Janet Cassidy

Janet Cassidy Email and Phone Number

Communications Executive @ TechnoServe
arlington, virginia, united states
Janet Cassidy's Location
Columbus, Ohio, United States, United States
About Janet Cassidy

TL;DR. Four quick things about me:1) I've been lucky to work in a communications leadership role for a variety of emerging and established brands across several industries. Each opportunity - corporate, start ups, non-profits, retail, advocacy and others - have offered me a new perspective on markets, audiences, trends, management styles, and ways of working.2) I enjoy learning about and identifying what makes people tick. Knowing what's of value to the audience, and how they behave, drives strategy, plan development and content development. Connecting with people is powerful.3) While I've enjoyed success as a communications executive, some of my most rewarding experiences have been a result of my work as a mentor. Helping others grow and achieve their goals is pretty satisfying.4) Away from work you can find me reading, watching independent films, baking, practicing my budding mixology skills, judging culinary competitions and teaching preservation classes.

Janet Cassidy's Current Company Details
TechnoServe

Technoserve

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Communications Executive
arlington, virginia, united states
Website:
technoserve.org
Employees:
1710
Janet Cassidy Work Experience Details
  • Technoserve
    Strategic Global Communications Manager
    Technoserve May 2024 - Present
    Lead the communications team for Millers for Nutrition, a program of TechnoServe that brings together a coalition of food fortification stakeholders dedicated to helping millers in eight countries across Africa and Asia fortify staple foods and increase nutrition among national populations. Coordinate with a range of stakeholders including the program team, global strategic fortification partners, and project investor, the Gates Foundation. Create strategies to increase program brand… Show more Lead the communications team for Millers for Nutrition, a program of TechnoServe that brings together a coalition of food fortification stakeholders dedicated to helping millers in eight countries across Africa and Asia fortify staple foods and increase nutrition among national populations. Coordinate with a range of stakeholders including the program team, global strategic fortification partners, and project investor, the Gates Foundation. Create strategies to increase program brand awareness, recognize and celebrate millers and increase partner visibility. Manage and coach remote staff in Nigeria, Kenya and India. Develop communications plans, oversee communication platforms, establish and maintain global media relations and build processes, procedures and workstreams. Show less
  • Cassidy Consulting
    Marketing Communication Strategist
    Cassidy Consulting Sep 2013 - May 2024
    Provided marketing and communication consultation, strategy and leadership to a variety of emerging and established brands. Coached leaders and teams, built relationships, managed projects, established processes and procedures, and developed communication plans. Drove traffic and increased loyalty through community development, enhanced customer experiences and engaging content.• Rural Investment to Protect our Environment (RIPE) - Developed communication strategies for this… Show more Provided marketing and communication consultation, strategy and leadership to a variety of emerging and established brands. Coached leaders and teams, built relationships, managed projects, established processes and procedures, and developed communication plans. Drove traffic and increased loyalty through community development, enhanced customer experiences and engaging content.• Rural Investment to Protect our Environment (RIPE) - Developed communication strategies for this organization working to advance federal climate policy supporting agricultural producers. Created state and national mar-com plans utilizing traditional and electronic engagement tactics to reach grasstop leaders and grassroot constituents of agricultural trade organizations, legislators, and other stakeholders. Created messaging and content, coached staff and volunteer leaders, and managed RIPE brand. Established processes, procedures, and communication vehicles. Led the creation of communication assets including messaging, creative, videos and other content to effectively tell the RIPE story and activate stakeholders.• Cardinal Health - Created internal communications to support a variety of initiatives, including leadership communications, change initiatives, and national conferences. Crafted change management communications to inspire employee buy-in and drive engagement. Introduced creative content into annual meetings which reduced cost, produced high praise from attendees and generated a new approach for recognition.• Maamos Kitchen - Created integrated marketing communication strategies for this start-up focused on scratch-made takeout meals and meal kits. Developed and implemented tactics to drive traffic and educate customers on how to use the service. Grew social media fan base to 2500 in the first year.• Our Ohio Magazine - Directed food shoots for this lifestyle magazine with a circulation of 214,000 readers. Created photo content and managed food photographer and stylist. Show less
  • Ohio Farm Bureau Federation
    Sr. Director, Marketing Communications
    Ohio Farm Bureau Federation Aug 2009 - Sep 2013
    Columbus, Ohio
    Led marketing team in developing communication strategies for this lobbying organization with 214,000 members. Developed and managed change initiatives and successfully influenced executives, field and office staff, and volunteer leadership. Developed corporate relationships, built strategic plans and managed Farm Bureau brands.• Established Our Ohio Cultivators, a community of Farm Bureau members who led initiatives to increase engagement among non-farmer members. Created content… Show more Led marketing team in developing communication strategies for this lobbying organization with 214,000 members. Developed and managed change initiatives and successfully influenced executives, field and office staff, and volunteer leadership. Developed corporate relationships, built strategic plans and managed Farm Bureau brands.• Established Our Ohio Cultivators, a community of Farm Bureau members who led initiatives to increase engagement among non-farmer members. Created content inclusive of food, recipes, gardening and other lifestyle topics.• Created Bringing It to the Table, a forum designed to increase conversation and collaboration among members of Ohio’s food chain. Convened farmers, processors, retailers, grocers, restaurateurs and consumers to identify challenges, find solutions and work towards change.• Initiated and grew relationships with business partners including Nationwide Insurance, Bob Evans Farms, Inc., Velvet Ice Cream and Longaberger to create a member benefit and co-branded products. Show less
  • Ohio Farm Bureau Federation
    Director, Membership Marketing
    Ohio Farm Bureau Federation Apr 2007 - Jul 2009
    Columbus, Oh
    Led marketing team in membership recruitment and retention efforts. Built strategic plans, developed annual ad campaign and purchased media. Fostered partner relationships and supported county marketing efforts. Developed trainings for field staff and volunteer leaders.
  • Cassidy Consulting
    Marketing & Communications Executive
    Cassidy Consulting 2000 - 2007
    Sunbury, Oh
    Developed strategic marketing plans, defined media and public relations programs, and created effective campaign collateral. Clients included North Market Development Authority, The Brewery District and The Ohio State Fair.
  • North Market Development Authority
    Director Of Marketing
    North Market Development Authority 1997 - 2000
    Columbus, Oh
    Cultivated media relations and developed public relations and advertising campaigns for this historic public food market with over 30 vendors.

Janet Cassidy Education Details

  • The Ohio State University
    The Ohio State University
    Communications

Frequently Asked Questions about Janet Cassidy

What company does Janet Cassidy work for?

Janet Cassidy works for Technoserve

What is Janet Cassidy's role at the current company?

Janet Cassidy's current role is Communications Executive.

What schools did Janet Cassidy attend?

Janet Cassidy attended The Ohio State University.

Who are Janet Cassidy's colleagues?

Janet Cassidy's colleagues are Eyakem Negussie, Fitsum Girma Melka, Alimas Hakizimana, Sebastián Corvalán Basulto, Omar Rodriguez Torres, Corina Marion Jordan, Yisah Lasisi.

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