Senior Manager, Digital Marketing
Current• Strategize and formulate marketing strategies, campaign budgets, and creative campaigns with internal stakeholders from respective product, pillars aligned with the product roadmap to drive company revenue.• Design and oversee the digital channels and touchpoints including marketing database, email, display advertising campaigns and referral programs.• Coordinate with product team to manage the end-to-end digital marketing initiatives and creative content creation on all digital channels (company websites, product application, social media channels)• Drive negotiations & marketing plans with agency and internal product team to deliver business goals.• Continuous research on the rapid change of market trends & insights to establish social media strategies for respective product pillars.• Evaluate & understand customer journey & usage metrics from various digital channels to identify overall web traffic, user segments & purchasing behaviour from product offerings.• Constant engagement with product team to oversee tactical campaigns and referral programs.