- Establish messaging approaches that cleanly and crisply communicate what a brand stands for and why it matters- Translate core messages into intriguing external copy that reaches consumers on a human level- Work with everyone from strategists to voiceover artists to shepherd creative at every step

- Develop exactly the right tone and turn of phrase for a broad mix of clients ranging from fishermen to fundraisers- Spin straightforward research and strategy into emotional, inspirational copy- Create marketing materials that motivate, websites that wow, and names that nail it- Collaborate with branding, fundraising, PR, and marketing agencies across the country to create spot-on print and web copy for their clients, including hotels, banks, nonprofits, retailers, colleges, and healthcare organizations- Require no hand-holding or deadline-reminding - Serve as the one-and only 24-hour client liaison, COO, and human resources manager

- Concoct a steady stream of daily emails, social content, brand photography, and product descriptions- Build from scratch a content-rich microsite to keep users coming back for more- Collaborate with a team of marketers, art directors, photographers, and product designers to tell the brand story in the best way possible

- Concept, write, and produce intriguing, eye-catching, and on-brand creative work withclock-like efficiency- Woo new clients and do everything necessary to keep current clients happy (including the occasional tap dance)- Lead a crackerjack team of designers and writers

- Ensure all retail communications look, sound, and feel like they could only come from Martha- Practice omniscience by overseeing and participating in the creative process of all projects from beginning to end- Come in early, stay late, and keep all the balls in the air- Benignly supervise writing and editing staff; assign jobs; periodically fortify the team with cheese and baked goods

- Serve as Copy Director’s right-hand woman- Have a hand in and an opinion on the creative development of all packaging, advertising, signage, in-store collateral, and press materials - Keep Copy Department running like a well-oiled machine by overseeing day-to-day operations, workflow, and timelines

- Wear down many, many pencils editing every piece of packaging, advertising, signage, in-store collateral, and press copy for all merchandise brands- Romance Martha Stewart Signature Furniture by writing catalogs, creating press materials, and naming 100 pieces of furniture, 30 finishes, and 75 fabrics