Measure and analyze the effectiveness of marketing, brand and communications outreach supporting Amazon's Global Robotics 4K-strong organization, which develops, tests and deploys innovative fulfillment technologies.• Established a successful lead generation campaign using custom landing pages resulting in 1200+ robotics-specialist candidates within 6 months. • Built and handcoded (HTML, CSS) promotional wiki designed to attract candidate interest, increasing the visibility of Global Robotics internally. (Monthly wiki traffic average: 4K.)• Developed a permission-based email program for candidates. Email averages: CTOR 52% and 79% engagement.• Created a custom dashboard to record and report on KPIs for leadership analysis.

Developed and implemented the first multichannel marketing strategy for AVOC (now GO-AI), a team that supported AI/ML/CV robotics science across Amazon.• Worked with the New Business Development team to prototype new technologies.• Standardized and maintained AVOC marketing communications.• Implemented lead generation campaigns, resulting in +2000% SQLs in 8 months and +300% customer acquisitions.• Built relationships and reached out to new customers to showcase how they can utilize AVOC as a technology enabler. Increased new customer business by 150% YoY, including a multiyear partnership with Prime Video's live sports replay coverage.• Organized summits, meetings and roadshows with AVOC and stakeholder leadership to enable and add value to partnerships. • Recommended new avenues for collaboration with AVOC.

Led the strategy of agency email marketing programs.• Managed Marketo (SaaS) instance of ~500K subscribers and monitored agency email reputation to ensure 98% email deliverability.• Directed the email program of 10 regular e-newsletters, leadership communications and promotional campaigns. 1.6M permission-based emails sent annually.• Developed content for a twice-monthly e-newsletter and monthly podcast, specializing in leader communications, digital technology and marketing best practices.• Write, edit and proof articles, enewsletters• Archive email content on organizational websites using CMS (Expression Engine)• Oversaw $25K/annual budget.• Worked with marketing managers for paid advertisement and organic promotion of e-newsletter and podcast.• Assigned and reviewed the work of the associate email marketing specialist.• Onboarded and trained 10+ clients on demand in email automation using Marketo.• Built HTML templates for custom branded client email marketing.• Developed resources to provide clients of diverse marketing experience with helpful tips and tools for long-time success.• Increased internal advertising sales from $30K annually to $1M+. Managed via Google's DFP.

Developed and implemented strategies to attract new student enrollment to the extended learning division of WKU.• Wrote, edited content for social media, web and print. • Scoped new web content or digital strategies as lead magnets.• Drove traffic to custom campaign landing pages, which I built.• Managed the social media messaging for division and trained faculty and staff in usage for Study Abroad and other academic programs. • Supported and reported from promotional events. • Managed web ad buys.• Scoped new web content or digital projects as lead magnets to attract new students.• Developed strategies to generate inbound traffic and leads by building campaign landing pages. • Oversaw email marketing for units within the division.

Supported the web content development and dissemination for this nonprofit's website.• Met and regularly communicated with staff to scope out new content or digital projects.• Edited, posted, coded and managed website content.• Curated homepage, promoting new or timely archived content and photographs.• Created and executed work plans, revising to meet changing needs.• Identified resources and assigned responsibilities.• Tested deliverables assuring optimal UX/IA standards.

Online sales for this small international publisher increased by 57% after I designed a focused online strategy in my first year of management. The average annual sales lift after that was 12%. I oversaw the development and implementation of a B-to-B pay-on-account system, acquiring 4000 new customers with a 90% pay-up rate.Results-proven tactics included: • Monthly permission-based e-promotions with regular A/B effectiveness tests targeted to customer buying history• Coordinated offline promotions linked to online offers • Improved store interface and navigation, creating a more intuitive user-centered design • Wrote product descriptions and other content tailored for a web audience• Trained a historically phone-based customer service department in online vs offline expectationsResponsibilities included:• Wrote, edited and designed product promotional sales copy, emarketing promotions, banner ads, landing pages and other online placements • Assessed store for optimal UX• Tracked email opens, CTRs and cart abandonments through analytics• Promoted site, online store and publisher at trade shows and events• Project managed the development of three additional ecommerce sites• Co-produced an author podcast