Content Marketing | Events | Customer Advocacy | Thought Leadership | Value Consulting | Editorial- Redefined Content Marketing with a team of 40+ professionals focused on buyer-enablement, working hand-in-hand with Brand, Web and Demand Generation to fuel our integrated marketing engine with premium content across the entire buyer journey.- Accountable for the end-to-end execution of our Sales Kickoff, Tier 1 industry events and our global user conference where over 70% of our speakers were our customers.- Built a Thought Leadership team from the ground up that led first and third-party research initiatives with Harvard Business Review, The Economist, MIT Tech Review and others to create our most influential awareness content.- Partnering with PR and AR to grow share of voice, media impact and positioning in analyst reports through thought leadership and customer success stories.- Rebuilt Global Customer Advocacy to cultivate advocates, amplify success and build an engaged community at scale.

Solution Strategy | Application Marketplace | Product Marketing | Competitive Intelligence | Innovation Marketing- Built a high-performing, collaborative, customer-centric global team of 40+ professionals, reporting to the CMO. - Reformed Product Marketing into a storytelling powerhouse with a customer-centric solution strategy, product positioning and messaging, competitive intelligence, marketing and sales enablement, value consulting, application ecosystem marketplace and product and marketing innovation concepts for all Genesys products globally.- Drove product strategy, positioning and messaging with a cross-functional team of 75+ for our company's largest acquisition. - Led a global program with a dotted line to the Genesys President to transform our perpetual license model to recurring revenue while redefining our services and product offers. Reported weekly to our board and operating committee of investors.- Led industry analyst summit presentations, demos and report submissions to influence category creation and market leadership positions. - Accountable for annually commercializing our top sales and marketing plays and our Covid Rapid Response Offers (in 1 week) that fueled our go-to-market strategy with product, marketing, sales and services teams.

Product & Solution Strategy | Commercialization- Expanded scope of responsibility in Solution Management to support our go-to-market strategy and sales enablement for all product lines spanning cloud and on-premises solutions.- Frequently presented of our vision and strategy during mainstage events, executive briefing center meetings and sessions with industry analysts.- Co-led a company-wide program with Sales to transform our offer approach from custom to prescriptive, value-driven use cases and solutions that became a differentiator in the market.

Product & Solution Strategy | Commercialization- Built a tiger team of Solution Managers from the ground-up, reporting to the Chief Product Officer while leading Global Business Consulting.- Responsible for connecting product, sales, marketing and services to commercialize real customer-centric, value-driven solutions to take to market for our core enterprise software solutions.

- Led global team of 40+ presales Business Consultants, reporting to the Global Head of Sales.- Unified regional teams and built a global culture of collaboration and high-performance in strategic business consulting that became core to accelerating and enlarging sales in our most strategic enterprise accounts.

- Grew a high-performing team of industry consultants supporting sales and solution adoption, reporting to the SVP of Sales for North America and Latin America.- Created portfolio of service offerings for rapid assessments and strategic roadmap creation.

- 5-year President's Club award winner for sales contribution. - Early experience presenting to Fortune 100 C-level decision makers across industries to persuade a purchase. - Mentored Solution Engineers across North America.

- Contributes to long and short-range strategic planning- Leads fundraising efforts and provides fiscal oversight- Evaluates the overall performance and policies of the organization

- Authored business and thought leadership articles on leadership, CX and EX for Fast Company Executive Board, an invitation-only professional organization for industry leaders.

- Coded first-ever integration between Remedy CRM and Genesys software in my first two weeks on the job.- Led all aspects of Genesys implementations from project management, requirements gathering, design, development, testing, go-live and post-production support over the course of engagements at TXU, Shell Oil, CheckFree and AG Edwards.