Dr. Janet Alvarez Gonzalez Email & Phone Number

Rowlett, Tx, Us

Rowlett, Texas, Us

. Freelance cinematographer, writer, director, producer and editor.. Executive producer for the length film "Operation Just Cause".. Developed and managed Multicultural markets, 10 strategic/tactical market plans, and online / offline campaign activities for acquisition/retention/CRM/ social media. . Wrote and is producing "El Secreto del Retrato" and “The Portrait’s Secret” film which showed 18.4 % growth in the Hispanic market in Florida and Puerto Rico, $2,000,000 in equity and increased market share by 49.2% in Spain and a 23% increase of awareness in Chile and Mexico. . Coordinated the Performance Assurance team to develop strategies to increase ROI to over $6M based on results. . Aspen Award in the Motion Picture & Video Production for Exceptional Marketing Success (2013).

• Lead the assignment desk and coordinate content in our talented newsroom. • Establish and maintain community relations.• Edit copy for content, style, and grammar, ensuring stories are balanced, accurate, and free of potentially libelous remarks.• Create and participate in local community activities including fund raising events for non-profit organizations and universities. • Ensure that the website and mobile platforms are regularly updated with quality stories, listings, photos, videos and UGC, and that the apps provide readers with a rich user experience.• Manage content quality to continuously improve the newspaper and the website.• Determine effective strategies to engage the target population.• Coaches and develops reporters, including fundamental reporting/writing skills. • Write feature articles and profiles for weekend edition on show business and celebrities in the United States and Latin America. • Interview local, national and international politicians, artists and celebrities.

Orange, Ca , Us

• Designed and delivered class instruction through the development of plans to meet course competencies, the development of activities that support lesson objectives, and delivered the instruction as approved. • Delivered learning-centered instruction by establishing a virtual classroom environment conducive to learning and student involvement as well as effectively planning and preparing for classes and student success. • Maintained accessibility for and provided timely responsiveness to students, academic/faculty leadership, and University staff by telephone, e-mail, video conferences and other appropriate means of communication.• Referred students to appropriated co-curricular resources (e.g., advising, tutoring, online libraries, and APA learning center).• Contributed to a learning culture by participating in curriculum and system task forces, supported local campus events such as orientation and graduation, and participated in various other workshops and meetings. • Successfully completed required new faculty certification training, course-specific technology/pedagogical training, annual ethics and information technology policy training, and annual faculty development requirements.• Lectured DBA, MBA and undergraduate students in International Business, Marketing and Statistics. • Classes taught at Doctoral Level: B7335 Theory and Research in Consumer Branding; B7312 Culturally Responsive Marketing; B7609 International Project I.• Classes taught at Master Level: B6320 Integrated Marketing Communication; B6026 Marketing Planning and Strategy; B6601 International Marketing. • Classes taught at Bachelor level: BUS438 Emerging Markets; BUS433 Subject Matter Expert; BUS365 Marketing Sales and Channel Management; BUS201 Introduction to Business in a Technology World; MKT302 Marketing; MKT230 Principles of Marketing; MKT430 Marketing Fundamentals; MKT431 Consumer Behavior; MKT432 Marketing Research & Analysis; MKT433 Marketing Strategy and Implementation.

• Directed all aspects of international market development including identifying high-opportunity markets, understanding the voice of the customer, and ensuring the successful execution of market development plans including advancing the global and country-specific sales and marketing strategies to achieve growth targets. • Responsible for driving international growth by guiding the development and execution of the company’s international market expansion strategy. • Aligning the IT, Sales, Training, Installers, and Grant team with the international market expansion strategy through the establishment and maintenance of high-level contacts with key government agencies, prospective clients, professional societies, and other organizations.• Proficient in COPSYNC Software.

