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I'm passionate about creating the stellar, original and memorable: digital content, video storytelling, marketing campaigns and magazine editorial. I've also been fortunate during a long and varied journalism career to do everything from chase ambulances as a cop reporter to cover the catwalks of NYC and L.A. as a fashion editor. For the latter, I was honored with five national awards.During an editor stint in D.C., I took night classes at Northern Virginia Security Academy -- in everything from law to surveillance to firearms -- and graduated near the top of my class. That lead to balancing my magazine work with a part-time gig as a private investigator, helping break cases with my (late) detective husband in the D.C. area, NYC, and in Puerto Rico. I also handled all marketing and media relations for the investigative company. One of the reasons for the private-eye time: research for a book that I've co-written/edited.I guess you could say that I'm driven by curiosity, what makes people tick, their idiosyncrasies and what we can learn from their experiences. My background is eclectic, but it all makes sense to me. Everyone has a story. I enjoy unraveling those pieces.Below are excerpts from my resume. I'm happy to provide a complete version; my e-mail address is janetgibson369@gmail.com.
Planet Janet Media & Marketing
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Business OwnerPlanet Janet Media & Marketing Jul 2010 - PresentRaleigh-Durham, North Carolina Area"Everything written."- Editorial- Professional bios- Website content- Advertising / marketing copy - Social media- Video scripts (& concepts)- Story obituariesTook business full-time on June 28, 2019.Clients include: Fayetteville State University, Coldwell Banker Advantage, Lorraine Jordan & Carolina Road, and many others (love my clients!).Published in national and regional magazines: Romantic Country, For Pets' Sake, CityView, FS&U & Bronco Pride mags (editor and writer), and The Fayetteville (N.C.) Observer.
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Director Of Marketing And CommunicationsArts Council Of Fayetteville/Cumberland County Jan 2018 - Jun 2019Fayetteville, North Carolina Area- Worked closely with graphic designer and marketing specialist to provide marketing support for the cultural community and various divisions within the Arts Council, including development, membership, grants, Artists In Schools, exhibitions and public art.- Marketing lead for the International Folk Festival and A Dickens Holiday.- Generated press releases and nurtured extensive relationships with the media to garner significant editorial coverage and publicity.- Negotiated media buys or trades, including print, TV, radio, digital and outdoor.- Created content for social media platforms and website.- Oversaw events marketing, including 4th Fridays and Chamber-related events.- Made regular radio appearances to promote Arts Council events.
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Vice President Of Sales And MarketingMinc Interiors Furniture & Design Jan 2016 - Jan 2018North Carolina- Responsible for recruiting, interviewing, hiring and coaching sales team with goals to grow company culture and revenues.- Internal and external communications, including media relations and social media.- Organized and facilitated training sessions for sales and design teams. As part of strategy, instituted "Wednesday Wisdom" sessions, bringing in various industry representatives.- Relationship building with interior-design clients, including those in the government/military, corporate, education, healthcare, hospitality and residential.- Tag-teamed with CEO to bring in new clients, including an anti-terrorism training school, a high-profile law firm, an entertainment company, a technology franchise, and a preschool.- Team lead for The Minc Party and Summer In The City, which attracted large crowds and media coverage. Coordinated with chefs, musicians, business owners, and security officers.
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Vice President Of Marketing / Chief StorytellerStrother Ventures Ii And Breezewood Productions Aug 2009 - Jan 2016Strother Ventures II included multiple real estate offices in North Carolina, a new homes division and property management company. CEO's sister company, Breezewood Productions, focused on video storytelling and digital communications for clients in Nashville, Tenn., and N.C.- Content creator: marketing, websites, social media, videos.- Coach: Teach classes on marketing and social media to real estate agents. - Public relations: Nurtured extensive media sources in-print, online, TV and radio to secure $200,000 worth of free publicity in first three years.- Media buyer: Experience in buying TV, radio, online, print, outdoor.- Campaigns and concepts: The Marketing Minute, a radio spot featuring CEO. Producer of Open Door, a YouTube series. - Events organizer: Making Strikes For MDA I and II, bowling and pool tourneys that raised $20,000 to send 24 children to camp; and two walks/dances that raised $20,000 for cancer patients.- Negotiator: Spearheaded the No. 1 company event, including negotiating costs and trade opportunities, technical details, script writing/development and media coverage.- Partnerships: Regional hockey and baseball teams. Resulted in increased name recognition and business leads. Also: two regional theaters and a symphony orchestra.- Voice-Overs/Scriptwriter: For Breezewood Productions.- Publicist: For a country music artist. - Columnist: Real estate writer for monthly Women's View Magazine (2009 to 2012).
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Magazines Editor/Marketing Director And Advertising CopywriterFayetteville Publishing Company Oct 2003 - Aug 2009- Founding Editor of NEXT!, an award-winning monthly magazine.- Editor for 910Pets.com quarterly magazine.- Marketing Director for 2 1/2 years.- Writing/editing for weekly Real Estate Marketplace Magazine.- International award winner for newspaper classified marketing campaign.
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Founder/Publisher/EditorInparadise Media Group, Llc, Sarasota, Fla. Mar 2002 - Aug 2003- Wrote business plan and secured investors for a group of upscale lifestyle magazines, including InParadise, Weddings InParadise and Newcomers Guide InParadise.- Tripled ad revenues and achieved profitability by the sixth issue.- Coordinated all editing, marketing, promotions and special events, including sponsorships with the Sarasota Film Festival and the Sarasota Reading Festival.- Made several television appearances to promote InParadise.
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Editor, Style And Gulf Coast Welcome MagazinesSarasota Herald-Tribune Jan 1997 - Mar 2002- Helped grow Style, an award-winning lifestyle magazine, from 48 to 128 pages, and from eight to nine to 12 times annually.- Supervised up to 40 contract freelancers, including writers, photographers, stylists and artists.- Edited and wrote for annual Gulf Coast Welcome magazine.- Fill-in for real estate editor.
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Associate EditorWhere Magazine, Washington, D.C. Mar 1992 - Jun 1994- Beats included restaurants, shopping and nightlife in Washington, D.C., and suburban Northern Virginia and Maryland.- Worked closely with Art Director in developing eye-catching layouts.(Publication is part of international network of magazines for travelers.)
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Fashion Editor/Features WriterThe News & Observer, Raleigh, N.C. Jan 1989 - Mar 1992- Coordinated, styled and wrote newspaper's fashion and bridal sections.- Covered New York designer collections, as well as fashion events in Los Angeles and Atlanta.- Contributed feature stories, specializing in celebrity interviews.
Janet Gibson Skills
Janet Gibson Education Details
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Journalism, With Concentration In Theatre And Speech
Frequently Asked Questions about Janet Gibson
What company does Janet Gibson work for?
Janet Gibson works for Planet Janet Media & Marketing
What is Janet Gibson's role at the current company?
Janet Gibson's current role is Business Owner at Planet Janet Media & Marketing.
What is Janet Gibson's email address?
Janet Gibson's email address is gi****@****ail.com
What is Janet Gibson's direct phone number?
Janet Gibson's direct phone number is +191081*****
What schools did Janet Gibson attend?
Janet Gibson attended University Of South Carolina.
What skills is Janet Gibson known for?
Janet Gibson has skills like Landing Pages, Social Media, Public Relations, Blogging, Social Media Marketing, Online Marketing, News Writing, Event Management, Indesign, Publicity, Sales, Negotiation.
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