Corporate Event Management
CurrentManage all aspects of corporate events, incentive trips, sponsorships and local, regional and national trade shows with an annual budget of nearly $1 million. Event management skills include planning, budgeting, marketing, site selection and inspection, contract negotiations, logistics and program content.• Plan and successfully execute FTD’s annual National Sales Meeting for 80-100 people to include all coordination with DMC and hotel, management of speakers, and onsite supervision of the entire event.• Assist in the planning and managing of FTD’s annual participation in the Tournament of Roses festivities, which has included a float in the Rose Parade with media opportunities, corporate sponsorship, and a five-day trip for 40 people.• Produced FTD World Cup 2019, an international floral design competition with competitors from 23 countries. Successful execution encompassed management of every aspect of the event including budgeting, sponsorships, international logistics and customs, competition tasks, competitor guidebook, volunteers, vendor negotiations, competitor correspondence and F&B, jury and technical committee, ticket sales and an integrated marketing and promotional campaign.• Created FTD America’s Cup, a national floral design competition, that includes coordination of competitor selection process, competition tasks, promotions and onsite execution.• Organized and effectively managed FTD’s annual Top Partner incentive trip, which included creating and managing the event website through Cvent, attendee registration, hospitality, coordination of all meals and activities, oversight of international shipments and onsite management of the entire event.• Implemented and managed all registration for the FTD International Convention, which included pre-registration and planning, onsite management, post-event follow-up, and billing for nearly 2,500 attendees.• Develop, market and implement a robust schedule of education programs.