Austin, Texas, Us

• Produced news feeds and stories, television programs, transmitted at Telemundo, NBC, Univision, and Pentangon Network. • Utilized in-language and in-culture marketing tactics in language-specific media for the Hispanic segments (TV, print, radio, online, events, and sponsorships / partnerships) to drive customer acquisition and retention. • Produced and coordinated a variety of methods, media and techniques such as news releases, radio and television programs, web-based venues (Facebook, Twitter) feature articles, editorial boards, personal appearances, news conferences, exhibits, and brochures. • Supervised and provided guidance on operations of radio, television, and press for command information purposes for the National Guard, Air National Guard Texas State Guard at Operation Lone Star. Directed methods of communicating information and developed media plans to target the Hispanic population by establishing community relations with the media community (Telemundo, NBC and Univision) for the National Guard, Air National Guard and the State Guard at Operation Lone Star. • Resulted in a 200% increase in public participation. • Represented the Texas State Guard at the 3rd International Public Affairs Conference, Texas Military Forces. Honorable Discharge December 2016.

Dallas-Fort Worth, Texas, Us

Subject matter expert writer for American Airlines Spanish Magazine “Nexos” article: “Telenovelas: El Genero que nos une”.Nexos is the only Spanish and Portuguese language magazine that connects North and South America, with links to the rest of the world. Found exclusively on American Airlines Pan-Latin flights, the new Nexos focuses on Latin celebrities, events, shopping, fashion, cuisine, real estate, and lifestyle, all with a sleek, elegant design.

• Performed vulnerability assessment, risk management evaluation, reviewed design and program development, and planned and performed audits across TX. • Subject matter expert in core/functional areas related to field operations. • Wrote reports to make sure that federal and state funds (1 Billion Dollars) met TX plan requirements. Coordinated research and development for the 2010 State Preparedness Report (SPR) in accordance with guidelines issued by the Department of Homeland Security (DHS) the Federal Emergency Management Agency (FEMA), and the US Congress. • Analyzed and prioritized the risk factors to coordinate the economical application of resources to minimize, monitor, and control the probability of terrorism and/or impact of unfortunate events. • Provided ongoing financial analysis of current operations in order to make strategic/budget recommendations for the Administration of TX. Prepared documentation requirements to meet compliance audit standards. Identified, analyzed, quantitative and qualitative data collected for the SPR. • Designed and implemented statistical instrument to measure local, regional, and state agencies risk levels. Organized and facilitated analysis meetings across TX for stakeholders. • Served as a liaison between the business and the IT project team to meet business and stakeholders needs and facilitate technology delivery. Designed and implemented a training program for stakeholders, to speed up information requirements and assisted them in designing their own collection efforts needed for the SPR. • Documented the information gained at stakeholder meetings and integrated the information for the final report. Organized final results for submission of the SPR to DHS, FEMA and The US Congress. Designed an accurate preparedness statistical instrument for the State of TX. • Shared the statistical instrument and recommendations to FEMA at the request of the SAA and FEMA leadership for adaptation and for nationwide use.

San Juan, Pr

• Investigative and editorialized on a variety of topics, including military, education, law enforcement, politics, big oil, green energy programs, and abuses that occurred with the knowledge and complicity of the Puerto Rico government authorities at all levels.

Arlington, Virginia, Us

• Created marketing and messaging strategy, creative briefs and multi-media campaign of programs geared toward civilian population. • Resulted in 69% of positive perception of the population towards the Guard. • Produced news feeds and stories, television programs, transmitted at Telemundo, Univision and 11Q National Radio Network.• Honorable Discharge in May 2008.

