Janelle Lao

Janelle Lao Email and Phone Number

UNSW Design (Graphics & UX Design) with Media (PR & Advertising) @ Front Of House
Janelle Lao's Location
Kingsford, New South Wales, Australia, Australia
About Janelle Lao

I am an aspiring brand strategist and brand designer with a rich background in both media and design. By recognising that branding is storytelling, I want to ensure that brands meaningfully connect to culture through brand positioning, great design, and marketing.Proficient in Adobe Creative Suite, Figma, and digital marketing tools, I turn brand positioning into visually appealing designs that communicate brand messages effectively.My graphic design skills include creation of full visual identities, product packaging, publication design, wayfinding, and collateral for marketing and social media. I have a track record for increasing social media engagement through engaging visuals and proficiency in Meta Ad Manager.From my internships at integrated PR and media agencies, Liquid Ideas and Frontier Australia, I have honed my skills in market research, social media campaign management, content creation, and media planning and buying.

Janelle Lao's Current Company Details
Front Of House

Front Of House

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UNSW Design (Graphics & UX Design) with Media (PR & Advertising)
Janelle Lao Work Experience Details
  • Front Of House
    Marketing Intern
    Front Of House Oct 2024 - Present
    Sydney, New South Wales, Australia
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  • Liquid Ideas
    Public Relations Intern
    Liquid Ideas Jun 2024 - Aug 2024
    Sydney, New South Wales, Australia
    Assisted in the development and execution of PR campaigns for clients across hospitality, food, and drink industries; key clients included: Merivale, Four Pillars, Suntory -196, Australian Eggs, Lyre's, Canadian Club.- Conducted research on media outlets, influencers, and potential partners to expand the company network- Drafted compelling content for various platforms- Monitored media coverage and building detailed reports for clients- Improved client social media content and managed online communities- Performed management of client product send-out
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  • Frontier Australia
    Media Intern
    Frontier Australia Aug 2023 - Oct 2023
    Sydney, New South Wales, Australia
    - Collaborated with team in social media campaign management and media planning/buying- Facilitated market research to identify media trends and competitive landscape
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  • Mariimo Co
    Creative Director / Social Media Manager
    Mariimo Co Jun 2021 - Dec 2022
    Manila, National Capital Region, Philippines
    - Directed creative vision and strategy for online plant business; designed brand identity, product photography, product packaging, and e-commerce website- Created engaging social media graphics, copywriting, and short-form video content, reaching 5000 followers and maintaining engagement across platforms over 6 months. Managed all social media platforms for optimal user engagement- Implemented data-driven strategies to create and optimise ad campaigns across multiple platforms, leading to 30% decrease in cost per action (profile visit)- Led new product launch campaign resulting in a 267% net profit increase from previous month- Established influencer partnerships, resulting in 40% increase in reached accounts through collaboration posts
  • Cedric'S Bistro
    Front Of House
    Cedric'S Bistro Jun 2022 - Sep 2022
    Sydney, New South Wales, Australia
    -Provided exceptional customer service to 100 daily customers in fast-paced cafe/bistro, ensuring positive customer experience through warm greetings, taking orders, processing payments, and timely delivery- Demonstrated strong communication and interpersonal skills, addressing customer enquiries and resolving issues to ensure customer satisfaction
  • The Adversity Archive
    Creative Director
    The Adversity Archive 2020 - Jan 2022
    - Spearheaded creative direction of The Adversity Archive, an online publication dedicated to amplifying unseen and unheard Filipinos a voice, resulting in 75% growth in social media engagement within the first year- Led and oversaw a team of 20 designers in creating multimedia content resonating with diverse Filipino audiences, increasingoverall social media engagement- Organized call for volunteer initiative resulting in 68 applicants in 1 month- Designed website, edited and optimised articles for publication, resulting in 180% increase in website traffic
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  • Freelance
    Freelance Graphic Designer
    Freelance 2020 - 2022
    - Designed logos, social media posts, and product packaging for diverse clients across industries- Collaborated with clients to understand unique needs and goals, translating concepts into visually compelling designs communicating brand message and identity

Janelle Lao Education Details

  • Unsw
    Unsw
    Graphic Design, Interaction Design, Pr & Advertising
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  • Faith Academy
    Faith Academy
    4.0 Gpa

Frequently Asked Questions about Janelle Lao

What company does Janelle Lao work for?

Janelle Lao works for Front Of House

What is Janelle Lao's role at the current company?

Janelle Lao's current role is UNSW Design (Graphics & UX Design) with Media (PR & Advertising).

What schools did Janelle Lao attend?

Janelle Lao attended Unsw, Faith Academy.

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