Janel Page, Ma, Cdmp Email & Phone Number

Baton Rouge, La, Us

• Led social media strategy, including university-wide initiatives like LSU Giving Day, using data analysis to increase growth and engagement across platforms. Strengthened social media strategy, increasing engagement. Monitored daily news cycles (print, television/radio broadcast, and social media) for media mentions and alerted leadership of reputational risks, praise, and influential mentions.• Was lead strategist for Talent Management, internal communications, and corporate partnerships. • Amplified philanthropic storytelling through feature stories and content creation. Acted as a videoproducer, providing script support and creative direction to Videographer.• Project-managed multimedia fundraising solicitation pieces (print, email, organic/paid social media, web, and on-campus media). Worked with internal teams to provide event support (invitations, email communications, talking points, and signage).• Collaborated with team members across the flagship LSU campus to support a broad and evolving range of communications needs. Developed relationships with campus-wide partners to increase awareness of and forward LSU Foundation initiatives.• Held leadership roles within three employee networking groups (ENG), including president of the ENG designated for Black employees, Geauxing Forward. Was recognized as Women of the Quarter in Q3 of 2022 in the ENG designated for women, W.O.M.E.N. on the Geaux.• Managed undergraduate employees working with the communications and marketing team.

Baton Rouge, Louisiana

• Created and executed overall marketing and branding strategy to further develop the organization’s future operations and fundraising efforts. Doubled event attendance (600+ guests) and raised over $250,000 annually.• Lead writer and designer for all print and digital content, frequently distilling complex medical terminology into digestible and engaging content. Designed using Adobe Creative Suite. • Built relationships with press and advertising contacts to secure earned and paid media placements to highlight client stories, company events, and company achievements. Also communicated with printers to get quotes, proofs, etc. of marketing materials.• Managed the organization’s social media networks (Facebook, Twitter, Instagram, LinkedIn, and YouTube), increased brand recognition and generated leads.• Performed ongoing data analyses to provide reporting insights and feedback to the Executive Director and Director of Development to ensure sound marketing, business development, and fundraising decisions for the organization.• Acted as a development associate, leading solicitations for sponsorships, in-kind auction items, and paid media placements totaling $175,000. • Designed and wrote all copy for marketing materials, such as brochures, website, sponsorship menus, newsletters, promotional packets, newsletters, and special events (including Sips & Suds, No Such Thing As Impossible Bike Ride, Annual Canoe Trip, Capable Arts Camp, Kids Bike Event, and other events) communications, thank you notes for event follow-up and ongoing thank you letters to donors.

Columbia, South Carolina Area

• Created a new social media content management system that increased engagement by 60%.• Project-planned and project-managed signature fundraising events: mid-scale Sustainable Holiday Celebration, intimate Wine for Water gala, and the large-scale Palmetto Tasty Tomato Festival. • Developed communications and marketing systems that increased brand awareness, event ticket sales,volunteer advocacy, and vendor partnership. Garnered frequent earned media placements.• Provided creative direction and graphic design to facilitate rebranding for the organization, educational materials, and event promotional materials.• Obtained key sponsor partnerships and major gifts to fund events, further organizational programming, and business development.

Charleston, South Carolina Area

• Developed public relations strategy to earn frequent media placements and develop relationships withinfluencers and community members.• Served as company spokesperson for media and community engagements.• Developed a digital marketing strategy that increased web traffic, search engine optimization, andincreased social media following.• Raised $3600 in 24 hours during Lowcountry Giving Day• Optimized the Be A Mentor website, moving it 5 places in Google search resultsLeveraged media coverage to promote brand awareness and publicize events. • Created marketing plans for all organizational campaigns and designed all organizational marketing materials. • Sole writer and designer of monthly newsletter. • Wrote grants to major corporations and local community funds on behalf of Be A Mentor. • Increased website SEO significantly. • Recruited committed volunteers to form a Social Media Task Force. • Analyzed analytics to determine marketing best practices to reach goal audience and outcomes. • Acquired $21,000 worth of in-kind sponsors and silent auction donations for the Third Annual Going Places Gala. • Planned happy hour mixers to boost morale among mentor volunteers for Be A Mentor. • Organized fundraising events with local businesses and restaurants.

Public Information Office

• Wrote feature stories for Alumni News Magazine• Acted as a production assistant on major campus photo shoots• Conducted interviews with community member story subjects• Wrote news releases and feature stories released to the media. • Performed office administrative duties. Updated elements of the university website. • Designed and ordered business cards for all campus faculty and staff. • Maintained order logs and job listings for design products. • Supervised student employees, providing direction on duties and responsibilities. • Greeted personnel and visitors cheerfully. • Answered inquiries about campus events, policies, and general information.

Baton Rouge, Louisiana Area

• Led the publicity of the organization and its events, frequently earning placements in the local press. • Raised awareness of sickle cell anemia through outreach events. • Managed donor database and client database, communicating with constituents and governing leadership frequently. • Assisted in event planning for outreach and fundraising events, notably the annual John “Big Chief” Chavis Golf Tournament and VIP Pre-Party.

Master Of Arts, Organizational Communication Conc. Public Relations

The knowledge gained through this degree program analyzed communication on a theoretical level and a practical level with real world.

Bachelor Of Arts, Psychology

Activities and Societies: Theta Phi Alpha Fraternity, SLU Panhellenic Council, Student Government Association, Leadership Southeastern.