• Produced, hosted and launched the first daily multimedia show for consumers - “Quejate” on National Radio Network, as well on the internet and Sprint Cellulars. • Managed $557,000 marketing budget for accounts including Marriott, Burger King, Radio Puerto Rico Network, National Radio Network, Sprint, Rolando Montes Salon and Spa, and Radio Show “Quejate”. • Crafted news stories and hosted in-studio discussions with guest experts for the daily one hour live program, addressing and analyzing primarily on Puerto Rico & US politics, transit, education and economics. • One investigation showed that the department of education was mishandling a federally funded program. Important changes were made in the program as a result of the investigation. • Discovered and presented breaking news and feature stories on acts of corruption, violation of human rights, crime, education, disasters, and politics. • Edited copy for content, style, and grammar, ensuring stories were balanced, accurate, and free of potentially libelous remarks.• Performed in depth research for information to tell a story uncovering unethical behavior, political corruption, corporate wrongdoing, crime, practices and policies. • Identified issues and evidence needed, based on analysis of story idea, complaints in community or allegations of unethical behavior or practices. • Examined records to locate links in chains of evidence or information. • Provided crime-solving tools and methods. Harnessed creativity and exercised judgment when contacting sources and conducting phone interviews overnight related to breaking news developing in often stressful situations. • Developed strong relationships with sources, including state and local government officials, law enforcement agents, emergency responders, and medical examiners. • Recognized by the Puerto Rico Capital City of San Juan for Breaking News for the coverage of the “suicidal blind woman”.

New York, Ny, Us

• Lectured graduate students in Marketing, International Business and statistics. • Managed division operations including preparing and monitoring annual operating budgets, grants, contracts, and special funds. • Responsible for the quality of teaching, research, and outreach MBA program. • Prepared annual course schedules in collaboration with faculty and college administrators and initiated personnel/payroll actions as appropriate. • Recruited faculty and administrative personnel. • Participated in college service activities including, but not limited to development and improvement of curriculum and curriculum delivery, textbook adoption, advising students, orientation and registration of students as well as student engagement activities. • Facilitated a vibrant learning and research environment, and dynamic curriculum development. • Provided leadership for the Business Administration Department ensuring overall program excellence. • Responsible for management of processes and procedures to meet accreditation by state and federal guidelines. • Mentored and advised graduate students in business administration. • Developed new academic programs in International Business, International Marketing, and Human Resources.• Classes Taught at Graduate Level: Finance Management, Marketing, Fundamental Quantitative Methods, and Research Methods in Management (Graduate level).

San Juan, Pr, Pr

• Lectured MBA students.• Prepared marketing and advertising curriculums.• Participated in and contributed to the academic governance through attendance at appropriate university meetings and participation in the academic assessments and institutional effectiveness process (including completion of appropriated surveys and participation in continuous improvement initiatives).• Assessed student performance on course assignments and provided assignment feedback to support continued student growth and development.• Classes taught at Master Level: Advanced Public Relations; International Business.

San José, San José, Cr

• Subject matter expert in Comedy Script writing and Script Writer Supervisor for #1 comedy show “Caras Vemos”, in Teletica Channel 7, San Jose, Costa Rica. • Monitor growth and shape strategy by creating and /or using effective metrics.

San Juan, Pr, Pr

• Professor at Department of Telecommunications: Television Program. Lectured undergraduate students in Research Methods and Communications, Introduction to Mass Communications, Introduction to Television Production, Television Production, Radio and Television Programming, Out of Studio Television Production, Advance Television Production.

Arlington, Virginia, Us

• Produced five weekly three-hour educational and socially oriented shows transmitted at Channel 40 PBS. • Oversight funding for close circuit television shows for the Administration for Children & Families transmitted at PBS. • Coordinated educational and promotional activities. • Implemented marketing and communication seminars for regional directors. • Designed and produced media projects and implemented promotions to market social programs in communities. cation seminars to the area and regional directors.• In charge of all technical departments: directors, gaffers, videographers, line producer, teleprompter, make-up, and engineers.

