Janet Anthony Email and Phone Number

Responsible for assessing, creating and executing comprehensive sales training programs, evaluating training program effectiveness and leading continuous improvement.

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Designed sales compensation plans, sales performance metrics and recruited sales executives for independent labs in CA

• Led a multi-state team of highly specialized sales reps. in the genomic Urology space• Assisted with major reorganization and absorbed the Southeast and Midwest reps. within one month of hire• Provided extensive field coaching and established metrics, leading to overall increased productivity• Introduced contracting with CA IPA’s, AZ and TX Healthplans• Initiated proteomic correlation study with USC’s Keck School of Medicine• Worked with large institutions and physician groups, providing profitable billing models to accommodate needs

Expanded territory geographical footprint by 20% in one year. Received Sonic's Outstanding Leadership Award in first year. Negotiated IPA contract, adding 25,000 lives to division. Trained Sonic Healthcare USA regional sales trainers to upgrade sales through new sales training approaches.

As Organizational Development Director:Established and led the company's first national sales training initiative for over 50 sales reps. Created measurable metrics which improved sales performance. Enhanced utilization of CRM tool to enhance sales funnel reporting and forecasting analysis. Developed new initiative e-learning platform that enhanced sales reps.' skill set, leading to increased revenues. Created new hire orientation and onboarding for new sales reps. that helped reduce attrition and lessened ramp up time. As Sales Director:Successfully mentored and managed account executives in 5 states, 7 labs and 30 million in revenueAchieved significant growth (30%) for 2011 through coaching, creating performance standards and effective targeting/sales techniquesAdvanced region from being last of the 5 regions to #2, achieving annual quota in 5 months, based on budgeted growth for the year.Provided training in the field assisting reps. with clients and applying efficient territory management.

Initiated from inception a company-wide sales training function for Westcliff that included design, planning, development and evaluation of learning and performance improvement solutions. Contributed to overall improved performance of all sales reps by extensive coaching and mentoring in the field.

Developed and delivered training programs for clinical lab sales representatives which consisted of: lab testing, territory management, and professional selling skillsCollaborated with key marketing leadership to develop overall marketing/sales strategyManaged cross functional sales teams in the field

Negotiated and maintained 150+ managed care contractsLed merger/acquisition managed care team to successful purchaseDeveloped strategic marketing plans and created collateral materialsProvided extensive market research for optimal targeting

Designed training programs for sales, billing and client service personnel in the clinical lab industryJoint venture partnerships with hospitalsEditor and contributing writer for national company newsletter

Developed and delivered physician and administrative workshops including: patient service, communication skills, ICD 9 and CPT coding for maximum reimbursementAnalyzed operations and trained staff in efficient work flow methodologyDesigned an accounts receivable program for hospital billing departments leading to increased revenue