Janelle Macpherson-Kenney Email and Phone Number

Lead, coordinate, and implement integrated marketing initiatives in support of the university’s mission, vision, and priorities.Provide expert advice and strategic guidance (market research, marketing/creative briefs) to units and departments across campus to enhance the university’s image and reputation while delivering on individual objectives.Manage 300+ projects each year for units, departments, and personnel across Queen’s, including senior administrators. Develop, shape, and edit content using university positioning, visual identity, style guide, and accessibility legislation for a wide variety of print and digital collateral.Lead event planner with responsibility for sponsorships, budget, logistics, volunteer engagement, event plans, training, and debrief/reporting. CCAE Prix d’Excellence Gold Award, Best Special Event – Guinness World Record, Largest Human Letter: Project event lead for all planning, logistics, volunteer management, budget and sponsorship delivery.CASE Circle of Excellence Silver Award, Best Year-Long Event – Queen’s University 175th Anniversary: Project event lead for all planning and logistics for bookend events, Guinness World Record and New Eyes on the Universe exhibit about Dr. McDonald’s Nobel Prize-winning research.Evaluate resources, provide quotes, and manage individual project budgets while identifying opportunities to align and coordinate initiatives with similar objectives, maximizing budget reach.Direct graphic designers and freelance vendors to deliver high quality marketing material.Organize and assist in facilitation of focus groups and stakeholder engagement sessions.Administrator of Queen’s Image Bank: manage user requests, maintenance, troubleshooting; liaise with photographers and organize photoshoots.

Managed development, campaign, stewardship, and reunion events from conception to delivery.Hired, coordinated, and oversaw internal and external suppliers and contractors.Responsible for all facilitation, budget management, goal setting, logistics, supplier negotiations, advising, and reporting against event objectives for each project.Liaised regularly with stakeholders, senior administrators, sponsors, donors, alumni, and volunteers.Managed web project to market event team’s services and resources.

Responsible for management and delivery of all tri-campus (Kingston, Brockville and Cornwall) athletic and student life initiatives, ensuring a high level of consistency and professionalism in event programming. Managed department budgets for athletic programs across all 3 campuses including forecasting, revenue generation, cost negotiation, staffing salary allocation, invoice payments and analysis. 
Established job descriptions and managed recruitment, professional development and performance management for student athletic staff, peer ambassador counsellors, coaches, assistants and convenors. Managed varsity and recreation programming including staffing, athlete eligibility in adherence with OCAA and CCAA regulations, scheduling, travel, equipment maintenance, facility bookings, communication, etc.Oversaw fitness centre operations including membership, equipment maintenance, facility rules and regulations, staffing and user policies, and internal/external facility rentals, invoicing, and payment. 
Developed tri-campus policies and procedures and managed all supplier contracts and sponsorships fulfilling agreements and evaluating services, making recommendations for continued partnerships. Created a bid-package to host the 2011 OCAA Cross Country Championships, successfully securing
the championships and corporate sponsorship to support the cost of delivery. 
Organized and produced all elements of the annual athletic banquets on three campuses including programming, development of new award selection process, budget, marketing and
communications.

Managed all aspects of the Brockville campus athletics department including developing and supervising the programming for all varsity, intramural, extramural and recreation programs for 770 students. Managed scheduling, travel, equipment purchases, uniform and clothing purchases, eligibility checks, tournament submissions and promotions of the varsity and extramural programs.Managed the fitness centre and gymnasium rentals including overseeing purchasing, maintenance and membership sales. Responsible for the Peer Ambassador Counselors (PAC) program in hiring, training and supervising the team. Advisor to the Student Administrative Council on planning and policies for all student life activities; acting as a liaison between the college and the student body. Managed 7 student employees.

Worked nationally with business development managers, firm partners and marketing communications to achieve business objectives.Worked with marketing communications to implement a re-brand, ensuring that the integrity of the brand was maintained through new marketing plans as it was incorporated into event elements.Managed a staff of 4 in the London and southern regional offices event department. Directly responsible for staff hiring, development, national training, appraisals, disciplinary action, performance management and retention.Analyzed the firm’s goals and objectives to develop the strategic direction for the national team.Designed and implemented national event protocols and produced annual event plans to compliment the objectives of the key business streams.Managed a supplier review, negotiating preferred rates and services.Delivered large scale, multi-level, high profile firm events for members of the National Leadership Board, Sheriff and Lord Mayor of London and Emerging Markets Unit.Oversaw the production of over 300 events a year.Maintained all event data and client information using the InterAction database system.

Promoted the downtown core as the vibrant commercial, retail, residential and entertainment centre of the region.Administered marketing and communication campaigns for all festivals and events. Produced a variety of print, radio and web promotions for all festivals and events.Worked directly with an external designer to create new brands and imaging for events.Liaised regularly with the 750 member businesses, board of directors, committees, sponsors, media and performers.Involved in all aspects of the planning, logistics, and execution of the organization’s promotions, campaigns and events.On-site management of performer scheduling, sponsor displays, central information station, event set-up and execution for all festivals and events.Managed sponsorship solicitation, contract negotiations and agreed upon deliverables.Recruited over 100 downtown merchants for the sidewalk sales, managed an event staff of 12. Developed and managed volunteer programs for over 300 combined volunteers for FebFest, Buskers and Blues Festivals.Coordinated all aspects of the Santa parade including parade entries, sponsorship recruitment and management, media liaison, marketing campaign, on site management of over 60 staff and volunteers, managed a $50,000 budget and oversaw a 10-person committee.

Worked closely with the Executive Director to raise funds for patient care equipment through the organization and management of fundraising events including the Annual Gala; Walk, Run and Spin for the General; Tree of Lights Ceremony; Annual Fashion Show and Annual Golf Classic.

Oversaw membership management.Supervised committee development and execution from grass roots to high-performance level.Coordinated the National Championships for the wakeboard, disabled skiing and barefoot programs. National Championships attract approximately 200 competitors, feature 3 major competition divisions and are broadcast annually throughout North America on TSN.Implemented coaching and judging certifications.Provided administrative support to the wakeboard, barefoot, water ski and adaptive ski programs. Coordinated athlete agreements, team selection criteria and policies, athlete services and the Sport Canada Athlete Assistance Program. Coordinated and monitored the budget for sport development and high performance programs and initiatives. Coordinated the development of key performance indicators, measured, monitored and reported on outcomes of the sport development and high performance plans and programs.Provided administrative capacity for all domestic and international competitions. Provided administrative support and coordination in the management and implementation of hosting guidelines for national and regional events. Liaised with national and regional organizing committees to ensure event success (Nationals: Adaptive, Barefoot, Wakeboard, Water Ski) (Regionals: Atlantics, Easterns, Westerns, CanAms).

Developed day camp to meet community need.Planned, scheduled and organized all aspects of camp programming.Managed all staff recruitment, training, supervision, scheduling and compensation.Responsible for all marketing, communications and registration.Managed all logistics including risk management, waivers and liability, child safety policies and procedures, insurance requirements.Managed program budget including forecasting, revenue generation, cost negotiation, staffing salary allocation, invoice payments and analysis.

Developed all programming, scheduled and directly supervised 10 weeks of summer camp programs for Walls and Waves recreation program.