San Juan, Puerto Rico , Pr

• Professor of Mass Communications and Advertising. • Developed educational media strategies to promote academic activities. • Prepared marketing and advertising curriculums. • Designed media projects, class lectures, and examinations for media students. • Mentored and advised students from the Advertising Department. • Ensured department compliance with state Department of Education, the Middle State Association accreditation, and company criteria, regulations, and policies. • Designed and developed educational marketing strategies to promote academic programs. • Served as Chairman of the Multi-Cultural Business Forum, Member of the Retention and Recruitment Committee, Member of the Curriculum Development Committee, and Advisor of the Honor Program and Students in Free Enterprise (SIFE). • Coordinated and marketed programs through educational and promotional activities. Prepared annual media budget. • Produced documentaries, designed promotional videos, posters and brochures for the Office of Academic Affairs. • Produced press conferences for the President and the Vice-President of University of Puerto Rico and the Department of Advertising. • Produced daily news spots for Channel 11, Teleonce on the latest medical research and programs at the university system. • Classes taught at Undergraduate Level: Public Relations, Advanced Journalistic Writing, Media Accounts Management.

Miami, Florida, Us

• Produced and compiled media conferences, projects, articles and press releases from University of Puerto Rico. • Produced television news spots on the latest educational research and programs from the School of Medicine from University of Puerto Rico for Channel 11: TELEONCE (Currently Univision).

• Focusing on investigative and producing stories involving the economy, the environment, politics, health care, medical issues and the Virginia State Government. • Collaborated with critical teams to design unique, creative and tactical strategies encompassing sales messaging, proposal layouts, sales content, and presentations that effectively outlined solutions to remove barriers and close the sale.

Arlington, Virginia, Us

• Director/Producer, “Inauguration of the Governor of Virginia George Allen 1994”, “Virginia Senate News Feeds”, “Delegate Hamilton News Report”, “The Show of Virginia Telecommunication Association” • News Director, “Virginia Capital News Report”, “Virginia Legislature…The Week”, “The Making of Virginia Law”, “Mikhail Gorbachev at University of Richmond”. • Producer/Director, “Governor L. Douglas Wilder Press Conferences”, “Senatorial candidate Oliver North Press Conferences”, and 10 nationwide radio shows for National Public Radio.• Producer/Director, closed circuit news feed programming (Jay Sears) for “The Virginia House of Delegates” and “ Vice President Al Gore Press Conferences”, “USA Presidential Debate at University of Richmond”.

Los Angeles, Ca, Us

• Creative producer and coordinator for 30-min. Kids Club special. • Spawned conversion to weekly program and attained network status.

• Developed and directed cohesive high-performance teams and mentored staff with a strong emphasis on building quality partnerships to effectively anticipate and address the unexpected, and systematically managed details in a team-oriented environment.• Discovered hard and soft politics reporters such as Orlando Salinas with news and analytical stories in the Richmond Area.• Pitched and reported original, well-researched story ideas tailored to an educated local audience hungry for insider information and investigative reports.• Produced a wide variety of stories on Virginia government, transportation and social justice. • Developed strong contacts in City Hall with former Richmond City Mayors. • Coached writers new to journalism, editing feature-length pieces for content and style. • Continually evaluated organizational objectives to devise innovative ways to developed and implement improved standard operational procedures to provide for scalability, growth and operational excellence.• Invested substantial time and energy for audience satisfaction to promote the newspaper and improved readership.• Set standards and schedules for the editing process and other team tasks, providing input to monthly, quarterly, semi-annual and annual reports.• Give constant feedback and look for training opportunities for staff. • Responsible for performance development reviews for all reporters.

Virginia State University, Va, Us

• Lectured multi-day courses to groups to 25 students.• Managed the learning environment by keeping accurate records, submitted grades and other reports on time, and enforced school/campus academic and attendance policies. • Correlated my professional and industry experiences to learning by the continuation of the development of professional and technical skills as well as the active awareness of professional/industry trends and opportunities. • Applied principles of adult learning in course presentations.• Facilitated a positive learning experience and encouraged participant engagement.• Provided timely, actionable and accurate feedback on course materials.• Classes taught at Undergraduate Level: Spanish Language.

Departamento De Comunicación, Edición De Vídeo Y Postproducción Con Davinci Resolve

Doctor In Business Administration, Marketing

Med, Educational Media Tv Production

Bachelor Of Arts - Ba, Psychology, Creative Writing, Comparative Literature, Acting