• Writing the roadmap for MarTech stack development beginning with PIMS deployment and culminating with web property redesign which will feature a customer portal, and AI bot assistant. This project is projected to result in a $9 Million incremental impact on revenue annually.• Directed the high-impact project to transform lead funnel architecture, implement multi-touch source attribution, and develop state-of-the-art ROI dashboards. This project provided a robust tool for driving strategic decisions, and enriching insights into the effectiveness of various marketing channels while optimizing sales alignment. This resulted in a 27.3% YoY growth in marketing attributable revenue in 2023.• Lead generation campaigns increased Marketing Qualified Leads (MQL) by 15% YoY and boosted website traffic by 38% in 2022.• Delivered successful web-dev projects including Google Analytics 360 to GA4 migration, cookie policy compliance, multi-touch attribution tracking, SEO, UX experimentation, A/B testing, customer research, and content marketing.

• Revitalized the US regional website under my oversight to strategically increase market share and foster independent lead generation.• Initiated and successfully implemented an eCommerce web store as a pilot program, expanding the organization's digital footprint. • Crafted and executed comprehensive roadmaps for lead nurturing and business development campaigns, leveraging strategic content funnels for impactful results.• Managed a monthly PPC spend of up to $2,000, optimizing campaigns for maximum effectiveness.• Led the strategic restructuring of Pay-Per-Click in 2020, resulting in an extraordinary 200% increase in US traffic and a parallel 90% surge in tracked engagement events. Organic traffic witnessed a remarkable 25% increase, while referral traffic grew by 19% in 2020. Contributed to a 7.4% rise in Marketing Qualified Leads (MQL) intake and a 10% increase in new sales opportunities compared to 2019.• Strategically orchestrated a public relations campaign that secured prominent product placement during a primetime Nova special, garnering free media coverage and earning scientific and academic recognition.• Provided ongoing leadership to the US marketing team, overseeing budget control, production timetables, content production, status reporting, and ensuring quality assurance.• Developed automated executive performance dashboards and project management tools, offering leadership on-demand access to key marketing insights.• Oversaw the seamless migration of Customer Relationship Management (CRM) and marketing automation solutions to Salesforce and Pardot and served as system administrator

• Oversaw numerous high-impact Magento eCommerce web development projects, integrating ExpressionEngine or WordPress blogs, PIMs, and analytics tools.• Leveraged Ajira project management tools and applied fundamental Agile principles to lead and streamline website production. Maintained meticulous oversight of budgets, production timetables, and status reporting, and executed unparalleled quality assurance measures. Earned commendations from clients for exceptional communication skills and the ability to deftly mediate conflicting objectives and priorities.

• Implemented a highly effective social media strategy, boosting web traffic from social referrals from <1% to 4-5% monthly within 2 months and poised to achieve a targeted 20% within a year.• Led a dynamic multi-channel content marketing strategy encompassing a blog, social media, PPC, and live events, including strategic product line and audience segmentation in campaign initiatives to enhance targeting precision, and developed an executive performance dashboard, providing leadership with crucial marketing insights on demand• Oversaw the development of 5 WordPress client website projects in a swift 6-month timeframe. Prioritized department workflow, taking charge of client documentation, and seamlessly integrated Analytics and Adwords.

• Coordinated a cross-functional team comprising web developers, content providers, and PPC specialists to ensure the timely and budget-compliant delivery of campaign deliverables.• Contributed to directory listings and optimized SEO metadata, improving local search results for area contractors. Managed social media community moderation and reputation, successfully suppressing undesirable Google image search results.• Implemented call tracking and email marketing technology, integrating tools with Google Analytics data, and compiled comprehensive reports on SEO and SEM activity for clients.