Manage a portfolio of accounts, guiding customers through onboarding and implementing strategies for retention, retargeting, and prospecting direct mail marketing campaigns

Led strategic email marketing initiatives to foster engagement and growth, specializing in promoting online Pilates and breathwork programs

Managed the execution of marketing funnels, including opt-in pages, sales pages, and email campaigns for live and evergreen Pilates challenges that empowered thousands of women worldwide

Implemented fundraising and marketing plans for non-profit organization providing emergency shelter and resources to families experiencing and overcoming homelessness• Drove key parts of the strategy to increase operating revenue; included working with a firm to identify trends, define audience segments, optimize marketing spend, deliver data-driven recommendations, and improve campaign performance• Integrated 10 print and digital campaigns to retain donors and increase donor acquisition• Strengthened content marketing strategy by A/B testing email campaigns for 10,000+ subscribers

Promoted programs and services to increase funding and engagement of target demographic• Secured over $1M in sponsorships and donations through relationships built with local and national corporations, stewarded through creative sponsorship opportunities and donor cultivation strategies• Led a team of 12 to brainstorm and execute email and social media campaigns• Launched a quarterly e-newsletter using Constant Contact

Coordinated deliverables for programs serving older adults, adults with disabilities, and caregivers• Created a content calendar to produce content on Facebook, Instagram, Twitter, and LinkedIn• Produced marketing materials to promote 15+ agency programs and services• Implemented a social media approval process to streamline workflows and optimize campaign performances

Assisted with initiatives designed to improve outreach efforts• Initiated review of donor database; removed duplicate files and outdated contact information, saving money on direct-mail campaigns• Identified 5 strategies to inform, engage, and retain supporters• Analyzed multiple metrics (content, timing, audience, listening, competitor) to create a social media strategy

Ensured memorable guest experiences at the #1 Athletic Club in America• Collaborated with cooks and other servers to deliver efficient, high-quality customer service for events ranging from 10 to 1,000+ attendees• Trained servers to operate the Point of Sale (POS) system• Enhanced customer service skills by finding creative solutions to problems on the spot

Demonstrated strong attention to detail while producing content for multi-media firm • Wrote informative and engaging articles for weekly newspaper publication• Mastered AP Style by proofing and editing 50+ autobiographies for Who's Who in Black publication

Supported board of directors with executing annual golf fundraiser and fitness expo (150+ attendees each)• Contributed to events by overseeing registration, recruiting volunteers, and coordinating with vendors• Increased event attendance by orchestrating ticket giveaways and amplifying event promotion via social media