Janet Farrell

Janet Farrell Email and Phone Number

Sr. Brand Manager, US & Canada Consumer Marketing, Play-Doh @ Hasbro
Janet Farrell's Location
Rehoboth, Massachusetts, United States, United States
Janet Farrell's Contact Details

Janet Farrell personal email

About Janet Farrell

Janet Farrell is a Sr. Brand Manager, US & Canada Consumer Marketing, Play-Doh at Hasbro. She possess expertise in integrated marketing, media planning, advertising, marketing communications, media buying and 28 more skills. Colleagues describe her as "Janet is one of those media people that sales people really like working with. She's smart and fair and takes the time to really listen so that she can do the best possible job for her clients. She is a true professional who is always looking for new and innovative ways to use media.", "Janet was an awesome supervisor when I was interning at Mullen. She was very patient and hardworking. I learned so many things about advertising agencies and especially about media planning from her. Even though English is not my first language and it was my first time interning in the media department, Janet spared a lot of her time answering my questions and offering suggestions for my project. I admire her for her passion about advertising and her determination to always achieve the best!", and "Janet is probably one of the nicest people I have ever met; her kind personality is infectious. But it is her knowledge of all things media as well has her ability to forge meaningful relationships with her clients that makes her a true asset to any team. She is strategic and thoughtful when it comes to media planning and works extremely well under pressure. Her peers look forward to working with her and learning from her and her supervisors know she will ALWAYS deliver. She is one of the best!"

