Began the evolution of social content strategy from an extension of sales catalogs into channels for the Bradford Group’s brands to drive traffic and build connections with their fans encompassing 4 million fans total between all 24 social accounts. Initiated the introduction of video and live commerce, best practices, KPIs. Led the execution of organic campaigns and promotions across Facebook, Instagram, YouTube, Pinterest and TikTok. Ensure creative messaging and customer service responses are on-brand. Develop relationship with influencers for the creation of social marketing promotions in key niche audiences. Managed and coached direct reports in their roles of daily post management, as well as liaised with Social Customer Service to continually improve community response.• Within two years increased organic social media sales by 83%, including renewed sales activity from YouTube and Pinterest.• Led development of paid marketing with YouTube and Google's Demand Gen campaigns, including campaign structure, content management, and report creation from AdWords and Google Analytics.• Managed direct reports• Led the launch and testing of channel expansion into TikTok and YouTube, including video production and spend strategy, with strong early results.• In under a year increased traffic driven from Facebook and Instagram accounts by 35%.• Led the development of live streaming strategy, increasing engagement by 36 percentage points in a year.• Led the production, coordination and strategy of authentic content creation across multiple teams, becoming one of Bradford's strongest creative types in social media for sales, engagement and increased reach, all performing upwards of 30% of baseline KPIs.

Oversee the development of local marketing and business partnerships of two restaurants generating more than $6M in annual revenue.Hold accountability for increasing sales and ensuring local brand engagement is in line with national standards. Conceive, develop, and launch social media strategy. Manage marketing budget, cultivate solid business partnerships, engender local marketing campaigns, and orchestrate donations and community strategies. Manage events in terms of executional logistics and providing video content for social media campaigns.• Pioneered sales and marketing campaigns that led to a $1M increase in annual revenue in under one year.• Played key role in increasing mobile sales transactions in both restaurants by 40% in just ten months.• Implemented a dedicated, strategy-driven social marketing and content strategy and yielded more that 3K followers in a little under a year.• Used social media to increase special event attendance by 62%.

Design and launch a range of local, national, and global digital marketing campaigns for an international tour operator and one of the largest scheduled air operators in the country.Maintained responsibility for the development of company’s social media strategy by using the various platforms to provide customer assistance and receive valuable consumer feedback Managed corporate digital assets via a digital asset management system and built strategic partnerships with local and national CVB, tourism boards, OTA’s, and travel consortiums.• Spearheaded several promotions using social media that exceeded expectations.• Managed paid advertising placements on Meta and Google.• Launched a promotion that resulted in a procurement of 3100 reservations and bookings over the course of a single day.• Leveraged power of social media platforms to double the passenger load factor YOY for two consecutive years.

Owned responsibility for the management of online and print travel publications designed to drive bookings and increase corporate growth. Travel publications included both domestic and international. Managed a team of 13 social media content developers and established market share through the development and delivery of successful campaigns.• Transformed the function of social media accounts and increased followers by over 100K in the first 18 months of tenure.• Demonstrated expertise in the utilization of SEO in content created for the TravelViews blog.• Developed detailed analytics reports capturing the results of the social media initiatives and adapted strategy post-analysis.• Assisted with the development of early digital travel publications.

• Managed Facebook and Twitter accounts for company websites, each with their own strategies for content development and delivery• Utilized blogging programs to generate and manage content, including SEO, for multiple company websites in multiple voices

Assisted customers in sales with selection of jewelry for personal fashion, anniversaries, engagements, weddings, and special occasions. Collaborated with customers and jewelers in the design and creation of custom jewelry. Completed the Diamond Council of America’s Diamond Course and Colored Gem Course, which supported sales, design and diamond evaluations.