Developed and managed the employee performance appraisal process and implemented talent retention strategies.Managed all aspects of employment, including recruitment, compensation, benefits, and labor relations. Implemented consistent HR procedures and policies across the companyAdvised leadership on legal and HR compliance regulations, including wage and hour, overtime, and sexual harassment. Working with payroll company ensure that employees are paid accurately and on time. Managing employee benefit programs, including health insurance, retirement plan and vacation policies.

Generate B2B leads targeting consumer electronics segment including follow-up and ROI trackingImplement pharmaceutical marketing campaign and promoting for Chinese consumers in the USAIdentify segment specific audience by demographics, behaviors, communication platform and size Track purchase volume and increase in sales by brand including campaign impact analysisAnalyze online and offline promotional platform capabilities and relevanceDevelop communication strategy and execution plan

Spring Fair is the biggest fund raising event for International School of Beijing which has over 1800 students from K3-12. The event targets local and multinational corporations providing services to the expatriate community.  I was in charge of corporate sponsorships including soliciting donations and follow-up through receipt of committed funds.  Raised  RMB1.07M (USD 165K) on a one day event not including personal donations, Improved year to year donations by over 15%.     • Interacted with over 30 existing and new corporate sponsors and 20 services vendors • Lead in-house designer on content, design, and layout of event flyers, banners, t-shirts etc. • Coordinated and supported sponsor activity and booth set-up  • Created and conducted post event survey for top level corporate sponsors

Supported SFV group to implement marketing strategies and executed marketing communications programs by working with public relations and product marketing group on content development, seminars, literature, and trade shows.
Planned and implemented a technical seminar series consisting of five different technical tracks in six locations nationwide.Created, designed, and administered web survey for a new product. Conducted analysis of survey results benefiting product marketing group for future product development.

Worked with VP of SFV Product Marketing and developed marketing strategic framework at multiple levels, defined a marketing program plan, which met strategic goals of the group, drove overall SFV Marcom initiatives aligned with group strategic goals.
Improved/optimized processes (process mapping, eliminating unnecessary touch-points, evaluating direct result of event, etc.).Interfaced with other Cadence product groups on synergistic opportunities and aligned activities with SFV objectives.Managed Marketing Program Manager. Responsible for performance reviews.

Defined Computing GMS marketing communications objectives, strategy, standards, and tone and developed annual MarCom plan, managed strategic communications within the GMS team, appropriate Business Units/Business Lines and regional groups including Europe, North America, Japan, and Asia Pacific.
Drew upon internal and external resources to ensure corporate-wide and market-segment specific goals were achieved and plan was executed.Maximized efficiency of communications to ensure cost-effective and efficient implementation of business objectives.Interacted with appropriate senior management on issues and opportunities that impacted the Product Division and GMS Worldwide.

Execution the marketing communications plan by working with public relations and direct marketing groups on content development, seminars, and trade shows. Developed and executed the strategic marketing plan to include main objectives, budget issues, program partners, and progress towards expected results.
Conducted regular SMB events such as quarterly road shows and product promotion (total of 73 cities during FY99 with average attendance of 200 end users per city).Implemented new product launches and joint marketed events with distributors, such as Cisco University, partner training, and end user seminars. Planned and executed the channel development events such as quarterly Channel Recruitment and the Cisco Rewards Program.

Created and maintained the Customer Education Center homepage and PSO external homepage. Developed, justified, and executed marketing programs.
Planned and scheduled, and implemented field sales promotion programsIncreased market awareness of HP professional services by article and media advertisement.