Janet Maina

Janet Maina Email and Phone Number

Digital Marketing | Social Media Management | Content Marketing | Email Marketing | SEO | Analytics @ Saruni Basecamp
Janet Maina's Location
Nairobi, Nairobi County, Kenya, Kenya
About Janet Maina

With 10 years of experience in digital marketing, I specialize in driving growth through strategic content marketing, social media management, PPC, SEO, and analytics. I've spent 8 of those years in the travel industry, shaping digital marketing strategies that boost engagement and generate leads. Currently working at Saruni Basecamp as a Digital Marketing Associate, I manage social media campaigns, email marketing, and analytics to improve performance across all digital channels.Experience:Digital Marketing Associate | Saruni Basecamp (2022 – Present)Manage social media marketing, email campaigns, PPC, and content creation.Drive web traffic and engagement with targeted digital advertising strategies.Analyze campaign performance using data-driven insights to refine content and improve ROI.Social Media Manager & Content Marketing | Tourism Promotion Services (Serena Hotels) (2016 – 2022)Developed and executed social media strategies across Facebook, Twitter, Instagram, LinkedIn, and YouTube.Created compelling blog articles and social media content that increased engagement.Managed paid social media ads to reach wider audiences and drive conversions.Skills:Content MarketingSocial Media Strategy & ManagementPPC (Google Ads, Social Media Ads)SEO & Analytics (Google Analytics, SEMrush)WordPress ManagementEmail MarketingData-Driven Campaign OptimizationAchievements:Successfully grew organic social media engagement by 35% at Saruni Basecamp within 6 months.Launched and managed PPC campaigns that generated a 25% increase in booking inquiries.Implemented a content strategy at Serena Hotels that led to a 40% rise in website traffic.I’m passionate about growing my expertise in content marketing, PPC, SEO, and analytics to stay ahead in the evolving digital landscape.

Janet Maina's Current Company Details
Saruni Basecamp

Saruni Basecamp

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Digital Marketing | Social Media Management | Content Marketing | Email Marketing | SEO | Analytics
Janet Maina Work Experience Details
  • Saruni Basecamp
    Digital Marketing Associate
    Saruni Basecamp Dec 2022 - Present
    Kenya
    As a Digital Marketing Associate at Saruni Basecamp, I am responsible for executing and managing comprehensive digital marketing strategies that promote Saruni’s luxury safari experiences and conservation efforts. My role encompasses a variety of key marketing functions, including:Social Media Marketing & Management: Oversee Saruni Basecamp's presence on platforms such as Facebook, Instagram, LinkedIn, and Twitter, creating content that drives engagement and awareness. I also develop and execute social media ad campaigns to reach targeted audiences.Content Marketing: Create and manage compelling blog posts, social media content, and newsletters that highlight Saruni’s unique properties, conservation efforts, and safari experiences, driving both brand awareness and customer engagement.Email Marketing: Lead the planning and execution of email campaigns, improving open rates, click-through rates, and conversion rates by delivering personalized and targeted messaging.PPC & SEO: Manage pay-per-click advertising campaigns on Google Ads and social media, optimize for ROI, and implement SEO best practices to increase organic visibility and website traffic.Data Analytics: Use tools like Google Analytics and social media insights to measure campaign performance, refine strategies, and ensure continuous improvement in marketing efforts.My work directly contributes to the growth of Saruni Basecamp, enhancing its digital presence and driving bookings for its exclusive, conservation-focused safari experiences.
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  • Serena Hotels
    Social Media Manager
    Serena Hotels Jan 2016 - Nov 2022
    Kenya
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Janet Maina Education Details

Frequently Asked Questions about Janet Maina

What company does Janet Maina work for?

Janet Maina works for Saruni Basecamp

What is Janet Maina's role at the current company?

Janet Maina's current role is Digital Marketing | Social Media Management | Content Marketing | Email Marketing | SEO | Analytics.

What schools did Janet Maina attend?

Janet Maina attended Moi University.

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