Janet Bednarz

Janet Bednarz Email and Phone Number

Retired Consumer Research Professional
Janet Bednarz's Location
Pittsburgh, Pennsylvania, United States, United States
Janet Bednarz's Contact Details

Janet Bednarz personal email

n/a
About Janet Bednarz

Proven marketing research professional with expertise translating consumer insights into actionable market strategies and tactics for driving business results. Collaborative leadership style for motivating teams and managing clients.Specialties: Qualitative and quantitative marketing research methods; consumer/customer insights with strategic focus; Consumer Healthcare and Consumer Packaged Goods marketing research expertise.

Janet Bednarz's Current Company Details

Retired Consumer Research Professional
Janet Bednarz Work Experience Details
  • C Space
    Senior Consultant
    C Space Aug 2010 - May 2017
    C Space
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  • Independent Contractor
    Marketing Research Consultant
    Independent Contractor Dec 2009 - Jul 2010
    Independent contractor affiliated with Project Marketing Associates (www.projectma.com), a Pittsburgh-based business consultancy that specializes in brand and project management, market research, business plans, and new product development. Provide expertise for B-to-B and B-to-C market research initiatives for PMA clients, which include global companies such as GlaxoSmithKline Consumer Healthcare, Heinz, and PPG Industries. Designed, fielded, and analyzed market research conducted with business owners/ managers to determine corporate strategy for retaining business and increasing market share in a key industrial market sector undergoing legislative changes. Recommended optimal approach for conducting Customer Value/Satisfaction research in US and Asia for major client through an in-depth RFP process with a dozen experts in the field.
  • Glaxosmithkline Consumer Healthchare
    Senior Marketing Research Manager/Ii
    Glaxosmithkline Consumer Healthchare 2004 - 2009
    Led comprehensive research associated with the development and marketing of consumer over-the-counter healthcare products. Accountabilities included new product development and launch, optimization of brand positioning and advertising, research to support and integrate new acquisitions, and the adoption of innovative research techniques.Optimized advertising that resulted in a double digit sales increase for the company's leader in specialty oral care in the 12 weeks after the ad campaign went on air.Revitalized sales, 4% in 6 months, for market leader in a personal healthcare segment through brand architecture research, netting $4 million in revenue.Collaborated on an initiative to target a consumer segment representing a $20 million upside opportunity. Conducted usage and attitude research that informed brand strategy and led to top-scoring advertising with this segment.Helped GSK save millions of dollars by providing evidence that persuaded management not to invest in the launch of a line extension for the company's calcium supplement brand. Planned, managed, and synthesized the results of several pieces of research that predicted sales of the new product would fall short of goal.Provided marketing research expertise for the integration of a new business into the GSK portfolio as part of an acquisition. This resulted in new advertising which drove an increase in sales and was followed by the launch of a successful line extension.Applied a cutting edge technology to optimize a line extension concept for a pending product launch. The quantitative research method evolved concepts based on real-time, collective consumer choice in an online venue.Created and led a cross-functional team process for synthesizing market research findings into focused consumer insights, bringing greater clarity to creative briefs and marketing communications.
  • Glaxosmithkline Consumer Healthcare
    Marketing Research Manager I
    Glaxosmithkline Consumer Healthcare Jan 1999 - Jan 2004
    Responsible for managing market research for multiple brands. Accountable for understanding marketing objectives and recommending appropriate research designs, managing research vendors in executing studies, and assisting Marketing in understanding and applying research results. Led research for Aquafresh toothpaste turnaround from a 12% decline to an 11% gain year-to-year through the introduction of new market strategy and improved application of consumer data. Drove research for launch of Aquafresh Extreme Clean toothpaste, a $52 million business today.Represented US Marketing Research on a global team that developed and rolled out a Concept Development module for the company's Marketing Leadership Program.Investigated and introduced a new copy testing process for company's US division. Ensured buy-in from internal customers as well as external Ad Agencies.
  • H.J. Heinz Compay
    Consumer Research Manager
    H.J. Heinz Compay Jan 1990 - Jan 1999
    Market Segments: Condiments & Sauces; Infant Nutrition; Weight Watchers FrozenHeld progressively responsible positions in market research. Led research to identify new consumer target and advertising positioning for Heinz' trademark steak sauce.Optimized Heinz Ketchup marketing activities by conducting continuous awareness tracking, diary panel analyses, and product testing.Designed and managed an infant feeding tracking study providing a detailed account of the ratio of jarred baby food to "real" food in a baby's diet by age of baby.Represented consumer insights on company's Recycling Task Force. Presented findings on consumer response to Heinz "green" packaging initiatives at industry-wide conference.Alerted management to the emerging consumer interest in antioxidants and other beneficial food extracts. Wrote a white paper encouraging the company to capitalize on the presence of such nutraceuticals in Heinz products by promoting their health benefits to consumers.
  • H.J. Heinz Company
    Associate Research Manager
    H.J. Heinz Company Jan 1986 - Jan 1990
  • H.J. Heinz Company
    Assistant Research Manager
    H.J. Heinz Company Jan 1984 - Jan 1986

Janet Bednarz Skills

Customer Insight Market Research Marketing Research Segmentation Marketing Strategy Strategy Cross Functional Team Leadership Marketing Communications Brand Management Marketing Qualitative Research Advertising Strategic Planning Product Development Leadership

Janet Bednarz Education Details

Frequently Asked Questions about Janet Bednarz

What is Janet Bednarz's role at the current company?

Janet Bednarz's current role is Retired Consumer Research Professional.

What is Janet Bednarz's email address?

Janet Bednarz's email address is jb****@****ace.com

What is Janet Bednarz's direct phone number?

Janet Bednarz's direct phone number is +4420861*****

What schools did Janet Bednarz attend?

Janet Bednarz attended Xavier University, University Of Cincinnati, Earlham College.

What skills is Janet Bednarz known for?

Janet Bednarz has skills like Customer Insight, Market Research, Marketing Research, Segmentation, Marketing Strategy, Strategy, Cross Functional Team Leadership, Marketing Communications, Brand Management, Marketing, Qualitative Research, Advertising.

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