User Experience Lead
Current• Deliver research and design recommendations to product teams and IT executives.• Increase organizational efficiency by adopting and evangelizing innovative research methods.• Designed a Salesforce native iPad app for international use by 8000+ sales reps. Conducted 88 user interviews with sales reps in 7 countries to gather user requirements. Influenced IT executives to change the UI of the app late in the project to encourage broader user adoption and end-user satisfaction.• Triangulate quantitative and qualitative data to deliver actionable next steps for management, design and development.• Lead a team of contractors, consultants, vendors and Roche employees in Commercial IT, with budgetary responsibility.• Introduced persona training for multidisciplinary teams to foster the creation and use of personas across all of Commercial IT.• Designed and researched 30+ iOS apps for internal use at Genentech.• Introduced user-centered design at Genentech and influenced establishing a User Experience adoption strategy within Roche and Genentech. Advocate for inclusion of user experience deliverables into the PMM (project mgmt. methodology).• Created best practice user research guidelines for use by user experience professionals in the global Roche community.