed budgets of over $100k, guided teams through tight schedules, and allocated resources to ensure project success. • Performed user experience testing, ran A/B tests; created wireframes and clickable prototypes for rapid project feedback and team communications. • Developed project plans and managed their execution for interactive and social media experiences to promote major brands, focusing on online ads, web applications, and website redesigns. Delivered projects on time and under-budget. • Led cutting-edge projects in social media platforms and new technologies, including Facebook applications for Century 21 Real Estate, a Facebook-integrated website for the New England Aquarium, and Zappos’ first iPad experience.

Conducted field research on female hawksbill turtles for a highly respected sea turtle study in the Caribbean. Summer '06 internship turned into full-time position for the 2007 season.• Implemented data collection system for nesting hawksbill turtle population; annual report published by WIDECAST.• Co-hosted nationally broadcast radio show focused on educating the public about sea turtles and conservation.