PORTFOLIO - https://jwpage.com Providing marketing concepts and design support. Available for freelance, contract, or in-house projects (Security Clearance eligible).

[ nonprofit offering national no-cost services to Veterans ] • Responsible for planning and multi-channel application of long-term marketing and communication vision• Implemented across-the-board standardization of company image and brand messaging• Developed concepts, graphics and copy for print collateral material - Annual report, brochures, ads, and tradeshow booths• Created compelling client testimonials / articles for digital marketing via monthly newsletter and website blogs, and managed content on social media channels. Achieved 637% growth in LinkedIn followers over 3 years (2k - 15.4k) - https://ssv.org/newsletter - https://ssv.org/testimonials - LinkedIn.com/company/SSVeterans• Maintained company website, improved SEO, and responded to inbound client communication. Executed the 2022 re-launch of website (SSV.org) incorporating new, easy-to-navigate design with enhanced mobile usability features and mindful of senior/PTSD user constraints.• Managed $10k/month Google Ad Grant • Applied experience and emotional intelligence (EI) to guide AI tools in skill amplification, knowledge enhancement, and accelerated work output • Published monthly digital Newsletter to over 11k registered recipients. Significant improvements in metrics over the past 3 years include an increased open rate from 18% to 51%, and bounce rate lowered from 33% to just 1% • Prepared reports w/ data visualization by tracking, analyzing, and summarizing data, ROI, and customer feedback • Supported fundraising efforts and Events with Development Division by leveraging media and corporate partnerships • Developed media partnerships. 2022 saw over 40 TV interviews and print/digital articles published by the media.• Managed and maximized the annual marketing and PR budget • Coordinated project requirements with vendors, competitively bid jobs, verify contracts, and quality control orders• Maintained detailed archive of all reports, digital files, and physical inventory

[ Alabama’s largest Orthopaedic practice ] • Designed all content for advertising material, Print, Billboards, Website, and Social Media• Developed quarterly Newsletter (20,000 distribution), contributing copy, scheduling interviews/photo shoots, and planning website and social media crossover marketing (2019 Gold winner of the Aster and Healthcare Advertising Awards)• Implemented 2018-2019 company-wide re-branding campaign• Reduced department spending by ~$20,000 annually through order consolidation and vendor contract negotiations • Booked tradeshow travel reservations and shipping/set-up logistics, developed booth design • Prepared marketing reports for sales and new business acquisition• Supported sales staff by providing sales leads, data metrics, and new product information• Facilitated meetings (VTC), designed PowerPoint presentations• Coordinated deadline-sensitive shipping, resolved any delivery issues• Helped grow Facebook followers by over 100%

[ College of Professional and Continuing Studies ]• Managed, strengthened, and grew positive corporate customer relationships• Developed budgets and proposals associated with new Professional Development customized training • Developed/Implemented marketing schedules, timelines, trade shows activities, and promotional materials

[ Medical and Professional Uniform stores ]• Managed consistent service delivery to clients through companywide restructuring, monitoring client feedback, improved interdepartmental communications, and 5S inventory process streamlining • Improved sales performance through incentive programs, mentorship, evaluation and scheduled training• Developed annual marketing strategy, milestones and budgets with a focus on new business development and targeted marketing campaigns (print and social media - grew FaceBook followers by 30%)

[ University of Texas, El Paso, P3 ]• Instructor for Introductory, White and Yellow Belt level LSS certification courses• Developed course presentation materials

[ Commercial Playground products & installation ]• Designed new company image; logo, website, brochures, trade show booth, and packaging• Generated new client leads and maintained customer and prospect databases

[ Print Media and Promotional Products ] • Designed and maintained company website, and supported 6 commercial web stores• Monitored product inventory, customer ordering processes and logistics• Detailed knowledge of both offset press and digital printing• Designed files for print production, e-newsletter and Power Point sales presentations

[ non-profit Science Museum ]• Developed design concepts and copy for website, exhibit graphics, print, radio and television advertising• Oversaw database selection and distribution of direct mail and e-commerce marketing• Supervised in-house team, agency and free-lance design consultants while managing multiple concurrent projects• Membership growth of 40% reached

[ Media buying Software Company ] • Developed annual marketing plan, production schedules and budgets, and supervised daily employee activities • Designed consistent company and product image across all advertising platforms • Directed trade show booth design and set-up, and led client presentations