• Develop product development plan that aligns with corporate and departmental objectives• Establish, develop and maintain creative, conceptual and writing standards for company's brand and sub-brands and participate in the design and execution of retail and commercial products• Study and research the Canadian and First Nations culture and the Canadian Tourism industry to develop strategies in promoting Canadian and Native art and culture through the company's products• Work cross-functionally with internal departments to understand objectives, develop results-oriented ideas that support objectives and align with brand vision and guidelines• Manage multiple projects from concept, research, marketing, through to completion• Work cross-functionally with internal departments to understand objectives, develop results-oriented ideas that support objectives and align with brand vision and guidelines• Manage multiple projects from concept, research, marketing, through to completion• Provide overall concept and art direction for marketing materials and product• Research, explore, and communicate best practices in design and discerns which competitive ideas are most effective• Provide artistic direction and product display plans for annual exhibition at the Toronto Gift Fair• Participate in ad hoc special projects as required

• Create custom jewelry design for customers and store• Control quality of fabrication of designs

• Create print ads for customers• Design editorials and graphics for magazines and newspapers