Janessa Mast Email & Phone Number

Charleston, Sc, Us

Santa Barbara, California, United States

- Serve as the central Marketing and Design leader, working in partnership with business unit CEO, Real Estate Agents, and Property Managers as a key stakeholder in the planning of print and digital marketing- Develop a robust and scalable infrastructure that will allows both Property Management and Real Estate agents to expand and retain their customer base- Build and implement strategies with field marketing leaders to achieve overall company strategic priorities (e.g., technology adoption, scalable initiatives, marketing operations)- Develop tools, programs, and processes to drive company-wide efficiency, including speed and quality of service- Measure and report against KPIs to establish priorities, drive results, and determine mechanisms to improve results- Partner with the Business Operations & Strategy function on the creation, development, and execution of key future state strategies including: segmented agent services, design capacity planning, and home support- Ensure day-to-day, high priority regional issues are identified and resolved thoroughly, with a strong customer-service mindset- Work 1:1 with clients to create websites, listing presentations, postcards, and marketing material that is up to their satisfaction - Run all social media channels and report weekly KPI’s

- Oversaw the strategy and day-to-day management of Permission Granted, Luxury Branding, and Reignite Your Life with over 1000+ participants. This includes extensive knowledge on Kajabi, Facebook, Instagram, and Mailchimp.-Managed Facebook community for multiple programs - including customer service requests, engagement tactics, data analytics, course announcements, and program incentives. - Created ALL course content and managed the creation of content to support priorities while engaging participants on Kajabi and Facebook.- Served as a subject matter expert on community management and stay abreast of social media trends, rapidly changing technologies, online competitor presences, and ongoing community dialogue.- Consulted internal guidelines, online resources, and industry best practices to maintain a working knowledge of emerging trends. Utilized expertise to develop and execute the next growth strategy for digital marketing campaigns.- Partnered with various teams to ensure that our presence across the Social Media platforms supports key Permission Granted initiatives and are integrated with other consumer and social media initiatives.- Monitored participant conversations on Facebook and Kajabi and worked with the Customer Service team to manage responses in alignment with best practices and Sale strategy.- Created and led campaigns and personal social graphics for both Patty and Jack Canfield’s personal Instagram and Facebook accounts. Resulting in almost 60,000 content viewers and an organic increase of over 2,000 followers.- Established workflows for requesting, creating, editing, and publishing social media content and communications (including real time implementations)- Worked closely with PR and marketing teams on social marketing content plans and execution, including creative assets and text for social and branding communication.

Portland, Oregon Area

- Ran and managed Burncycle’s flagship studio and sister studio simultaneously downtown Portland. Working on the executive team to integrate schedule optimization, events, media coverage, and strategic changes to keep the studio flourishing. - Drove sales through advancing customer service policies, solidifying community partnerships, reevaluating allocation of budgets, and implementing new standards for best FOH practices.Increased studio revenue by $22,000 per month over the course of 12 months, hitting over 100% to goal for the year.- Cultivated local community business partnerships through developing programs and promotions to drive increase in brand awareness and client retention by 50% each month.- Led studio managers in developing FOH programs to prioritize high-level customer service and hospitality.- Managed 25+ employees on a daily basis through the process of hiring, onboarding, training, leading and maintaining positive staff relations.- Organized FOH scheduling, monitored studio staff hours and budget, and developed and analyzed reports for studio finances on a weekly basis.- Collaborated with C-suite executives as the client-facing advocate to make decisions regarding business strategy, marketing initiatives, and operational improvements.

Manhattan Beach, California, United States

- Planned, designed, developed and sent Facebook, email, blogging and other marketing campaigns and calendars to a varied client base.- Established workflows for requesting, creating, editing, and publishing social media content and communications (including real time implementations)- Managed social media campaigns including day to day activities through posting, writing, editorial, promotions with unique and fun engaging content.- Worked closely with PR and marketing teams on social marketing content plans and execution, including creative assets and text for social and branding communication.- Created engagement and retention strategies for current clients and executed accordingly.- Monitored social media channels to build a community of followers, handle support questions, and increase engagement.- Engaged with the online community and respond to comments and requests.- Monitored and optimized community engagement levels.

- Managed all post-sales activity through strong relationship building, product knowledge, planning and execution to achieve portfolio growth with managers at 5 locations.- Consulted executives, communications, marketing, and business development teams to increase market place efficiency and intelligence. - Conducted on-site meetings to provide strategic consultation and ensure full platform optimization.- Responsible for all client renewals and long-term contracts.- Lead on development, launch and sustainment of StretchLabs Instagram and Facebook platforms - Captured and created creative content across all five locations- Managed partnerships with social influencers to facilitate promotion of StretchLab brand- Contributed to daily editorial calendars, photography, copywriting, and customer service - Contributed to high level brainstorming sessions targeting campaign strategy and execution

Tanasbourne & Tigard

-Led and launched the first two studios ever in Oregon, with one of the highest engagement grand openings for the company.-Hired, trained and developed a team of 20+ health and wellness talents.-Brought in over 15 community partnerships that helped our company get to 100% to goal the first three months -Led community outreach events with a sales team that was rooted in intuitive sales talent for individualizing and selling style profiles that were aligned with the personality and lifestyle of the customer. -Performed all events and new market research.-Created and updated social media presence and engagement across our studio and instructors.-Full accountability for open-to-close financial, operational, and merchandising needs of the business.

Master Of Business Administration - Mba

Health & Human Wellness, Psychology