Janell Schmidt Email & Phone Number

Milwaukee, Wi, Us

Responsible for setting the strategic vision for Marketing, Customer Success, and Product Training Departments with the merger of Medovations and Sandhill Scientific, increasing revenue by 170%- Developed and implemented plan to consolidate customer support functions to the Milwaukee office, improving operational efficiencies and decreasing staff, and to build a customer success team focused on account management and business development- Directed commercialization efforts for six GI Device product lines and three product line extensions, plus a novel GI Diagnostic tool after De Novo approval

Responsible for marketing and customer success at Medovations and Sandhill Scientific (acquired 2014), increasing revenue by 160% for Medovations- Created rebranding strategy to develop new brand identity, developed communication plan to rollout new identity, and coordinated with all stakeholders to introduce new brand to employees, customers, and vendors- Directed Medovations R&D team with go-to market strategy and created commercialization plans for four product lines and four product line extensions

Responsible for marketing and customer support at Medovations and AEL, increasing revenue by 170% for Medovations- Directed all upstream and downstream marketing activities, including the Medovations product development roadmap- Directed R&D team with go-to market strategy and created commercialization plans three product lines and one product line extension- Designed and implemented new Microsoft Dynamics CRM program

Responsible for marketing and customer support at Medovations and AEL (sister company), increasing revenue by 240% for Medovations. Managed AEL sourcing, logistics, and product planning during and after transition to Milwaukee. - Responsible for hiring new sales, marketing and customer support personnel for Medovations and AEL - Developed commercialization plan for first product launch at Medovations with year 1 target revenue goal - Rebranded all downstream marketing tools and designed a new company website for AEL - Worked with department leaders to move AEL sales/marketing/customer service functions from Seattle to the Milwaukee office - Developed new logistics contracts, automated freight processes and decreased rates/export fees - Created robust product profiles with appropriate lead times, ROPs, and ROQs to reduce backorders and to reduce overall time managing the sourcing function - Developed production planning tools to build appropriate inventory levels and prioritize custom orders to decrease backorders by 90% and reduce customer lead time by >75%

Responsible for all sales, customer support and marketing- Developed sales KPIs, territory planning, and sales operations tools to hire and train new inside sales team- Recommended product line acquisition, developed marketing strategy and commercial launch plan- Researched, interviewed, and selected new advertising agency/ leading to the rebranding of all marketing tools and the design of a new company website

Responsible for marketing, domestic and international sales, and customer support - Developed sales onboarding program - Designed and developed our first database of customers and prospects - As part of initial R&D Team, contributed to creating product development framework - Provided executive leadership with market research for all medical markets to provide direction for market development

Masters In Business Administration (M.B.A.)

Bachelor'S Degree