Digital Marketing Associate
CurrentAs a Digital Marketing Associate at Saruni Basecamp, I am responsible for executing and managing comprehensive digital marketing strategies that promote Saruni’s luxury safari experiences and conservation efforts. My role encompasses a variety of key marketing functions, including:Social Media Marketing & Management: Oversee Saruni Basecamp's presence on platforms such as Facebook, Instagram, LinkedIn, and Twitter, creating content that drives engagement and awareness. I also develop and execute social media ad campaigns to reach targeted audiences.Content Marketing: Create and manage compelling blog posts, social media content, and newsletters that highlight Saruni’s unique properties, conservation efforts, and safari experiences, driving both brand awareness and customer engagement.Email Marketing: Lead the planning and execution of email campaigns, improving open rates, click-through rates, and conversion rates by delivering personalized and targeted messaging.PPC & SEO: Manage pay-per-click advertising campaigns on Google Ads and social media, optimize for ROI, and implement SEO best practices to increase organic visibility and website traffic.Data Analytics: Use tools like Google Analytics and social media insights to measure campaign performance, refine strategies, and ensure continuous improvement in marketing efforts.My work directly contributes to the growth of Saruni Basecamp, enhancing its digital presence and driving bookings for its exclusive, conservation-focused safari experiences.
