With over 18 years immersed in the dynamic world of agency life, I have honed my expertise in building brands and driving strategic ideas grounded in culture and consumer insights. My journey began within agencies and advertising firms, which led to the inception of Design Revolution, a full-service integrated marketing firm I founded in 2003. I translated client business and marketing objectives into clear, actionable brand strategies. My international team of 25+ specialists worked with prestigious clients, including Mitsubishi Chemical, MIT, Shriners Hospitals for Children, and Anuvu.Currently, I serve as the first in-house Creative Director at American Licorice Company (ALC), representing beloved brands such as Sour Punch, Red Vines, Torie & Howard, Aprati, and Zing Bars. I lead the Creative, Social, and Public Relations teams in this role and partner with product, e-commerce, sales, quality, and business leads to innovate new working methods, foster collaboration, and create culturally relevant content. My award-winning team produces exceptional seasonal and everyday packaging, social content, campaign visuals, product launches, and digital assets across all ALC brands.As a visual storyteller and strategic thinker, I excel in spearheading creative initiatives, directing brand vision, and establishing comprehensive messaging strategies to bring 360-degree campaigns to life. My unique approach to problem-solving is driven by a conceptual mindset that pushes boundaries to craft unparalleled customer experiences. I thrive on identifying business opportunities, managing cross-functional brand and creative agency partnerships, and leveraging content across media channels to amplify business growth.