Company Description: Medialink Group Limited is a leading distributor of third-party owned media content headquartered in Hong Kong with presence in China, Japan, and Southeast Asia. The Group has been engaging in the business of media content distribution for over 28 years, and also operates the licensing business.Website: www.medialink.com.hkPosition: VP of Licensing Aug 2021 – July2023 | Shanghai, ChinaReport Line: Managing Director (Founder of the company)Team: [8 staff]Key Responsibilities: • In charge of licensing business management for芝麻街Sesame Street，加菲猫Garfield，贝蒂Betty Boop，大力水手POPEYE，小王子Le Petit Prince and so on.• Developed 3-year business plan for China market including franchise portfolio and licensing business development focus.• New business development especially empty field like digital products, chain retail, fashion, trendy toy & FMCG.• Licensing business management for core franchise like Sesame Street and key account management.• Marketing Collaboration: Develop local marketing plan for core characters with a focus to social media.Trade marketing targeting licensing industry and licensees.Key Achievements: • Grow business by single digit via existing licensee management and new business opportunities including collaboration with leading fashion brand, chain retail, art toy, LBE and FMCG.• Expand the business to digital products via partnership with JingTan鲸探, the leading platform for digital collectibles by Alipay.• Lead 1 online and 1 offline summit for Sesame Street and Garfield during the pandemic period.Reason for leaving: Recruitment contract expired.

Company Description: CMGE is an international video-game developer with a focus to character gaming eco-system, it is a leading domestic gaming publisher and pioneer among the area with No.1 accumulated revenue & total released amount. CMGE has set up offices in Shanghai, Beijing, Chengdu, and a few overseas’ cities, with headquarter in Shenzhen.Website: www.cmge.comPosition: Deputy General Manager Aug 2020 – Aug 2021 | Shanghai & Shenzhen, ChinaReport Line: Group Partner and VP Team: [9 staff]Key Responsibilities: • Structure, plan and build up the division business with a 5-year vision.• Licensing business development and management for own game character – 25th years old “The Legend of Sword and Fairy /LOWF仙剑奇侠传, through collaboration with internal game studio & external licensee partners.• To develop and manage the merchandise, product distribution and retail promotion as a licensee of Legal of Legends /LOL英雄联盟, via leveraging with Riot Game and 3rd party toy partner.• Franchise Marketing:- Dig out market trends & future development directions based on external data & industry experts.- Understand consumer’s behavior towards specific category and dig out insights to inspire future development directions of business.- Trade Marketing targeting licensees and licensing industry.Key Achievements:• Set up the team that covers sales force, creative, merchandising and marketing function.• Developed key categories for LOWF in a short period including Music, Cosplay 汉服, Footwear & Fashion Accessories through licensing partnership.• Plan and executed 1st living broadcasting with Viya’s team on 21st January 2021 and delivered sizable sales in the night for LOWF.• Plan and participated licensing exhibition to promote LOWF and built-up presence of the company in licensing industry.• Kicked off LOL project.Reason for leaving: Looking for new challenge at work.

Turner Broadcasting System, Inc. (alternatively known as Turner Entertainment Networks from 2019 until 2022) was an American television and media conglomerate. It was founded in 1996 and famous for CNN, Cartoon Network, TNT and so on. Its assets are now owned by Warner Bros. Discovery (WBD).Website: www.warnermedia.com/apacA) Position: Associate Director - Licensing Jan 2018 – Dec 2019 | Shanghai ChinaReport Line: Executive Director / Head of China Team: [3 staff]B) Position: Senior Manager – Licensing Jan 2015 – Dec 2017 | Shanghai ChinaReport Line: Director / Head of China Team: [2 staff]Reason for role change: promoted.Key Responsibilities: • Business development and management of licensing for local acquired Tuzki and Cartoon Network franchises / IPs that including the Power Puff Girls, We Bare Bears, Adventure Time and Rick & Morty.• Work closely with HQ, marketing, and creative team to better support local development.• Be responsible for China licensing budget and 5-year business plan.Key Achievements:• Built up the licensing business from 0 to 1 and overachieved KPI year on year since 2017.• Plan, negotiate and conduct the trade collaboration with Alifish (BU under Alibaba) and recruited 20+ multi-category licensees for the Powerpuff Girls, in March 2018.• Initiate and conduct Fashion crossover with Designer’s brand, e.g., Tuzki X Manish Arora in Paris Fashion Week|2018, PPG X Katie Eary / Helen LEE in London Fashion Week|2018, Rick and Morty X Starter|2019.• Screen out booming trend among consumer products and partner with leading players, e.g. We Bare Bears by Miniso, which project made a record of every piece of products sold in 30 seconds during specific period.• Set up Cartoon Network Flagship Store @ Tmall through 3rd party operator via licensing model in 2018.Reason for leaving: Company merged with Warner Brothers in 2019 and China team dismissed.

