As a Global Product Marketing Manager I work collaboratively with cross functional teams to gain insights into the customer value proposition, customer journeys and shape future releases for Xero customers.

I look to develop & nurture new business and engagement opportunities within industry sectors so as to deliver mutual business growth for both our partners and the Skills Consulting Group.

As the Group Partnerships Manager I am a passionate collaborator that leverages resources, explores new territories, and creates networks of values-aligned partners to build size, scale, credibility and commercial benefits. I align everything I do with the organisations strategic initiatives and marketing activities, maximise brand consideration, increasing client demand and creating new opportunities.With ongoing involvement with IMNZ, I produce highly engaging events, that achieve Skills and IMNZ goals to partner with new organisations across New Zealand generating continued opportunities.

As Head of Marketing and Membership I lead the creative and practical direction of the strategic and tactical plan for the businesses membership and marketing streams. Actively engaging with all of our key stakeholders I have forged multiple new partnerships with organisations, secured new sponsors in relation to food, drinks and hosting services and been able to get experts from around the world to speak at our events. emceeing many of these events myself I have helped host inclusiveness and diversity seminars, led women in leadership events and organised a number of other targeted presentations for our community. One of my key achievements has been the development of the website, creating a customer centric and integrated platform to align with the online event and programme booking technology. This combined with the digital strategy that I launched as seen significant increase to the numbers visiting and staying on the site, the conversion rate and the event registration numbers.Developing a number of new partnerships, including working with IBM to host events, I am a natural networker and connector. Of course all of my strategies are based on robust market research to ensure a strong foundation for designing and implementing interactive communication and decision-making processes. I bring a personality that can enliven, engage and positively impact the individuals I work with – because I truly love what we do here at IMNZ.

I drive innovative ideas and initiatives across multiple online forums and medias to help organisations connect with top talent in NZ and across the world. Working at strategic levels with organisations across multiple sectors I deliver multi channel digital recruitment marketing recommendations and have successfully produced social, video and display content to help organisations connect with talent across every channel. My key clients have included Datacom, AWF, AgResearch, Fiserv and The University of Auckland.At HainesAttract and workhere.co.nz we’re passionate about helping New Zealand based businesses grow. How we help them grow is through finding talent and investment, two key ingredients for any business. And we do that by using their brand story, taking it through the right channels, building communities of candidates and creating content that creates action.

Recruited to a short-term contract with Localist over a 6 week period, I was able to achieve significant strategic outcomes setting up their business marketing team and commencing the brand repositioning in the Auckland Market.In this time I wrote and delivered a key note speech at The Social Media Forum at the Stamford Plaza, and launched a national business inspiration series (https://www.facebook.com/LocalistJam) to extend their brand presence and market reach.I successfully put together a new team (business product marketing) and developed a calendar of deliverables for internal and external business communications, and the product roadmap to support business sales objectives, and establish goals for the short and long term strategic plan.

As the Online Classified Manager for APN, I led the strategic plan for digital media, with a focus on building capability and driving revenue growth. Collaborating with senior management I identified and delivered content and product development initiatives to grow traffic, market share and revenue. During my time with APN I achieved over 200% YOY growth in digital sales, by building capability across multiple sales teams through training and coaching initiatives. I also instigated the incorporation of the online sales function with the sales incentive scheme resulting in an immediate result with improved digital sales and revenue outcomes.

In my role as Group Account Manager, I led and motivated a multimedia account management team, supporting the agency channel for employment advertising. Managing the single biggest account at the Herald, I regularly pitched new media strategies to senior teams to gain their support and buy-in for the programme. I spearheaded the product development roadmap for heraldjobs, developed and took to market an integrated and online led pricing strategy, and launched and rebranded job boards to integrate the print and online channels. Leading the strategy for Search4jobs, I was able to quickly improve the engagement and financial model for the online platform, maximising opportunities across other departments within APN. During this role I was instrumental in the implementation of a successful strategy for an integrated sales channel, achieving revenue growth by over 240% YOY, and establishing a successful sales programme.

As Business Development Manager I actively identified and targeted new clients for the business, growing revenue and improving onboarding processes. I was successful in securing an organisation that grew to a top 10 account for the agency within their first year of billing, and establishing relationships with clients that created long-term partnerships and revenue streams.

Overseeing the advertising relationship between Haines and a portfolio of clients including career site development, employer branding campaigns, and recruitment advertising and media strategies I was able to support some of New Zealand's largest organisations secure top talent. I was instrumental in supporting the merge of two job boards (SEEK and nzjobs.co.nz, ensuring change processes were managed efficiently and positively. I also introduced smart jobs, a response handling management solution for the New Zealand market, with key clients including Air New Zealand and Westpac Trust.

As an Account Manager I introduced, promoted and sold web based HR solutions to corporate clients throughout Australia and New Zealand. I developed and facilitated multiple presentations to corporates throughout Asia-Pacific in addition to successfully implementing online recruitment solutions to multi-nationals.