Jane R. Leblanc Email & Phone Number

• Leverage in-house AI technology for organic social media ideation, article and website writing, and image generation
• Lead development of brand campaigns and activations, such as giveaways and contests
• Continue all Copywriter responsibilities

Remote

• Write organic social media captions and on-asset copy, paid social media ads, and SEO-optimized website copy and articles
• Help develop monthly organic social media calendar concepts to boost follower engagement for a variety of brands, including Klondike, Popsicle, Good Humor, Hellmann’s, Knorr, Nexxus, Vaseline, and more

Grapevine, Texas, United States

• Wrote actionable copy for all digital platforms, including: brand website, Amazon, email, Instagram, Facebook, Pinterest, SMS, video, and paid ads
• Contributed to creative brand development strategies and marketing initiatives that speak to the company’s core demographic
• Established a consistent, market-appropriate brand voice for all consumer-facing content, including both digital and print

Denton, Texas, United States

• Increased Baby Shusher Instagram follower count by 19.48% in one and a half months via influencer program (giveaways with no out-of pocket cost except product) - 12,485 followers to 14,917 followers
• Increased email open rate by 239%, and increase email click-through rate by 730%, in 1 month via newsletters featuring contest teasers, customer spotlights, and cross-promotional brand highlights
• Reviewed and updated all website copy across all brands to align voice and provide a more user-friendly experience
• Rewrote and reorganized all Amazon listing copy for all brands’ products
• Wrote blogs, Q&As, social captions, and press kits for all brands’ products

Farmers Branch, Texas

• Increased click-through and conversion rates via dynamic copy for emails, website, product pages, paid ads, catalog, and blog
• Collaborated with graphic design to create informative and engaging in-store flyers and signage for promotions
• Co-created content plan for daily emails, catalog features, and blog topics with a focus on delivering unique messaging that is creative while also promotional

Dallas, Texas, United States

• Wrote on-brand, action-oriented emails, articles, blogs, and web copy for a variety of clients, including Zoës Kitchen, Genghis Grill, and HEMPd
• Worked with the creative team to re-conceptualize and re-brand all website content for a home-buying company, including writing SEO-rich copy for all webpages
• Researched and wrote medically informative yet engaging articles and blogs for HEMPd products

Denton, Texas

• Wrote copy for all company-wide marketing campaigns–including campaign names, headlines, subheads, calls to action and body copy–for omni-channel advertising
• Wrote engaging, action-oriented copy for magazine ads and direct-mail pieces
• Interviewed beauty professionals each month for an exclusive Q&A that is featured in the monthly Shopping Guide and online blog
• Proofread and approved the monthly, multi-version Shopping Guide, ensuring brand standards are met and all deal information is correct

Dallas, Texas

• Covered the comedy scene in the DFW area
• Interviewed and profiled comedians and promote and review shows
• Profiled local businesses

Dallas, Texas

• Covered the comedy scene in the DFW area
• Promoted local shows, interview and profile comedians and review shows

Dallas, Texas

• Read financial documents and internal communication for grammatical errors and adherence to Ernst & Young style
• Coordinated workflow, proofreading format and custom style with clients and project managers
• Claimed proofreading jobs from the national, online queues, creating my own workdays based on client deadlines and scope of projects

Carrollton, Texas

• Reviewed print and electronic copy for grammar, punctuation, readability, style and flow
• Ensured usability and functionality of electronic products
• Identified and fixed errors and potential problems in XML coding
• Perform tested procedures on publishing software and production tools
• Typeset and laid out new editorial content for new updates and to adhere to established format

Denton, Texas

• Created new copy for website and updated standing copy to make website navigation user-friendly
• Interviewed students and alumni and wrote subsequent feature stories, helping to promote the Mayborn
• Wrote promotional blurbs featuring our current and past students for the website and UNT newsletters
• Managed the Mayborn's Facebook and Twitter feeds, engaging with followers and promoting the school and events
• Organized speaker contact information and photographs related to the Mayborn Literary Nonfiction Conference, ensuring all was up to date and readily available
• Contacted speakers to request any information or photographs we need

Dallas, Texas

• Wrote entries and researched for Calendar and Numbers sections
• Outlined and summarized advanced copies of books for magazine features
• Fact checked all sections of the magazine

• Read government contracts and proposals for grammatical errors and made sure my edits were completed correctly
• Ensured that all terminology was consistent with government standards
• Examined all proposal graphics to ensure correct grammar, consistency of style, and all information and changes from the source graphic were included
• Cross-referenced multiple documents to guarantee weekly status reports were complete and correct
• Proofread all contracts, proposals, and graphics for both business locations
• Made hard and soft copy corrections to documents and graphics

• Read each catalog page for grammatical errors
• Verified that pages were correct per style requirements
• Checked that changes made to pages were per production’s and clients’ requests
• Guaranteed that multiple versions of each page displayed the correct pricing information

• Proofed documents in a timely manner, enabling clients’ to file on time with the SEC
• Ensured that all documents were stylized according to clients’ specifications
• Checked that changes made to documents were per clients’ requests
• Verified that both the paper version and online version of each document was correct per style requirements
• Guaranteed, through a final flip of each document, accuracy of the Table of Contents, logical flow of folios numbers, and correct style requirements

• Edited ad copy for weekly newspaper inserts and point-of-sale flyers
• Ensured that all market-specific advertising requirements were adhered to
• Reviewed ads, checking dates, pricing, headlines, spelling, grammar, copyrights, and logos
• Worked with Designers and Traffic to obtain missing information

Master'S Degree, Journalism - News Reporting And Writing

Activities and Societies: Kappa Tau Alpha - National Honor Society in Journalism and Mass Communication, Outstanding Journalism Graduate.

Bachelor'S Degree, Technical Writing

Centex Corporation – University of North Texas Technical Writing Challenge • Created, with my team, a unique solution to Centex.