Janet Burk Email & Phone Number

Dallas/Fort Worth Area

Publisher at Bryn Mawr Communications, LLC, one of the most progressive publishers and digital media companies in eyecare. BMC specializes in:• Producing high level clinical multi-media publications to ophthalmologists and optometrists• Creating a global network through www.eyetube.net for sharing surgical videos as a learning resource • Continually focusing on healthcare provider relationships to stay ahead of the curve and assist their clients in the most relevant business solutions.• Providing medical educational programs via multiple formats for eyecare professionals around the world.• Creating custom media and programs for the healthcare industry

Dallas/Fort Worth Area

Market development and advocate manager for $300M Vitreoretinal portfolio for the US market leader in retina. Responsible for industry relations with key retina societies, strategic development and execution of peer-to-peer key opinion leader (KOL) messaging and relationship management of non-employee consultant resources.• Managed strategic relationships with retina medical societies to ensure long term continuity, successful industry relations and commercial success.• Responsible for identifying, developing and managing relationships with KOLs, consultants and rising stars to provide continuity of involvement in current and future activities.• Interacted with Global and US Marketing team to develop peer-to-peer strategic plan and implemented key messaging tactics at a global, national, regional and local level. • Managed promotional peer-to-peer messaging including speaker recruitment, message content development, speaker training, coaching and legal review.• Developed and implemented successful US national speaker concepts that generated significant attendance and value-add educational reinforcement.

Dallas/Fort Worth Area

Global Product./Brand Manager of vitreoretinal consumable and instrumentation portfolios for the ophthalmic global market leader. Responsible for product marketing and portfolio management of the Constellation® Vision System and Accurus® Surgical System pack product lines as well as Grieshaber® instrumentation.• Developed global objectives, strategies and the brand marketing plans to meet corporate growth objectives.• Coordinated global strategies with Regional Marketing in critical markets representing the United States, Europe, Asia, Japan, Latin America/Canada to grow the Vitreoretinal Pack business.• Successfully launched 18 new products during 3 years for the brand, driving incremental revenue.• Integral partner with R&D during ideation and product development ensuring output meets customer needs and required COGS. Developed product valuation models to gauge ROI and support portfolio development.• Successfully led global cross-functional team (manufacturing, QA, customer service, global supply chain, distribution, regional marketing) to manage brand through various lifecycle challenges.• Developed brand positioning, campaigns and messaging that have reinforced competitive differentiation to drive demand and build brand loyalty.

Dallas/Fort Worth Area

Marketing Communications team member for the Vitreoretinal surgical brand supporting equipment, consumables and instrumentation. Quickly learned the vitreoretinal vernacular and product portfolio to add value to the team.

Dallas/Fort Worth Area

Supported Sprint’s Business to Business marketing organization with planning and analysis to enhance decision making. Provided financial analysis and reporting / operational decision support for marketplace initiatives and profitability improvement efforts. Acted as a business partner supporting a $5B annual revenue stream and 150 Marketing personnel.

Dallas/Fort Worth Area

Supervised strategic and tactical implementation of all aspects of advertising / promotional marketing for the nation’s largest water park chain, Wet 'n Wild, located in the two top U.S. tourist markets - Orlando and Las Vegas.

Dallas/Fort Worth Area

Startup team member for GTE SuperPages, a new on-line Yellow Pages product. Created marketing and advertising plans, rolled-out national web advertising program, projected product growth and future applications.