Gigli THC beverages is an exciting new alcohol replacement drink that was created by the owners of Kaskaid Hospitality. As well as leading marketing for Kaskaid, I also head marketing for this division of the business and am building out a dedicated marketing team as we continue to see explosive growth in this sector.

Kaskaid Hospitality is an ownership group with more than 20 restaurant properties in the Midwest, including 12 CRAVE restaurants, 2 high-end steakhouses, historic Brits Pub, and events center Quincy Hall. In October we also launched the nationwide RTD THC brand called Gigli. I am currently serving as head of marketing for both companies with a dedicated team on each side.

I was recruited over to United Hardware to assist with the building of their brand new customer facing website for their co-op Hardware Hank,Some key responsibilities include, collaborating with cross-functional partners to manage the P&L components of the eCommerce business including business planning, content strategy and development, promotional campaigns and other online marketing and reporting. Ensuring that eCommerce revenue, margin, conversion, and other key performance indicators and objectives are met.

Key responsibilities include, leading efforts within planning, buying, and optimizing digital advertising for both owned ecommerce websites and through online marketplaces such as Amazon. Creation and optimization Google Ads campaigns as well as paid ad strategies for Facebook, Pinterest, Hulu & YouTube. The optimization of website and product detail pages including titles, bullets, descriptions, images, and rich (A+) content for higher conversions and better SEO.

Manage content marketing efforts for FUN.com and Halloweencostumes.com. Work directly with marking and buying managers to facilitate successful product launch and marketing campaigns that focused on brand standards and quarterly goals. Update creative content standards in relation to marketing and sales statistics and metrics to uphold company goals. - Brand manager and liaison between marketing & creative teams, and product & buying teams to ensure efficient communication and execution- Produced and directed more than 450 product marketing photoshoots in 2020 while adapting to remote working standards- Utilize metrics from SEO, organic engagement and comparative ad tests to determine the most effective creative to implement across various channels as well as establish new standards and expectations for future campaigns - Communicate with more than 60 licensors on seasonal product pushes and multi-brand partnerships annually - Train and manage a social media intern to implement content that produced an overall increase in audience by 71%

- Managed eight social media profiles for two e-commerce companies, increasing YOY organic social media revenue by 79% in the first year- Coordinated with over 40 licensors and vendors on social media around seasonal holidays and product launches- Directed and produced over 15 large-scale photoshoots annually including 6-12 models and crews of 10 plus- Increased Pinterest ads revenue by 50% YOY by experimenting with new audiences and creative content- Constructed campaigns in Facebook business manager, Snapchat ads, and Pinterest business manager- Analyzed Sprout Social Reporting and Google Analytics to track progress and performance

- Event coordinating of 5 spaces, including a 500 person ballroom and outdoor park. Facilitate and manage all events, staffing and overseeing large scale corporate events, weddings, and non-profit gatherings. - Restaurant management - Scheduling a staff of 60, ordering supplies, partnering with vendors, creating new menus, and coordinating with kitchen staff on weekly specialty event menus. - Marketing & Communications- Website design, social media management, press releases for major events, communicating with local TV & radio channels, responding to online reviews, design of promotional 18-month calendar, and creation of bi-weekly newsletter