Janet Cunningham Email & Phone Number

Wokingham

Responsible for the development, implementation, management and measurement of integrated marketing campaigns for the commercial brands Remeha and Packaged Plant Solutions.►Developing fully integrated marketing plans utilising market and research data►Managing marketing campaigns in line with commercial and brand strategies to drive lead generation, awareness and support business goals utilising a range of channels►New product launch campaigns for commercial channels to… Show more Responsible for the development, implementation, management and measurement of integrated marketing campaigns for the commercial brands Remeha and Packaged Plant Solutions.►Developing fully integrated marketing plans utilising market and research data►Managing marketing campaigns in line with commercial and brand strategies to drive lead generation, awareness and support business goals utilising a range of channels►New product launch campaigns for commercial channels to support revenue growth and lead generation►Managing digital marketing suite►Increasing reach and coverage utilising media, case studies, press releases, features and social media►Event management and execution including award entry and sponsorshipAchievements:✔Developed and launched a major campaign to position boiler warranties within 6 weeks✔Managed a new product launch campaign for premier commercial brand resulting in increased MQLs, awareness and reach. Goal completions increased overall by 815 in 5 months and website traffic by 52% YOY versus legacy range✔Delivered several exhibitions within consecutive weeks, one within an extremely tight deadline of 2 1/2 weeks. Ensured CPD accreditation obtained and promoted. CPD achieved 93% attendance. Post show event recommendations adopted by Executive✔Managed a promotion to support year end sales conversions resulting in c. £250k of orders Show less

Basingstoke, Hampshire, United Kingdom

►Responsible for the development of all EMEA marketing and internal communications as a member of the leadership team. Personally leading the transformation of the EMEA marketing communications (MarCom) and associated resources in line with business growth strategies►Leading the relationships with senior stakeholders within Commercial, Business Unit and functional areas to ensure effective communications, engagement and alignment of employees. Managing programs of translations… Show more ►Responsible for the development of all EMEA marketing and internal communications as a member of the leadership team. Personally leading the transformation of the EMEA marketing communications (MarCom) and associated resources in line with business growth strategies►Leading the relationships with senior stakeholders within Commercial, Business Unit and functional areas to ensure effective communications, engagement and alignment of employees. Managing programs of translations, fulfilment, print, content and tools to drive efficiencies and increased operational performance►Accountable for strategic planning, budget creation, and forecasting of P&L (revenues of $500m) for the LPG EMEA team, implementing new processes, organisational restructuring and resource upskilling, and leading campaign development and execution to drive sales, communications and brand imageAchievements✔Amalgamated, restructured and retrained European teams into an EMEA MarCom team to focus resources, align key skills and improve overall performance/productivity ✔Improved business collaboration, strategy and communication across global multidisciplinary teams and standardised planning, forecasting and measurement to enhance performance reporting✔Rolled out a unified European campaign management & planning process including tools & training to provide improved campaign visibility, fiscal control, best practice and ROI using SFDC✔Increased EMEA contact database growth by 28% in 9 months through focused opt in campaigns and initiatives to enable effective customer communications, engagement and support business growth✔Drove an increase in marketing qualified leads by 42% through effective regionalisation of global programs and significantly improved digital marketing initiatives✔Improved internal communications and information accessibility through effective leadership of a team to create, launch and manage EMEA intranet site content and functionality and centralised repositories Show less

► Integral role in the strategic direction of all marketing and communication for a new business unit with revenues of £80m, accountable for the planning, control and management of a £750k pa marketing budget, led the development and delivery of marketing/internal communications and strategic level branding, designed and produced a promotional material suite to aid lead generation/support sales force activities►Increased market interest/exposure and changed customer perception through… Show more ► Integral role in the strategic direction of all marketing and communication for a new business unit with revenues of £80m, accountable for the planning, control and management of a £750k pa marketing budget, led the development and delivery of marketing/internal communications and strategic level branding, designed and produced a promotional material suite to aid lead generation/support sales force activities►Increased market interest/exposure and changed customer perception through technical translation workshops, an integrated communication plan and enhanced relations with major publications, collated market intelligence to support technical business growth initiatives focusing on commercially viable market entry and product strategies to successfully reposition the business►Championed proposition development across the maritime business, transforming marketing collateral to target commercial and public sectors with a cohesive message, resulting in increased leads in Siebel Show less

► Responsible for delivering marketing and internal communications projects to promote Information Technology Consultancy Services to Defence, Environment and Public Sector markets., developed and successfully rolled out the new “Consulting Business” brand ensuring all stakeholders educated and delivered adherence to corporate identity► Organised an international conference of 300+ delegates which achieved profit and audience targets, championed proposition development resulting in… Show more ► Responsible for delivering marketing and internal communications projects to promote Information Technology Consultancy Services to Defence, Environment and Public Sector markets., developed and successfully rolled out the new “Consulting Business” brand ensuring all stakeholders educated and delivered adherence to corporate identity► Organised an international conference of 300+ delegates which achieved profit and audience targets, championed proposition development resulting in clearly defined propositions, benefit led marketing material, target definition, product positioning and strategy► Delivered a major custom build exhibition stand involving design, production, multi-media development & corporate hospitality. The event achieved all objectives, chaired a staff communications forum to obtain staff buy in to establish effective channels for feedback and implemented measurement criteria, improving business and staff communication Show less

► Driving portfolio growth for clients in Transport, Healthcare, Finance & Human Sciences sectors, managed the design, production and delivery of an international stand involving 10 companies, successfully increasing the profile of DERA within the target market, both in the UK and abroad►Rebranded DERA’s Transport & Healthcare services and products, creating market identifiers and marketing collateral