Janelle Reed Email & Phone Number

Lincoln, Ne, Us

Lincoln, Nebraska, United States

Lead efforts to design all art and promotional materials related to church-wideactivities with a high standard of creativity, excellence and effectiveness.Work closely with senior leadership, directors, staff, and volunteers to create andexecute communications strategies parallel to church's goals.Serve on the Corporate Gatherings Management Team as well as strategic focusteams within the organization.Established communications policies and procedures to clarify collaborationthroughout departments.Launched new website (2017), continue to manage and maintain site and content.

Lincoln, Nebraska Area

Work directly with CEO and department managers to create and produce marketing & fundraising materials. Responsible for brand development, online presence, social media engagement, print materials and production. Built relationships with new print vendors, resulting in a yearly savings of over $30,000. Doubled net profit for yearly fundraising event through budgeting, strategic partnerships, vendor sponsorship's and strategy adjustments. Helped launch an integrated marketing campaign for a new local recycling program, including point-of-purchase display in retail stores, direct mail, social media and press coverage.

Work closely with Creative Director to help establish vision and strategy for department and company initiatives.Refine department processes and develop documentation for training and implementation. Work with project leads and traffic coordinator to establish milestones and ensure timelines are being met or adjusted. Lead and mentor creative team members through the concepting, development, design, review and implementation process. Collaboratively work with marketing and other internal teams to concept, design and/or execute multifaceted campaigns, tradeshows, catalogs, and web sites. Managed and art directed vendor partners for lifestyle photoshoots, promotional videos, web apps and print.Concepted and executed two new retail concept stores. Helped develop a more streamlined process for store remodels and signage.Helped concept theme, visuals and plan overall experience for the 2012 Annual Leadership Meeting. Managed AV teams on site and oversaw the run-of-show.

Managed, art directed, designed and produced the 2010 Merchandise Catalogs for 3 different bookstores. Met budget and saved $20,000+ from previous year. Managed vendors relationships and contracts. Coordinated and art directed model photoshoots.Identified areas within the marketing department where efficiencies could be made. Developed and am helping implement new processes, including internal approval tracking, server structure and job tracking.Influential in the look and feel of the Neebo brand. Proactive in offering input for visual and strategic solutions as the brand develops. Worked with various Directors to design internal communication templates, stationary systems, and Neebo branded materials.Lead designer of the Neebo’s Mobile College Outfitter fleet. Worked pro-actively with internal teams to achieve a functional and creative environment.Lead designer for GM marketing. Established a cohesive and flexible design solution that incorporated the Neebo brand with the school-specific products for email, print ads and various marketing materials.

Developed brand and corporate identity systems, “big idea” concepts, print and tv advertisements, illustrations, web site layouts and marketing materials. Experienced in photography and pre press production.Served as lead designer for multiple clients; provided creative direction and coordinated design and production of marketing materials.Art directed and coordinated photoshoots for multiple campaigns, working with the photographer and client to reach the intended end product. Worked closely with the web development team to ensure technical feasibility and correct design implementation.Helped establish and manage student internship program with the University of Nebraska at Kearney. Mentored and guided interns and junior team members. Established and implemented processes for design team as the company grew.

Bfa, Visual Communication & Design

Activities and Societies: AIGA

Visual Communication & Design, Fine Art