Marketing executive and business strategist focused on inspiring organizations to focus on what matters to drive business success and deliver company gains in revenue, profits and valuation. 20+ years of martech experience with a keen focus on data strategy, digital marketing, customer experience, sales enablement and product developmentProven track record in developing innovative digital platforms, building and leading large teams, directing enterprise-level international strategies and delivering exceptional business results I foster and build excellent new business and client relationships.I am a connections catalyst. I bring value via my passion to connect disparate solutions or teams to create a better end result or offering.High impact speaker with the ability to connect macro trends and performance data to illuminate vision and valueI'm not afraid to make a decision and lead. I thrive on quick collaboration, making decisions and getting them in action. Wins:Key C-suite team leader driving revenue gains of over 80% with 150% profit upswings and 10X growth in valuation positioning the company to secure two rounds of private equity investmentMerger and acquisition identification and evaluation experienceActive participation in the acquisition and integration of seven companies to enable additional vertical opportunities, strengthen expertise and bolster product/data offerings Specialties: Executive-level management, strategic planning, team development, corporate and community positioning, go-to-market, new business leader, marketing automation, international web management, digital marketing including SEM, email, display, analytics, community development via the web, social media Experience with: Martech, mature market, healthcare, health tech, digital health, fast food restaurants, upscale food bricks and mortar/e-commerce, software, telecommunications, lawn and garden, real estate
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Founder And Co-CeoAgepop Jul 2023 - PresentAgePop partners with Senior Living Communities and AgeTech companies to provide strategic advertising and marketing solutions to drive business results. -
Chief MemberChief May 2022 - Nov 2023New York, Ny, UsChief is a private network built to drive more women into positions of power, strengthen their leadership, magnify their influence, and pave the way to bring others with them. -
Chief Marketing OfficerBardavon Health Innovations May 2022 - Jul 2023Mission, Kansas, UsMember of Bardavon's executive team. Responsible for overall company brand guidance and storytelling. My team aligned with all lines of business and was comprised of Brand, Strategy, Product Marketing/Sales Enablement, Corporate Communications, Event Management, Media Relations, Content and the Digital Ecosystem (website, social media, reputation management, marketing automation communication). -
Chief Strategy Officer, AttaneAttane Jun 2021 - Feb 2022Kansas City, Missouri, UsAs a member of Attane's executive team, I worked with the CEO and other executive team members to define strategy and direction, prioritize initiatives, evaluate progress versus plan, review company financials and prepare board updates.I also led our go-to-market strategy across both our senior living and healthcare verticals. Martech product vision, pricing, product marketing, thought leadership, partnerships and contract health were in my division. In addition, I led Attane marketing and business development while also assisting clients with strategic growth opportunities focused on fueling their revenue goals.The Engineering, Data and Product development teams all reported up through my organization. -
Chief Strategy Officer, GlynndevinsAttane Jul 2019 - Jun 2021Kansas City, Missouri, UsMember of GD's executive team, worked with the CEO and other executive team members to define corporate strategy and direction, prioritized initiatives, evaluated progress versus plan, reviewed company financials and participated in board updates. Actively participated in strategic direction of solution and product focus and determined go-to-market approach. Partnered with executive team and PE firm to evaluate potential acquisitions. Onboarded and integrated three additional acquisitions.-Led Data Strategy & Insights, Brand Strategy and Research-Led all customer and sales touchpoint divisions including Creative and Content, Digital Strategy and Communications, Media and Sales Enablement -
Chief Innovation Officer, GlynndevinsAttane Jan 2018 - Jun 2019Kansas City, Missouri, UsMember of GD's executive team, worked with the CEO and other executive team members to define firm strategy and direction, prioritized firm initiatives, evaluated progress versus plan, reviewed company financials and prepared board updates. Partnered with PE firm to evaluate potential acquisitions. Onboarded and integrated four acquisitions.-Led Data Strategy & Insights team, Product Development team, CRM Consulting team and Sales Enablement team-Drove innovation for new product ideas or enhancements to established solutions/products -
Senior Vice President, Channel And Content Planning, GlynndevinsAttane Feb 2016 - Jan 2018Kansas City, Missouri, UsLed a centralized content strategy and planning team along with the paid, owned and earned teams. -The channel and content planning team drove ideas and implementation for content strategy, user experience, paid media, owned media (web sites, social sites, marketing automation programs, internal communications) and earned media (media relations, reputation management and social sharing). -The team created and implemented plans to reach target customers at the right time with the right message by aligning goals, audiences, messaging and distribution based on data. -
Vice President, Digital, GlynndevinsAttane Dec 2003 - Jan 2016Kansas City, Missouri, UsGrew the digital organization from the ground up at GlynnDevins.-Managed team of individuals who were providing digital solutions including Web site strategy/implementation, search engine marketing, email marketing, mobile web, apps, analytics and social networking platforms. The team provided solutions that enabled brand awareness, created relationships, drove qualified visitors/leads and conversions while delivering efficiencies. All decisions were backed by data. -
International Digital Marketing ManagerSprint International 2001 - 2003Overland Park, Kansas, UsLed the development and creative for the in-language websites for Sprint International. Implemented content management and translation workflows. Traveled internationally to foster collaborative digital marketing approach and to ensure brand messaging resonated in all countries. -
Marketing ManagerNetsales, Inc. 1999 - 2001Marketing manager focused on supporting a growth SaaS company with website leadership, client and sales presentations, recruitment marketing and product/market fit. Partnered with seasoned SaaS leaders during the undefined and exciting .com boom. -
Account SupervisorValentine Radford Advertising 1993 - 1999UsStarted at VR after college and served in a client-focused role for the entirety of my time at VR. Grew quickly from Account Coordinator through the ranks to Account Supervisor leading multi-million dollar accounts. Digital career initiated with clients who were interested in building websites and exploring how to grow digital business.
Janel Wait Education Details
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The University Of KansasJournalism -
4A'SExecutive Leadership Program
Frequently Asked Questions about Janel Wait
What company does Janel Wait work for?
Janel Wait works for Agepop
What is Janel Wait's role at the current company?
Janel Wait's current role is AgePop Co-CEO.
What schools did Janel Wait attend?
Janel Wait attended The University Of Kansas, 4a's.
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