Redesigned product description pages on the website to create a seamless user experience, integrating creative elements from our marketing campaigns. Results have been evident in our analytics, with increased user engagement and scroll depth.Spearheaded extensive redesigns of content since our launch last summer. We have remained a reliable resource for CPA Evolution updates with impressive engagement statistics, including over 20,000 page views, 7,100+ blog article clicks, and 5,200+ PDF downloads, Developed strategies to leverage these PDFs for lead generation and led the successful launch of an e-book that consolidates this content in one place. Developed design system, assets, and templates including Figma ux library, Adobe creative libraries, Frontify guidelines and media libraries, which resulted in significant efficiencies in creating new collateral, landing pages, and creative assets for sales and marketing initiatives.Art direction and creation for external-facing content, spanning video and motion graphics, digital advertising, social media, emails, print collateral, and more, helping to make the accounting profession visually captivating and interesting.

Led the rebranding effort for our flagship product, the ServSafe Manager Online course, which involved integrating user research findings, implementing a new design system and templates, and ensuring ADA compliance.Spearheaded the implementation of new production workflows, as a result, our team was able to produce illustrations and animations more efficiently, with fewer revisions and a faster turnaround time. This has not only reduced stress but also fostered alignment towards shared goals.Built ADA compliant wireframes, and templates for digital products. New products built with these wireframes can now be introduced to the collegiate market.

Built and launched branded websites and digital assets for multiple yearly conventions including registration flows, and special launch announcements.Created documentation for user journeys across complex third party platforms to our registration page. Helped align team members to shared goals for attendee acquisition.Redesign & art direction for Exhibit Guide creating a contemporary magazine style layout and digital component. Redesign created over $100k of new revenue from advertising and sponsorship opportunities.Elevated google analytics so that the team could get a better read on new registration rates from multi-channel marketing efforts.Managed third-party vendors for print, website development, digital solutions, and media production including budget management.

Performed diagnostics on client provided artwork insuring print accuracy, application of in-house created templates.Created site specific environmental signage, worked with production team to insure artwork setup correctly for optimal client experience.

Coordinated in-coming projects and distributed workload through a team of five designers to complete projects within tight deadlines.Coached & focused team member’s unique strengths to project needs, troubleshooting files and implementing best practices.Production and creation of retail signage for national and local brands. Including adhering to brand guidelines, dieline creation, and heavy photoshop retouching.

Developed project branding for large scale engineering projects. Used branded profiles to help elevate and showcase the firm’s work in proposals.Photographed and documented projects, through all stages of development for the use in branded profiles. Included build and integration of media library.Managed redesigns of corporate websites, in-house redesigns focused on information architecture. Hired outside agencies to produce and execute redesign. Continued content updates aligned to marketing strategy.Intranet redesign which offered easy access of corporate information to employees as well as a user- friendly layout. Enabled better communication between all departments.