Barn2Door (B2D) is a vertical SaaS B2B ecommerce platform serving Farmers nationally.

Farmstr closed February 2015. Farmstr was a B2C online marketplace for local farm food with community pickup sites in the Seattle area. Farmstr provided a place for farmers to list items for sale, then aggregated farm food at partner drop-sites around the city (for buyer pickup).Farmstr leveraged a markup model.

• Blue Ribbon Cooking School - Instructor- Corporate Events: Iron Chef team building events- Cooperative Menus/Classes: Cooking methodologies and techniques• Elemental Restaurant- Sous Chef, Corporate Events• Private Instruction- Group & Individual Classes

Sample Promotional Assignments- Northwest Cherry Growers (WA) 2013- California Raisin Marketing Board (CA) 2012- Iowa Corn Growers Association (IA) 2012- Pure Leaf Tea, Pepsico (Kentucky Derby) 2012- Astoria-Warrenton Tour Board (OR) 2012- California Olive Ranch (CA) 2013- Aria Resort Food & Wine All-Star event w/ Bravo! Top Chefs (NV) 2011- Oregon Tour Board (OR) 2011- DaVinci Wine Storytellers (Italy) 2011Blog: Talk of Tomatoes (www.talkoftomatoes.com) - Top 50 Food Sites: www.delish.com (Microsoft)- Top 10 Food Sites: Seattle MagazineSample Promotional Engagements- Restaurants: John George’s Steakhouse (LV); Michael Mina’s American Fish (LV); Salt and Straw Creamery (PDX); Spur Gastro Pub (SEA); Spinasse (SEA); St. Jack (PDX)- Commissions: NW Cherries, California Figs, California Kiwis, California Olive Oil, California Raisins, Southern Oregon Wines, Texas Grapefruit, Washington Orchard Fruits, Wisconsin Cheese Society- Products: Ninja cooking system, Barefoot Wines, California Olive Ranch, Coava Coffee, Columbia River Coffee, Everybody’s Nuts, Fair Trade Certified, Farberware, Jovial Pasta, Lodge Logic, McCormick’s Spices, Morelli Pasta, Muir Glen Tomatoes, POM Wonderful, Rogue Brewery, Steven Smith Teamaker, Tonnino’s Tuna, Water Avenue Coffee- Cookbooks: Cooking with Italian Grandmothers, The Heirloom Tomato, The Kentucky Bourbon Cookbook, Knives Cooks Love, New York Times Cookbook, The Sweet Life, Urban Farm Handbook

• California Olive Ranch (private coop re: olive oil growers): blogger campaigns / ambassador program, conference presentation, social media strategy / engagement• Northwest Cherry Growers (state commission, 2500 growers): social media strategy and initial setup/implementation of channels• DaVinci Wines (Storyteller): blogger ambassador program, content / recipe development• California Raisin Marketing Board (state commission): blogger ambassador program, social media engagement• California Ripe Olives (state commission): media trip, blogger engagement, press• OXO (kitchen tools): blogger campaigns, engagement across specific social channels / parameters• Beecher’s Handmade Cheese (specialty foods): brand development, market penetration, messaging • Living Passages (travel company): web content and development, site navigation, promotions analysis• Pasta & Co (specialty foods): retail/web collateral, brand analysis, created customer/corporate loyalty programs• Season’s Nursery (boutique garden shop): collateral/web content, site redesign on shoestring budget• Smartsheet (cloud application): brand/social media strategy, in/outbound press, media and SEO campaigns• Weather2Go (online weather): financial model analysis, marketing plan, implementation strategy

Interim director of marketing. Helped transition new team, provided brand and new market analysis, evaluated product selection. Developed website content and retail collateral for 5 brick and mortar stores; wrote customer newsletters, managed/developed web content and email campaigns. Initiated and implemented programs including but not limited to gift card, loyalty and corporate gift programs. Coordinated seasonal and holiday events (product, logistics, social media, customer outreach, online/in store collateral).

Developed competitive analysis, marketing plan, feasibility studies and go-to-market strategies. Website organization, content development, product messaging and navigation.

Public relations at the U.S. House of Representatives for Washington State Congresswoman; provided written and oral communications to constituents on a diverse range of political issues. Editing, writing and presentation skills.