Jane Reiss Email & Phone Number

New York City Metropolitan Area

New York City Metropolitan Area

Greater New York City Area

As Grey’s first Chief Brand Experience Officer, led the Brand Experience Group (BXG) that created seamlessly integrated brand experiences across marketing disciplines including Strategy, Media, Activation, PR, Influencer, Innovation, Social Media and Design. Led the newly formed BXG through creation, incubation and launch over a two-year period. BXG was built for speed and flexibility, addressing the evolving marketplace need of project-driven initiatives in addition to AOR client relationships. BXG clients include Grand Central Partnership; The National Restaurant Association Education Foundation; Frank, a student financial aid startup; Douglas Elliman; IntegraMed fertility clinic; Kiawah Island Real Estate; Marriott; the city of Memphis; National Park Foundation; and Workhorse, an electric vehicle company that includes drones, trucks, and helicopters. BXG revenue for last year exceeded $9 million.

Greater New York City Area

Hired to join the Executive Leadership team as CMO of Grey’s flagship office with a dual remit of new business development and driving the future forward business model for Grey NY. Helped to transform the agency’s offering and expertise, contributing to Grey achieving the highest accolades in its 102-year history: Advertising Age’s “Agency of the Year” and Adweek’s “Global Agency of the Year” twice. Pitched and won $15 million in new business within first 6 months of joining Grey. Led the pitch that won Hasbro Entertainment Brands. Grew business from 4 brands to 26 in 2 years. Pitched and won the Disney Princess and Frozen franchises from Hasbro’s biggest competitor, Mattel. Opened the Grey LA office to service numerous entertainment properties including the Disney Frozen and Princess franchises. Rebranded Hasbro from a traditional toy company to a best-in-class entertainment storyteller with 16 quarters of unprecedented growth leading to Hasbro becoming the #1 US toy company for the first time in its 95-year history with an increase in brand value of $3 billion.Won numerous New York City-centric accounts including leading the Whitney Museum of American Art’s launch of its new downtown location and the One World Observatory, a collaboration with design teams, architects, and creative technologists that resulted in 3 million visitors one year after opening, exceeding all expectations for a new downtown attraction. Led $50 million portfolio of Grey’s most iconic brands including AARP, Best Buy, Darden, Hasbro, HSBC, Nestlé (Lean Cuisine, Häagen-Dazs, Outshine), TJ Maxx and Walgreens. Worked closely with business leaders across the portfolio to optimize solutions for clients and drive innovation, content, and future growth.

Hired to reorganize and restructure the newly formed organization, including the recruitment of 120 employees. Managed the consolidation and integration of all business divisions: Creative, Digital, New Business Development, Marketing, Media, Licensing, Membership and Tourism.Drove Strategic Partnerships/Business Development group, creating innovative marketing solutions to promote partner/sponsor brands with Fortune 500 clients. Partnership revenue increased 10% in three years, representing 34% of the company budget.Created and implemented over 80 policy-driven communications programs for City Hall initiatives such as GreenNYC, the re-branding of 311 (government information for residents), and NYC Service that became the blueprint for 20 other U.S. cities.Launched nycgo.com, the official website for all to do and see in NYC and the winner of two Webby Awards. Unique content developed for site which is now a prototype for major municipalities worldwide. The site generates $5 million in annual revenue.Oversaw marketing strategy for 18 international offices serving 25 markets resulting in growth of inbound market share from 28% to 33%, each share point representing $600 million.Created and supervised high-profile programs with full marketing, advertising, sponsorship, promotional and digital components including NYC Restaurant Week, Fashion’s Night Out, and Entertainment partnerships. Oasis “Dig Out Your Soul” album release performed by NYC street musicians was awarded the Cannes Titanium Lion, The Grandy, Next Award from the AICP, and One Show Gold Pencil.All efforts cumulatively led to making NYC the #1 tourist destination for the first time in 20 years and NYC reaching a record-breaking 50.5 million visitors — achieving Mayor Bloomberg’s visitation goal one year ahead of schedule. NYC became the blueprint for major municipalities around the world and the model for the Obama administration’s global tourism initiative, Brand USA.

Managing Director & Partner at Margeotes Fertitta specializing in leading retail-driven businesses including Cunard Cruise Lines, SunCom/AT&T, MediaOne, Coca-Cola, Saks Fifth Avenue, Campbell Soup Company (Godiva Chocolatier, Inc) and Tribeca Film Festival.