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment company with five principal businesses. Disney's first animated feature screened in China dates back to the 1930s, and today the company employs more than 3,000 people in Beijing, Shanghai and Guangzhou.Website: www.disney.cnPosition: Category Manager – Fashion Aug 2012 – Dec 2014 | Shanghai ChinaReport Line: Executive Director – FashionKey Responsibilities: • Business management of apparel category through partner with around 15 licensees.• Work closely with studio, franchise marketing, RSM & creative team to better support business development.• Be responsible for category budget and 5-year business plan.• Keep a close eye to local market to find best player among the category and grow with potential partners.• Execute division strategy and meet short / long term target of the company.Key Achievements:• Successfully manage the licensing business under fashion category with a 30%+ CAGR YOY.• Bring breakthrough for online licensing through signing leading Tao Brands.• Significantly grow e-commerce through leveraging Super Brand day with Tmall.com, the leading online shopping platform under Alibaba.

Position: Manager - Retail Sales & Marketing/RSM Sept 2007 – July 2012 | Shanghai ChinaReport Line: Director - RSMKey Responsibilities: Retail sales and marketing for Disney Franchises/IPs, Marvel, and Star Wars. To grow retail penetration, distribution and revenue through joint-promotion, sales Incentive, and seasonal campaign with top retailers & licensees, with a coverage to below channel of distribution:• Hypermarket – chain retailer• E-commerce – Tmall.com • Wholesale marketKey Achievements:Best Practice (1): Disney Children’s Day Retail Promotion with RT-MartLeverage with 10+ licensees from candy, stationery, and toy category to join themed retail promotion in 70+ RT-Mart stores, during Children’s Day festival; Grow retails sales by 50%+ during the period through centralized display, DM promotion, and leveraging internal and external resources.Best Practice (2): Avengers Super Brand Day @ TmallCollaborate with Tmall marketing division, initiative Marvel Super Brand Day before Avengers movie launch in 2010:• Set up Avengers Mini-site @ Tmall, to call fans to vote for their favorited hero.• Call 10+ licensees from Toy, Stationery and Fashion category to participate the campaign by listing-in products @ Tmall.• Promote the movie through Tmall.Best Practice (3): Anti-piracy case in wholesale marketSet up antipiracy store in Shanghai QiPu Road after wholesale market research in GuangZhou, Chongqing, WuHan, and Hangzhou:• To improve legitimate consciousness of China licensee by spreading the usage of hologram label.• Set up consumer redemption program, to encourage the involvement rate.• Set up an antipiracy store in SH QiPu road with licensee to promote legitimated information and identity.Reason for leaving: Looking for new challenge at work.

Esselte is a stationery solution provider, marketer of office products and business supplies with subsidiaries in 25 countries and sales in over 120 countries. Company was founded in Sweden in 1913.https://www.esselte.comPosition: Brand Manager Sept 2006 – Aug 2007 | Shanghai, ChinaReport Line: China GMKey Responsibilities: In charge of brand positioning & marketing for Esselte brand and brands under the umbrella of Ellelte.• 3-year brand development strategy base on market research, consumer focus group and competitive landscape.• Trade marketing that covers sales incentives program, visual merchandise, and POSM development.Reason for leaving: Looking for new challenge at work.

As the subsidiary of Roly International Holdings Ltd., Midway entered China in 1992. Midway is an early player of kids fashion and one of the biggest China licensees of Disney China. It has more than 400 own stores and 1,400 franchise retail in 220 cities in China, with center office in ShangHai and GuangZhou, China.Position: Brand Manager July 2003 – Aug 2006 | ShanghaiReport Line: VP of MarketingKey Responsibilities: In charge of retail promotion and marketing for Mickey Mouse and Winnie the Pooh licensed by Disney China:• To C: Consumer research, brand position, POSM production and media-buy.• To B: Seasonal sales meeting, promoter’s training, retail VM and POSM development.In charge of daily communication with the licensor – Disney Consumer Products:• Monthly and Quarterly meeting coordination.• Communication for style guides, creative training, and product approval.Reason for leaving: Looking for new challenge at work.

Dynamic Marketing Group is one of the biggest advertising and media association in China, which was founded by Dan Mintz, Xiao WenGe and Wu Bin in 1993.Position: Account Executive July 2001 – June 2003 | Shanghai, Chongqing & Beijing, ChinaReport Line: Account DirectorKey Responsibilities: To support account director to provide service on brand positioning, marketing strategy, PR plan and execution, media-buy for key accounts like Volkswagen Automotive & Jialing Motorcycle.Key Achievements: • Better understand the framework of marketing & brand management from another angle.• Experienced the culture in 3 new cities.Reason for leaving: Looking for new challenge at work

GIANT is a global leading bicycle brand, with coverage to over 50 countries in 5 Continents and more than 10,000 sales points world wild.A) Position: Assistant Marketing Manager Jan 1999 – Jun 2001 | Suzhou, ChinaReport Line: Marketing ManagerB) Position: Marketing Executive July 1996 – Dec 1998 | Suzhou, ChinaReport Line: Marketing ManagerReasons for role change: PromotedKey Responsibilities: Support Marketing Manager for brand management and trade marketing, to meet the target of domestic sales:• Work with advertising agent to follow up production of TV commercial, catalogue & look book.• Execute and participate annual exhibition of bicycle.• Execute and participate Sports Sponsorship to China Bicycle Race and National Team.• Support retail improvement & incentive program to distributors.Key Achievements: • Got promoted during 1st career period and was sent to TaiWan HQ for leadership training in year 2000.• Build up foundation and basic understanding to marketing management.• Got preliminary knowledge of demographic and geographic China as a big market.Reason for leaving: Looking for new challenge at work and reallocate to Shanghai