Responsible for all Marketing, Business Development & Corporate Sales, Eport to Singapore-related business & operation activities.Industry involved food & beverage, restaurant & retail business

Industry: Disinfectant, SanitizerResponsibilities:Marketing Strategy: Develop short-term growth strategies & identify key opportunities.Media & Communication Plan: Execute A&P plan for product’s communication, working together with cross-function team & external agency.Consumer Understanding: Comprehend and identify a competitive potential insight that is unique and opportunistic and execute actionable plan.Brand Image: as key gatekeeper for all product brand equity materials communicated internally and externallyMarketing Launch Plans • Develop consumer marketing launch plans for all new products and manage external agencies to meet the campaign deliverables. • Execution of brand marketing programs from start to the end, leveraging internal support and driving cross-function collaboration.Ecommerce Platform Management • Responsible to develop and carry out strategic online sales and marketing plans for company own web store and all related marketplaces (Shopee & Lazada etc.) • Implement and utilize analytics to track sales and marketing trends and identify opportunities for growth of e-commerce. • Analyses on conversation rate, web store traffic, page view, cancelled order, return order, unpaid order, etc with follow up action. • Plan and forecast the online store inventory requirements and price settings.Sales Management • Manage the sales & marketing team by recruiting, selecting, orienting, and training new and existing employees while building a competent and cohesive team. • Deliver results by coaching, counseling and disciplining the team; planning, monitoring, and appraising job results.Finance & Budgeting • Financial savvy – able to comprehend P&L and seek opportunities to continuously improve cost efficiency. • Accountable for product segment A&P spending, product price margin analysis, product launch demand forecast planning, annual budget planning process and budget reviews.

Industry: Healthcare*Transfer to DVIRIA NANO TECH SDN BHDResponsibilities:Content & Publishing Management- Work close with Healthcare expert R&D team to create and prepare content direction to promote the company’s venture into a specific healthcare segment and keep the stakeholder informed.- Liaise with PR agency to execute press releases and its dissemination and media buy to all media channels.- Create, develop, maintain, and grow the traffic of all digital channels of Biotech and D’VIRIA brands.

Industry: Information Technology AgencyResponsibilities :• Create a concise plan to both execute the project and monitor its progress.• Develop clear, straightforward plans that stimulate the team to reach their full potential.• Time management control• Cost estimating and developing the budget• Analyzing and managing project risk• Reviewing quality specifications and technical design documents to quality control• Ensuring customer satisfaction

Industry: Travel Agency, Wholesale OutboundResponsibilities :Setting Strategy: Internal Control, ISO, SOP.• Identifies new ways to solve it and drive the innovation to top management. Agile mindset: Procurement execution and analysis, Event budget analysis, Media buy and negotiation• Critical with the ability to absorb new facts, data, and information rapidly to overcome problems and obstacles in relation to time and resources.Experiences Gained:• Setup and assist on Agents Sponsorship / Partnership SOP.• Setup and implement Procurement (purchase, warehouse, logistic) SOP transformation to digital and optimize cost. Provide cost-saving solutions to maximize profits.

Responsibilities :Passion for data: Performance Marketing, SEO, Social Media, • Conduct A/B tests, manage, and optimize paid campaigns across various channels and platforms to drive improvements and meet goals• Define measurable acquisition-based SEO strategies, including competitive research, technical SEO, web presence optimization, site structure, link acquisition strategies, content strategy. measurement and performance.• Provide lead for all social media deliverables which includes content planning & development, execution, content optimization, community management, reporting, insights and recommendations in order to gather actionable insightsCreate Values: Influencer Marketing, Marketing Fund, Award submission & PR, Branding, • Analysis about consumer and influencer, in order to translate consumer and relevant category insights into clear communication strategies across different social platforms• Work out a sponsorship program with the overseas tourism board to get marketing funds.• Submit and win awards to build credibility and reputation for the brand• Identify and boost new business opportunities to increase brand visibilityExperiences Gained:Customer Focus: Customer/ Agent complaintmanagement• Setup SOP and run daily operations to overcome customers/agents’ complaints.• Manage the resolution of customer complaints, within given timescales.

Responsibilities :Promotion & Place• Manage and execute all sales supporting tools (e.g. promotions) and marketing activities (e.g. sales conventions, catalog launch, supplier day). Brand Management• Maintain corporate identity and brand awareness through the public (outdoor media, packaging, digital media).• In-charge Nespresso Professional Coffee Brand in Lyreco Malaysia Office Business section. Supplier Management• Negotiate product and service price with suppliers to ensure the cost within budget and meet timeline.HR & Event Management• Conducted monthly internal training for new salespeople.• Support internal and local CSR events- team building, Life for Education.• Responsible for annual employee awards project (VLP) & trips. Experiences Gained:• Decrease yearly 3-6% of expenses (production, event management).• New customization product line to achieve more than 30% margin per sales order and converted warehouse space into high margin products.• Sales made by digital webshop from 37% up to 80% within 4 years.

Industry: Education, Property, Golf ClubResponsibilities :• Develop advertising & marketing tools: Newsletter, Flyer, F & B Menu, Banner, Bunting, Press ad, Booklet, Print & Production, etc.• Collaborate and support all department’s events and activities: property launching, school open day, CSR events etc.

Industry: Media & PublicationResponsibilities :• Manage back office team: co-ordinate designers’ job to achieve productivity KPI.• Client management to ensure service quality and maintain strong relationships.• Handle all indoor sales and deal with customers on creative ideas until design approval.• Develop digital media channels and re-branding website to enlarge readership and gain business opportunities.

Industry: Retail & Shopping Mall, Event Management, PropertyResponsibilities :• Provide visual support in multi-channel for all business units.• Handle advertisement & printing’s sourcing, purchasing, and production.• Support new retail outlet setup (kids indoor playground, fashion, restaurant) and event activities (launching, press conference, exhibition booth).• Be purchaser for women fashion boutiqueExperiences Gained:• Create new outdoor media ads space for tenants/ brand principles to increase high margin revenue.• Launched Event & Exhibition space for 32,000 sq. ft.• Launched IT retail and service center in the shopping mall, become the biggest IT hub in Southern Johor.