Jane L. Elliott

Jane L. Elliott Email and Phone Number

Director of Channel Activation @ The Buntin Group
Nashville, TN, US
Jane L. Elliott's Location
Nashville, Tennessee, United States, United States
Jane L. Elliott's Contact Details
About Jane L. Elliott

I have been leading and innovating in the field of digital strategy and marketing for over 22 years, with a focus on paid search and social media. As the Director of Channel Activation at The Buntin Group, I pioneer and develop world-class paid search and social practices that deliver measurable results and value for our clients across various industries.I have established processes, methodologies, best practices, and frameworks for the client and broader functional teams. I have brought in over $2.2 million of direct revenue for the agency since 2019, and I oversee social buying for platforms such as Facebook, Instagram, Twitter, TikTok, and LinkedIn. I was part of the pitch team that won a full-service net new account for 2023. I am passionate about staying ahead of the curve and leveraging the latest trends and technologies in the digital landscape. I hold certifications in AdWords, Microsoft Ads, and Emotional Intelligence.

Jane L. Elliott's Current Company Details
The Buntin Group

The Buntin Group

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Director of Channel Activation
Nashville, TN, US
Jane L. Elliott Work Experience Details
  • The Buntin Group
    Director Of Channel Activation
    The Buntin Group
    Nashville, Tn, Us
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  • The Buntin Group
    Director Of Channel Activation
    The Buntin Group Aug 2019 - Present
    Nashville, Tennessee, Us
    Pioneered and developed in-house paid search practice. This includes developing processes, methodologies, best practices and frameworks for client team and broader functional teams. Direct hands-on daily management of YouTube, Performance Max, Demand Gen, Search, and GDN campaigns in Google. Revenue wins: 80k of direct revenue brought into the agency by the end of 2019 on 719k spend; 373k in 2020 on 4M spend; 401k for 2021 on 7.5M spend; 425k on a 4.2 million spend in 2022. Clients such as: SERVPRO, Cabinets To Go, Citgo, Tropical Smoothie, Perkins Restaurants, KY Lottery Corporation, Huddle House, CFP. A member of the pitch team for Buntin that won CFP , a full service net new account for 2023. Oversee social buying for: Facebook/Instagram, Twitter, TikTok, and LinkedIn. Will choose partner and install an in-house programmatic buying team.
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  • Townsquare Interactive
    Director Of Paid Search And Social
    Townsquare Interactive May 2018 - Aug 2019
    Charlotte, Nc, Us
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  • Horizon Media
    Director, Search Engine Marketing
    Horizon Media Jan 2016 - Mar 2018
    New York, New York, Us
    Direct paid search strategy for brands including: Stanley Steemer, Blue Buffalo, Bath Fitter, Kipling, Lance, Snack Factory, Starkist.
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  • Essence
    Associate Director Of Search And Biddable
    Essence Sep 2014 - Jan 2016
    San Francisco, Ca, Us
    Direct strategy for Google's B2B marketing efforts. Google brands include: Apps for Work, Cloud Platform, Think with Google, DS3, Google for Education, Google Consumer Surveys. Multi-channel digital marketing efforts including AdWords, Bing, Yahoo, GDN, YouTube, LinkedIn, Twitter and Facebook.
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  • 22Squared
    Director Of Search
    22Squared Jan 2012 - Sep 2014
    Atlanta, Ga, Us
    Director of Search for such clients as Publix, Baskin Robbins, Shoe Carnival, Visit Orlando and Costa Rica Board of Tourism.
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  • Mindshare
    Associate Search Director
    Mindshare Jan 2010 - Jan 2012
    London, England, Gb
    Managed a team of interactive search managers and developed strategies for such clients as US Virgin Islands, Transamerica, Jiffy Lube, The Home Depot, BCBS of TN, The United States Marine Corps and Fema.
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  • Jwt Atlanta
    Search Media Supervisor
    Jwt Atlanta May 2010 - Feb 2011
    Managed a team of interactive search managers and developed strategies for such clients as US Virgin Islands, Transamerica, Jiffy Lube, The Home Depot, BCBS of TN, The United States Marine Corps and Fema.
  • 360I
    Media Manager
    360I Jan 2010 - Mar 2010
    New York, Ny, Us
    Managed search and online media campaigns.
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  • Razorfish
    Lead Search Account Manager
    Razorfish Mar 2009 - Jun 2009
    New York, Ny, Us
    Developed and implements an SEM plan for TracFone.
