Janet R. Email & Phone Number

Sydney, Australia

Responsible for marketing strategy for Hire A Hubby Australia and UK and managing a small marketing team. With a digital focus, this includes SEM (Adwords), SEO, email marketing, trigger-based marketing, social media marketing (paid and earned), and website management, as well as PR, local area marketing, and digital and print advertising.

Sydney, Australia

Responsible for Digital Marketing across owned and paid channels, including the company website, Facebook, Instagram, and PPC.Also developing a Content Calendar, researching and writing content for blogs, social updates and eDMs. Planning and developing multi-channel campaigns for brand awareness and lead generation. Managing and updating the website content for SEO optimisation and updating products on the WooCommerce platform.

Pyrmont, New South Wales, Australia

Developing and implementing the go-to-market strategy for The Canberra Times Fun Run and City2Sea (Melbourne). This involved a multi-channel campaign including paid digital, social, online and print, PR, website updates and eDMs to drive the target audience through various stages of the sales funnel. I also managed media partners (Nova, 2GB, Talking Lifestyle, Mix106.3, Pacific Magazines) for sports events including City2Surf.

Sydney, Australia

Implementing an integrated marketing plan for the consumer relaunch of Drive.com.au. Channels include paid digital and print, radio, social, eDMs, internal communications and tailored editorial. Also managing internal and external stakeholders and timeframes, monitoring and reporting on performance and attending meetings with Directors and senior management.

Marketing planning and strategy for the company and 3 franchisees. This included developing and implementing Digital strategies, Content Marketing, managing PPC/Google AdWords campaigns, SEO and website management, Google Analytics, Social Media Marketing, analysis and reporting.

Drafting and producing communications for print and online media, events, and major publications. Design, editing and proofreading for branding and key messages.

Rockdale, Sydney

Managing the development, preparation and submission of tenders, EOIs, and proposals to Property Managers, Facilities Managers and owners for integrated services contracts from $500K - $20M. Clients included Jones Lang LaSalle, Investa, Knight Frank, Charter Hall, Mirvac, Westfield, Airservices Australia, Australian Customs and Border Protection Services, Victoria University, Deakin University, Baxter Healthcare. This role involved strong stakeholder and time management skills, strong writing skills and a creative approach to formulating tailored responses, strong proof reading and editing skills, attention to detail, and a customer-centric approach.

Homebush, Sydney

Finalising and launching web sites, brochures, and LinkedIn company accounts for the Group’s 3 companies while ensuring consistency of branding and key messages; developing corporate communications including media releases and EDMs to raise brand awareness and leveraging these across the web sites and LinkedIn formats. Also creating brand guidelines and templates for tenders, EOIs, project profiles, and invitations; and managing and preparing successful EOIs and tenders to clients including, Qantas, DEXUS, Knight Frank/Charter Hall, Jones Lang LaSalle, Serco, and QBuild resulting in the acquisition of new contracts/renewal of contracts ($150K to $10M). This role required a proactive and commercial approach while managing external stakeholders and the production process to to deliver outcomes within timeframes and budget. Strong writing, proofing, and editing skills with attention to detail were also key to this role.

Sydney

The primary focus of this role was to provide Partners and legal team members (all Sydney/Brisbane practice groups) with support in regards to developing business plans; raising profile and industry reputation through integrated marketing plans (PR and media, sponsorships, events, legal directories, LinkedIn, Blogs, Twitter, and client newsletters); managing key clients for retention and growth; providing sales and networking coaching; managing the Insurance industry focus group; assisting with capability statements; and managing a team of five marketing colleagues. This role required a commercial approach, strong stakeholder management (internal and external), strategic and analytical ability, strong verbal and written communication skills, a willingness to learn new or complex legal concepts and translate them into marketing content, an ability to work alongside senior Partners and management, coaching and engaging a team of 5 marketing colleagues for quality and client-focused outcomes, while managing competing priorities and timeframes.

Sydney

The purpose of this role was to work closely with the Partners in the Commercial Group (Government, Litigation, Environment and Planning, Construction, Property, and Corporate) to develop and implement integrated marketing plans in line with the Firm’s growth strategy. This included managing and reporting on the Marketing Budget; manage Key Client Accounts (Government, Banking, Infrastructure); developing content for tenders, capability statements, project profiles and marketing collateral; assisting with PR and media management; preparing legal directory submissions; developing integrated marketing plans (events, sponsorships, speaking engagements, newsletters); and managing a team of four marketing colleagues across 3 offices. Again, an ability to work with Partners and senior management was key to this role, along with a commercial approach, strong stakeholder and time management skills, strong written and verbal communication skills, proof reading and editing skills, and attention to detail.

Bachelor Of Business Degree, Marketing & Human Resources

Post Graduate Diploma In Marketing, Marketing/Marketing Management, General

Diploma In Digital Marketing, Digital Communication And Media/Multimedia

Digital Marketing Strategy, Planning, and best practice. Segmenting customers/targets and optimal selection of Digital Tools.