Janet Farrell's Current Company Details
Hasbro

Hasbro

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Sr. Brand Manager, US & Canada Consumer Marketing, Play-Doh
Janet Farrell Work Experience Details
  • Hasbro
    Senior Brand Manager, Us & Canada Consumer Marketing, Play-Doh
    Hasbro Sep 2024 - Present
    Pawtucket, Ri, Us
  • Hasbro
    Sr. Brand Manager, Us Consumer Marketing - Nerf
    Hasbro Apr 2023 - Sep 2024
    Pawtucket, Ri, Us
  • Rdw Group
    Director Of Digital Services
    Rdw Group Sep 2019 - Apr 2023
    Providence, Ri, Us
    RDW Group is a marketing and PR agency on a mission to create positive change for our clients (and for you, perhaps?). We’re smart, creative, and uncommonly collaborative people who care deeply about what we do, and about what our clients do. We’ve been told we’re fun to work with, but we’ll leave that up to you to decide. As Director of Digital Services, my team and I create positive change through the power of social influence, innovative digital strategies, and insight-driven reporting and analytics. I help clients build meaningful and lasting connections, generate leads, foster relationships, and turn customers into brand advocates.
  • Brown University School Of Professional Studies
    Assistant Director Of Marketing
    Brown University School Of Professional Studies Nov 2014 - Jul 2019
    Providence, Rhode Island, Us
    Responsible for leadership, development and execution of marketing and growth strategies for new and existing Executive and Professional programs at the Brown University School of Professional Studies (SPS). Oversaw planning, scheduling and budgeting for all marketing activities. Managed marketing and advising teams, ensuring the delivery of effective outbound communication, including advertising, event and conversion activities, CRM and lead management communications processess, and other outreach activities. Oversaw tracking and reporting of inbound response and inquiry journey data, lead management, program/recruitment success metrics, and other key marketing statistics. Handled day-to-day management of all external partner/agency relationships, and work alongside senior management internally to support strategic planning, growth, and development.
  • Brown University School Of Professional Studies
    Marketing Manager
    Brown University School Of Professional Studies Jul 2012 - Nov 2014
    Providence, Rhode Island, Us
    Focus: Professional & Executive EducationWorked extensively with program leadership to successfully build awareness and launch Brown University's first executive masters degree program: The Executive Master of Healthcare Leadership. Involvement has included program branding, creation of marketing collateral and communications, website maintenance, planning, buying, execution and day-to-day management of all media efforts, budget management, and the institution of regular analytics reporting to monitor and ensure effective and efficient use of marketing spend. In addition, I also help to oversee and manage the CRM communication process from initial prospect outreach through application start.
  • Mediahub Worldwide
    Media Supervisor
    Mediahub Worldwide May 2011 - Apr 2012
    New York, Ny, Us
    - Provided strategic planning and oversight of local and national media plans for clients including Foxwoods Resort & Casino, iRobot and Emblem Health - Maintained day-to-day client relationships and provided account maintenance and support for all things media - Managed and ensured successful execution of all offline media plan elements from implementation to campaign completion - Pushed for innovative thinking and creative use of traditional media placements to help clients break through the clutter - Strong experience presenting and selling-in strategic media plan recommendations to senior-level clients - Supervised, trained and mentored multiple junior-level media department team members
  • Mediahub Worldwide
    Senior Media Planner
    Mediahub Worldwide Feb 2010 - May 2011
    New York, Ny, Us
    - Planned advertising for local and national clients including Match.com, Timberland PRO, Victorinox Swiss Army and Planet Fitness - Provided strategic support and coordination of all offline media elements across multiple campaigns and channels - Evaluated media opportunities in accordance with client’s marketing goals and objectives - Analyzed and presented competitive reports quarterly - Handled media budgets of up to $40MM with utmost accuracy - Trained and mentored multiple Assistant Media Planners
  • Mullen
    Media Planner
    Mullen Jun 2008 - Feb 2010
    Boston, Los Angeles And New York, Us
    - Planned national advertising for MassMutual Financial Group, including both consumer and trade media efforts - Leveraged syndicated research tools to understand target audiences’ media habits and general lifestyle - Planned, negotiated and implemented media plans across multiple channels including cable TV, magazines and newspapers - Handled media budgets of up to $30MM with utmost accuracy, including managing media flowcharts, invoicing and billing forecasts
  • Mullen
    Assistant Media Planner
    Mullen Sep 2007 - Jun 2008
    Boston, Los Angeles And New York, Us
  • American Association Of Advertising Agencies
    Iaas 2008 Graduate
    American Association Of Advertising Agencies Jan 2008 - May 2008
    New York, Ny, Us
    Elected by senior management at Mullen to take part in 2008 IAAS programWorked with five individuals from different Boston advertising agencies in a new biz pitch scenarioCreated a multi-channel, integrated marketing program for Narragansett BeerCampaign was "awarded the business" by the Narragansett Beer client

Janet Farrell Skills

Integrated Marketing Media Planning Advertising Marketing Communications Media Buying Digital Marketing Leadership Social Media Marketing Marketing Strategy Account Management Research Competitive Analysis Negotiation Integrated Marketing Communications Planning Brand Development Team Leadership Email Marketing Crm Communications Targeted Advertising Data Analysis Budget Management Budgeting Customer Relationship Management Project Management Analytics Strategic Planning Reporting And Analysis Integrated Multi Channel Marketing Communications Planning Lead Management Cross Team Collaboration Media Strategy Multi Channel Marketing

Janet Farrell Education Details

  • University Of Rhode Island College Of Arts And Sciences
    University Of Rhode Island College Of Arts And Sciences
    Communication Studies

Frequently Asked Questions about Janet Farrell

What company does Janet Farrell work for?

Janet Farrell works for Hasbro

What is Janet Farrell's role at the current company?

Janet Farrell's current role is Sr. Brand Manager, US & Canada Consumer Marketing, Play-Doh.

What is Janet Farrell's email address?

Janet Farrell's email address is jf****@****oup.com

What schools did Janet Farrell attend?

Janet Farrell attended University Of Rhode Island College Of Arts And Sciences.

What skills is Janet Farrell known for?

Janet Farrell has skills like Integrated Marketing, Media Planning, Advertising, Marketing Communications, Media Buying, Digital Marketing, Leadership, Social Media Marketing, Marketing Strategy, Account Management, Research, Competitive Analysis.

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