I have 15 years of experience organizing, liaising with clients and internal multidisciplinary teams in digital areas: Electronic Banking, ebanking, Marketing, UX, Communication, Product and Business in the financial industry, healthcare, and digital marketing agencies, in positions such as PO, Digital Marketing Project Manager, Service Design, Digital Marketing Coordinator and Customer Experience Specialist.I GUARANTEE RESULTS IN:• Planning and execution of digital campaigns up to platforms in online banking.• Understanding and solving the needs of the external client and internal team.• Assertive communication,handling of technical language with the design, Marketing, IT, compliance, legal, product,business and agency teams.• High capacity for analysis, negotiation, and team collaboration.• Knowledge of product development methodologies and agile SCRUM.
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Gerente De ProductosActinverMexico City, Mexico
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Product Owner - Dinero/MoneyBaz Súperapp Sep 2023 - PresentMexico City, Mexico -
Platform Business Web - Product OwnerBaz Súperapp Feb 2023 - Aug 2023Mexico City, Mexico
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Digital Communication - PromotionsBaz Súperapp Apr 2022 - Jan 2023Mexico City, Mexico
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Costumer Experience Specialist - ChannelBaz Súperapp Nov 2021 - Apr 2022Mexico City, Mexico
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Costumer Experience Specialist - Digital CommunicationScotiabank Nov 2015 - Mar 2021Mexico City, MexicoResponsible for digital communication internal and external for the 400 employees and the 16,000 clients (Brokerage firm - Scotia Wealth Management). Developed and managed the email marketing channel and results reporting. Led the change of look & feel, UX / UI design of investment banking with IT, Legal and Compliance teams. Managed the external website of the brand together with the parent company in Toronto. And the internal website in a mixed role as designer, marketing manager and product owner. Developed a communication guide as a brand strategy. As well as developing digital content in a role as copywriting. -
Digital Project Manager - Digital Initiatives AdvisorScotiabank Sep 2014 - Nov 2015Responsible for establishing the digital projects and initiatives of the brokerage firm. Coordinated the launch of the 360º project, now it´s an area of banking services exclusively to attend clients of the brokerage firm. Implemented the initiative to semi automate regulations to deliver to customers.
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Account Manager, Digital MarketingIngenia Digital Agency Jul 2013 - Sep 2014Mexico City Area, MexicoResponsible for institutional client accounts: Rotoplas, INADEM, Nextel Brainers Award, among other companies. Social Media, KPIs, websites, BTL campaigns and results metrics.We able to obtain the brand Memory and Tolerance MuseumCoordination with the work teams: Programmers, designers and community managers for the Implementation of digital strategies and tracking the hours of the projects in the management tool. -
Digital Marketing CoordinatorSalud Interactiva S.A. De C.V. Aug 2012 - Jul 2013Mexico City Area, MexicoStandardize the websites of the company's trademarks Medicall Home, VRIM, Valle Más Seguro, TDC y Empresa Saludable with the best practices of UX / UI design, SEO and SEM positioning.Worked in conjunction with the areas of Marketing, IT, the medical network and sales -
Freelance Digital AdvisorMeca Agencia Digital Sep 2011 - Oct 2012Mexico City Area, MexicoImplemented the digital marketing service, the agency up to that moment worked with offline services. Obtained accounts of SMEsResponsible for creating digital strategies, with the mixed role of executing and managing Facebook Ads, Google Adwords and Display campaigns, applying SEO and SEM techniques and UX / UI design practices. -
Sr. Digital MarketingScotiabank May 2010 - Aug 2011Mexico City Area, MexicoImplemented the Digital Strategy for the Financial Group for the use of Social Networks. Started digital projects for the Financial Group: Video game for a financial product for children, e-commerce for loyalty points for credit cards.
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Electronic Banking Product ExecutiveScotiabank Mar 2007 - May 2010Webmaster of the internal and external websites of the Financial Group in Mexico, in charge of the UX / UI design. Coordinate the platform change to Microsoft Content Management System (CMS). Trained and advised users on best practices in digital content and use of the CMS
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Junior Graphic DesignerScotiabank Mexico Apr 2003 - Mar 2007Design graphic materials for the financial group.
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Freelance Web DesignerFreelance (Self Employed) Mar 2002 - Mar 2003Web designer -
Graphic DesignerSinergia Apr 2000 - Mar 2002Design graphic materials and websites
Janet S. Education Details
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Especialista Marketing Estratégico En Los Negocios -
Digital Estrategy -
Ecommerce -
Mercadotecnia De Producto
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Diseño Gráfico
Frequently Asked Questions about Janet S.
What company does Janet S. work for?
Janet S. works for Actinver
What is Janet S.'s role at the current company?
Janet S.'s current role is Gerente de productos.
What schools did Janet S. attend?
Janet S. attended Posgrado Esca Tepepan, Tecnológico De Monterrey, Universidad Nacional Autónoma De México, Tecnológico De Monterrey, Universidad Nacional Autónoma De México.
Who are Janet S.'s colleagues?
Janet S.'s colleagues are Jorge Alonzo, Sergio Cordero Cantu, Carlos Antonio Villalba Rojas, Estefania Almeida, Manyora Danaé Dorantes Fonseca, Schedar Hinojosa, Frida Natalia Osorio Galván.
Not the Janet S. you were looking for?
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Janet Bautista S.
Mexico City, Mexico -
Janet Villanueva S.
Cuautla, Mor -
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