As president, Janet oversees the planning, implementation and optimization of DDTV’s highly successful DRTV programs including Wounded Warrior Project and Shriners Hospitals for Children. Janet is an experienced direct response professional who has assembled a proven team offering fully integrated turn-key capabilities that drive exponential growth. Utilizing her background in analytics, she lead the development of a proprietary reporting and analysis system that ensures all DRTV strategies are data informed and measurable.

• Member of a strategic management consulting firm specializing in customer, market and brand research and knowledge management systems and analytics. Functioned as both prime and sub-contractor on multiple contracts to develop market strategies based on the collection and analysis of qualitative and quantitative customer data. Clients included the Convergys Corporation and the U.S. Postal Service.• Develop highly interactive computer-based training simulations and e-lessons using Adobe Captivate for IconLogic, Inc. Implement eLearning methods through LMS and Web technologies. Clients include the World Bank and the Academy for Educational Development. Adobe Certified Expert (ACE) - Captivate.

• Managed a $45 million program to conduct continuous, statistically precise customer satisfaction and service performance measurement. Results used to identify improvement initiatives, track progress and compensate 800,000 employees as part of a performance-based pay program. Regularly presented results to USPS Executive Committee. Prepared Board of Governors presentations and U.S. Congressional reports of quarterly results.• Directed the development and implementation of a reporting system linking customer survey results to correlated operational processes mapped to ZIP Codes. System featured in Gallup Management Journal.• Designed and conducted additional qualitative and quantitative research to measure customer loyalty, share-of-wallet, brand equity, and product and channel performance.• Member of cross-functional executive Task Force and Advisory Council working with high volume mailers to improve service. Designed and implemented requested studies to test proposed new processes and products. • Managed a staff of 11 government employees and 5 on-site contractors.

• Responsible for developing, procuring and managing most all customer research throughout the organization. Functioned as Contracting Officer Representative (COR) on multiple contracts.• Directed contractor efforts to design and implement mail, telephone and on-line surveys, plan and execute nationwide focus group activities, and develop and maintain an on-going consumer panel.• Directed statistical analyses to identify high value customers and the drivers of purchase behaviors and customer satisfaction and designed reporting tools to easily utilize this information.• Prepared and delivered oral presentations to educate postal managers on survey results and their implications.• Highly proficient in qualitative and quantitative research techniques including interviewing, focus groups, customer panels, survey design, research methodology, and sampling techniques.• Proficient in descriptive and inferential statistical analysis including significance testing, correlation, factor analysis, and regression using SPSS statistical applications.