We help executives make better decisions to simultaneously grow revenue and cut costs using our patented competitive research. Our SaaS system uses customer perceptions and predictive analytics to gain real-time visibility into which areas of your business are the reasons customers buy from you. Executives use a single pane of view to see what drives purchasing decisions, pricing power and competitive strength (moats).

I had a wonderful time owning my own gym and changing lives. At FIT FOCR ('fit' - 'focker') focused on functional fitness in a small group class setting. We made people stronger, faster, and able to navigate their day in a safer manner. No one likes picking something up and hurting themselves! We also offered OCR (Obstacle Course Running) training with obstacles from major races around the globe.My role was, well, everything. I designed the workouts and taught the classes. That was the fun and easy part. The hard part was everything else. I was responsible for all of the administrative tasks, marketing, research, social media, website design and maintenance, and building maintenance. I thought I knew what it would take to build a successful business, but it was a lot more than I ever thought. It was an incredible challenge to build something from the ground up and it has made me a much better person both professionally and personally.

Are you feeling a bit overwhelmed with your market research projects but just need a professional for a short time? I'm your answer! My extensive experience has prepared me tackle everything from report writing down to questionnaire design and I even love getting into the trenches with link/tab/report checking and all the nitty gritty details in between. Wouldn't you love to have a Senior level person who actually has time to thoroughly check a link? I'd love to check it for you! My rates are very competitive and I am able to turn assignments around quickly. Shoot me an email or message and we'll get things started.

Designed, programmed, managed, analyzed and reported on large scale, complex primary market research projects. Created RFP’s and managed vendor selection. Managed a long running, high volume templated survey project.Key Accomplishments:- Singlehandedly designed, programmed (Qualtrics), managed, analyzed (SPSS and WinCross), and reported on two large primary research projects.-- Onboarding: Worked with 29 associations (63 branches) using 5 separate surveys (Prospects, Member Satisfaction, Program Engagement, Staff Engagement, and Terminations) over the course of one year comparing results along the way. Reviewed, corrected and combined hundreds of contact files and manually updated opt-outs. Combined research data with organizational data to develop the full picture. Created a comprehensive data story through PPTX and PowerBI dashboards.--Staff Engagement: Designed, programmed, analyzed, and managed a custom staff engagement project with 14 associations (34 branches). Developed a custom engagement score and performed multivariate regression to determine attribute strength. Worked with the sponsor to create a dashboard and recommendations to deliver to Y’s. Put together multiple proposals on how to do this for all 843 associations.

Customer facing role developing relationships with internal clients, local and global, to determine and fulfill their research needs. Design and manage ad hoc and tracking primary market research projects conducted both internally and through 3rd party suppliers. Create succinct and engaging reports with actionable recommendations. Manage and improve the internal research portal and employee research panel.Key Accomplishments: - Developed and managed a three-part B2B and B2C global study on NAS that incorporated an online survey, telephone interviews and an online discussion board. Worked with multiple internal clients during design and analysis. Developed reports for each part culminating in an overall summary report and infographic. Presented reports to groups of 50+ in-person and via WebEx. - Designed and conducted a research study on a consumer NAS product that led to the discovery of three distinct groups of customers by their satisfaction levels. Developed recommendations for moving customers up to the next satisfaction level. Presented reports to groups of 50+ in-person and via WebEx. - Continuously improved presentations to reduce complex studies down to one-page summaries with recommendations, 10 slides or less decks, and creating infographics. - Performed a total overhaul of a B2B and B2C tracker in which all but the main KPI measures were removed resulting in a much more streamlined questionnaire. The tables were also redesigned and reporting was condensed down to a scorecard and a few slides. - Participation in the Zettabytes site team including coming up with and managing employee appreciation events, managing the on-site picnic for 1400+ employees, and managing the quarterly blood drives.

Conducted research to determine new markets, market sizing and outlook for multiple products worldwide. Performed internal and external primary market research studies and competitive intelligence analysis. Budget management exceeding $1 million. Collaborated with and assisted engineering and marketing colleagues worldwide. Key Accomplishments: - Discovered and validated a third party syndicated data source that provided nearly complete data in three end markets. Interviewed several internal employees to collect data on usage percentages, content units, and price for each equipment type. Combined the data sets to determine market sizing and forecasts by equipment type. Took the data from Excel into Tableau for visualization and additional analysis. Consulted with many clients to determine their output needs and created custom files as requested. - Conducted internal primary research surveys: defined research objectives, created and programmed questionnaires, performed data analysis using SPSS and prepared reports in PowerPoint. - Lead external primary market research studies including purchasers of hoses for the oil industry and the automotive aftermarket.

Are you looking for experienced help to get you through those busy times? Great news, I am here to help. I offer two levels of expertise:Level 1 - Junior Level - I am available and more than willing to jump in to test links, check tabs, field monitoring, populate/check PowerPoint reports, and code open-ends.Level 2 - Senior Level - I am also able to take on the more senior level tasks of survey creation and programming, data analysis, report writing and presentations.~~~Vital Findings~~~• Data validation for multiple quantitative and qualitative market research reports.• Extensive first check of a complex online quantitative market research program.~~~LookAfter Hair Co~~~Manager’s Survey• Took ownership of the annual PAPI Manager’s Survey.• Entered all previous data into SPSS for comparison. Performed data analysis including descriptive statistics, significance testing and identifying directional trends. • Created a new report template in PowerPoint that was well received by the personnel being evaluated; each person had their own one-page evaluation.CARE Survey• Consulted on questionnaire design.• Performed analysis using SPSS.• Developed a PowerPoint report to highlight the successes of the program and the recommend areas for improvement.Analysis and reporting of The Relationships Between Financial Data and the Client Delight Survey• Performed correlations to identify any similarities between the results of a client satisfaction survey and financial results (multiple regression was not possible).• Insights revealed a larger influence than previously expected from a small customer segment.

Managed primary ad-hoc and tracking research projects for multiple clients. Worked with several internal departments to complete the studies including business development, project management, programming, data analytics and report design. Analyzed data to find new and interesting insights and created reports. Developed, created and managed questionnaires, data collection, table creation and reporting.Key Accomplishments: - Managed a $3 Million global continuous tracker ensuring it remained on schedule. - Authored a creative and attention getting report regarding concepts for slot machines receiving accolades from the SVP.

Conducted secondary research on a variety of end markets and issues, synthesizing the data into concise reports for account managers. Performed content analysis and assisted with multiple primary market research projects.Key Accomplishments: - Learned a new content analysis software for a large client and reduced three months of backlog in three weeks. Created a best practices training manual and trained multiple individuals to use the system. - Authored a white paper on new online survey technologies to replace a mail diet and exercise journal for children ages 8-10 in California.

Classified 2,000+ customers by SIC code using descriptive statistics to determine which industries to target with marketing campaigns. Coordinated several industry trade shows. Managed and tracked SEO keywords.Key Accomplishments:• Created marketing fact sheets for several different products.• Developed and maintained a competitive intelligence database.• Conducted market intelligence on the E-mail, SaaS, and Cloud Computing industries.

Conducted in-depth analysis into the GIS, Automotive, and Environmental industries using a wide range of secondary sources such as the internet and industry trade reports for a group of a worldwide group of consultants and analysts. Prepared materials for domestic and international trade shows.Key Accomplishments:• Made several reports on findings to upper management on topics such as the potential usage of 3D elevation data in the automotive and transportation industries and mapping of the invasive Tamarisk tree.• Organized a large intelligence database of all the research performed during the internship.