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  • Jwt Communication, Entertainment And Technology Practice
    Senior Sem Account Planner
    Jwt Communication, Entertainment And Technology Practice Aug 2007 - Mar 2009
    New York, Ny, Us
    Responsible for the management of paid search for BMC Software and SEO for RandstadManaged PPC monthly budgets of 50k - 100k for CPC and CPR over several campaigns.Managed campaigns in three languages, over seven countries. Reduced CPR from $230 to $89 in three months.Responsible for expanding the campaigns, campaign optimization, development of bidding strategies, and finding new keyword opportunities.Participated in new business pitches to provide an integrated SEM and SEO approach for full-service clientsIdentified natural SEO opportunities and created optimized content and HTML development.Produced monthly and quarterly reporting analysis to offer rich insights on target's behaviorSupervised and trained junior level SEM planners and assistants.
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  • Matlock Advertising And Public Relations
    Traffic And Optimization Manager
    Matlock Advertising And Public Relations Nov 2005 - May 2007
    Responsible for managing the projects of Bellsouth, BMW, Chase, Nationwide, Dell and Publix.Managed e-mail, web page, and gorilla marketing efforts for our clients.Identified search and optimization opportunities associated with these projects.Managed concepting, art direction and production for direct mail, print for publication, OOH, broadcast TV and radio.Trafficking of broadcast TV and radio to media outlets.
  • Responsemine
    Senior Buyer Media And Search Services
    Responsemine May 2005 - Nov 2005
    Responsible for the management of 3 major clients, Rooms to Go, Liberty Medical and Earthlink Hosting. Identified and researched new media and search opportunities.Followed current trends on all SEO & SEM topics through research and networking.Managed current media and allocated keyword buys to meet ROI targets while remaining within client's budget expectations.Created in depth reporting using media tracking tools and cost management software.
  • Twentysix2 Marketing
    Director Of Client Services
    Twentysix2 Marketing Oct 2001 - May 2005
    Atlanta, Ga, Us
    Organic SEO & PPC MarketingResponsible for the management of 60+ clients, developing and implementing the search engine marketing plan for each client. Worked directly with client contacts (Marketing Manager, Marketing Director) to determine goals and objectives, explicitly set client expectations, and identify additional resources.Originally focused on travel, real estate and hotels under the names Travel eMarketing, Real Estate eMarketing and Hotel eMarketing.Participated in office management, accounting and staff management.Instrumental in company revenue increase from $50,000 to $800,000.
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  • Talent Zoo
    Advertising Recruiter
    Talent Zoo Jan 1999 - Jan 2000
    Recruited advertising talent in the NYC area.
  • Echo Digital Output
    Account Coordinator/Traffic Account Executive
    Echo Digital Output Jan 1998 - Jan 1999
    Project manger for real estate collateral for large, Class A offerings.
  • Totaltech, Inc
    Sales Account Manager
    Totaltech, Inc Jan 1997 - Jan 1997
  • Fort Knox Escrow Services
    Senior Sales Manager
    Fort Knox Escrow Services Jan 1990 - Jan 1997
    Sold and manged source code escrow arrangements for our clients.

Jane L. Elliott Skills

Advertising Seo Integrated Marketing Digital Marketing Social Media Ppc Online Advertising Sem Digital Media Research New Media Crm Online Marketing Radio Web Marketing Direct Mail B2b Customer Service Web Design Digital Strategy Search Engine Marketing Search Engine Optimization Customer Relations

Jane L. Elliott Education Details

  • Emory University
    Emory University
  • St. Thomas Aquinas High School
    St. Thomas Aquinas High School

Frequently Asked Questions about Jane L. Elliott

What company does Jane L. Elliott work for?

Jane L. Elliott works for The Buntin Group

What is Jane L. Elliott's role at the current company?

Jane L. Elliott's current role is Director of Channel Activation.

What is Jane L. Elliott's email address?

Jane L. Elliott's email address is ja****@****ail.com

What is Jane L. Elliott's direct phone number?

Jane L. Elliott's direct phone number is +140470*****

What schools did Jane L. Elliott attend?

Jane L. Elliott attended Emory University, St. Thomas Aquinas High School.

What skills is Jane L. Elliott known for?

Jane L. Elliott has skills like Advertising, Seo, Integrated Marketing, Digital Marketing, Social Media, Ppc, Online Advertising, Sem, Digital Media, Research, New Media, Crm.

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