Janet Lee Email & Phone Number

• Oversee all the McDonald’s App customer engagement programmes and UI enhancements. Commit to ongoing performance optimisation to achieve business KPIs.• CRM journey design and implement campaigns to drive member retention and reactivation.• Lead the CRM automation project with offer personalisation capability to drive marketing efficiency and performance optimisationAchievements: see uploaded CV document

Hong Kong Sar

• Design and implement marketing and remarketing targeting strategy to maximise campaign ROI, engagement rate and lead conversion rate.• Design Tableau performance dashboards

Thailand, Japan

Responsible for F&B, Hospitality business development & operations in JapanPrimary Target Markets: ANZ, Hong Kong, Singapore, Thailand | Work Location: Thailand and JapanKey Responsibilities:• Formulate omni-channel marketing & CRM strategies based on business goals & data insights• Implement CRM campaigns through Pardot automation tool• Manage and optimise omni-channel campaigns performance (SEM, SEO, Facebook, Instagram, EDM, prints, affiliates, OTA)• Optimise website lead form design using UI, UX and A/B testing methodologies• Content planning & managementAchievements: see uploaded CV document

Singapore

Key responsibilities:• Formulate CRM strategy and implement automatic lifecycle campaigns using Marketo marketing cloud• Manages leads generation programmatic campaigns using ExactTarget• Optimise online customer journey based on A/B tests• Responsible for department (SG division) budget and revenueAchievements: see uploaded CV document

Sydney, Hong Kong And Bangkok

Key Responsibilities:• Set up, lead and manage EDM campaign and marketing operation teams, using ExactTarget.• Responsible for SME in omni-channel marketing (DM, EDM & SMS)• Recruit, develop and grow team members mainly sitting in Bangkok and working closely with teams in Australia, New Zealand and Nanjing ChinaAchievements: see uploaded CV document

Hong Kong

Key responsibilities:• End-to-end above-the-line and below-the-line campaigns execution• Manage client relationships and coordinate with key campaign stakeholders• New business pitching• Conduct marketing field research and data analysis• Prepare weekly and quarterly competitive analysis

Hong Kong

Key responsibilities:• End-to-end below-the-line campaigns execution • Manage client relationships and coordinate with key campaign stakeholders • Coordinate with internal teams to deliver campaigns on time and at the best quality

Digital Marketing Strategies: Data, Automation, Ai & Analytics

Digital Marketing (Short Course), Marketing

Bachelor Of Arts - Ba, Marketing & Public Relations