Marketing Manager
Current• Development, execution, and analysis of integrated marcomm strategy to deliver value propositions to audiences.• Support and execute marketing strategies to advance the Fitwel brand.• Identify and manage communication opportunities that recognize client relationships and leadership program members.• Write and edit quality copy for various mediums, including web pages, marketing campaigns, printed collateral, publications, events, press releases, blogs, emails, newsletters, social media, and more.• Led the creation and management of a company blog, driving substantial growth in content output and audience engagement. Successfully increased blog posts from 35 in 2022 to 81 in 2023.• Refine digital and social media strategies including monitoring performance metrics.• Coordinate high-impact events with a focus on effective communication strategies, including the development of keynote speeches that enhance audience engagement and reinforce brand messaging.• Work cross-functionally across internal teams including Research, Product, Technology, Customer Experience, Business Development, Relationship Management, and more.• Create digital and print layouts using InDesign and Canva.• Stay updated on industry trends and outreach tools.• Support projects across the organization to ensure consistent company voice and branding.