Creative lead responsible for defining a cohesive visual and thematic direction for Stag's Leap Wine Cellars, Antinori Napa Valley, Col Solare, Vinattieri 1385, and their associated projects and campaigns. As an integral part of the Brand Team, I pour myself into brainstorming efforts, strategic thinking, developing briefs, and translating marketing strategies into actionable design solutions. I also oversee and manage outside creative agencies to ensure they execute the vision and strategy for all materials.

Creative lead on a small cross-functional team responsible for all facets of design, animation, photography, videography, copywriting, social media, email, and web for Stag's Leap Wine Cellars, Patz & Hall, and Conn Creek.

I get to make ideas come to life as a branding designer for small businesses. We collaborate to develop their unique brand identity through logos, animations, advertisements, and aesthetically pleasing PowerPoint decks.As a wine enthusiast, it was fun to develop a creative direction, execute the visual design, and take bottle shots for Saison Winery. I also use the Wine Direct Content Management System (CMS) to update page content. Designing posters, social media graphics, t-shirts, and displays for The Bar Method have been a blast. The clean, modern brand aesthetic matches my style, and I am a client and believer in the brand.A project that touched my heart was creating PowerPoint decks for Best Friends Animal Society's TED Talks. I love animals and helping them find their forever homes.

As a designer, content creator, and photographer, I brought Cline Family Cellars, Jacuzzi Vineyards, and The Olive Press' unique identities to life in the digital space. I developed a different visual style and tone that represented and differentiated the brands from design to photography and copywriting.Working closely with Brand Management, Marketing, Sales, DtC, and Winemaking, I lead the strategy and design for advertising, brand narratives, email marketing, image campaigns, social media content, videos, and website optimization. I also managed our social media channels, created elevated content, wrote copy, and engaged with followers.As the Asana team lead, I managed creative service requests, organized initiatives, delegated projects, provided constructive feedback, and ensured everyone had what they needed to meet their deadlines.

Embedded in the copywriting department, I designed Amazon A+ Product Pages and A/B design tests that engaged the consumer – with conversion as the end goal.

As the lead designer for all things digital, I partnered closely with Digital Marketing, Brand Marketing, Direct to Consumer, Education, Trade Marketing, and Insights teams to create innovative marketing campaigns. Together we leveraged unique opportunities to engage consumers across digital channels and drive sales.I conceptualized, designed, and animated social media videos, programmatic HTML5 ads, gifs, cinemagraphs, print ads, and edited videos for Instagram TV.My creative content exceeded benchmarks for best-in-class campaigns. The 55 Cartas social media awareness campaign reached 10.4 million video views and a 23% increase in engagement.As a vital part of the creative team, I also collaborated externally with digital publishers and agencies to design the best creative content for all 27 Treasury Wine Estates brands.

As part of a small, in-house creative agency at Walt Disney Television, I spearheaded the creation of elevated, on-brand, real-time content based on enhanced metrics and consumer insights to grow our audience. With a solid understanding of the mobile-first approach and responsive design, I made data-driven design decisions based on who the audience is, and how they will access the content.I designed, photographed, retouched, shot, edited, animated, wrote, and published multi-platform content, driving traffic through thoughtful and interactive design across websites and social media. It led to more unique visitors on our website and app!

My tenure at Walt Disney Television instilled in me a comprehensive knowledge of how to design graphics for broadcast, digital, print, apps, and social media. I have extensive experience creating motion graphics for programming specials, sales objectives, creative digital content, and internal communications.

I supported the digital and social teams by designing memorable branding campaigns for ABC7's website, multiple social media pages, apps, and billboards. I studied visual trends and organized creative strategies for upcoming assignments.

As the designer for two live television entertainment shows, "View from the Bay," "7Live," I was responsible for the art direction and execution of all creative elements, original artwork, animations, and print advertisements.

Starting my professional career in broadcast television taught me how to produce top quality work under tight deadlines. In a newsroom environment, you have to work efficiently to ensure your content makes air. I designed graphics, coordinated all incoming orders, monitored workflow, and trained employees.